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Presentation: Design Outside the Box

03.8.10 @ 12:00PM Tags : , ,

I have played one video game in four years; I’m not a gamer per se. But the ongoing revolution in social and casual games has been hard to miss, from watching my little cousins playing Club Penguin to the irrepressible Facebook invites I’m always getting for Mafia Wars. To date social games have been used as part of a feature film’s marketing campaign (most recent example: The Crazies), but they will become increasingly integrated into the core story. I’m already working on a social game as an integral component of my next project.

For the future of (social) gaming in one entertaining 30-minute presentation, here’s Jessie Schell’s invaluable primer from DICE 2010.

Watch it all the way to the end, as his final point is worth the half hour on its own. And if you think it’s just a thrown-in feel-good ending, the success of Nike Plus (sidebar) and more recent entrant Fitbit is living proof of socialization’s effectiveness when it comes to modifying real-world behavior.

COMMENT POLICY

We’re all here for the same reason: to better ourselves as writers, directors, cinematographers, producers, photographers... whatever our creative pursuit. Criticism is valuable as long as it is constructive, but personal attacks are grounds for deletion; you don't have to agree with us to learn something. We’re all here to help each other, so thank you for adding to the conversation!

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  • yeeey, our every action is going to be documented and encrypted so we should all behave “good” like corporations want us to… hooray for the future! …tattoogle adsense, lol

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