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RED RAY and RED SCARLET updates

11.30.09 @ 11:47PM Tags : cinematography, dslr, red

Lots of news from the RED camp today. If you’re interested in what may be not only the future of digital acquisition, but also display, head on over to their forum. Of note: More »

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The Wire: 100 Greatest Quotes?

11.20.09 @ 12:36PM Tags : davidsimon, hbo, thewire, tv

I’m only posting this because I love The Wire, but really you could pull a thousand individual quotes from the show and it wouldn’t do it justice. The issue with this compendium is it focuses on the gully street slang that is, yes, a large part of The Wire — but a large part that is balanced out by profound cultural critiques and real, humanized characters. More »

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The Google Phone will be free

11.19.09 @ 1:22AM Tags : free, google, mobile, phone, voip

UPDATE: It seems I was wrong, but not before others picked up on this idea. As it turns out, the Google Nexus One isn’t nearly as disruptive as a VOIP-driven, ad-supported device could be. I still maintain that the below is possible, and hopefully we’ll see it one day soon.

This isn’t specific to film, but considering mobile devices today are much more than just phones — they’re connected computers that serve as our digital, personal assistants — this has bearing on how all of us will be interacting with each other (and content) in the future. So I thought I’d throw around some unqualified and totally speculative speculation about What’s Next when it comes to mobile platforms. More »

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The problem with “number of views”

11.3.09 @ 10:46AM Tags : ads, metrics, views

When an online video series claims a hundred million views, but absolutely no one you know has ever even heard of it, something might be off. When an online video claims to have a hundred thousand views and it only has two comments, something might be off. In general, online viewership metrics aren’t standardized, and one of the reasons web video advertising hasn’t taken off is because advertisers don’t know how valuable a “view” really is. More »