… is what happens when you click the play button: nothing actually plays. Anytime you’re going to ask someone for money to play a video — which is something we all need to figure out how to do — you need to have the trailer or something give a preview first. Here’s the Dynamo Player player in its albeit beta form:
I assume this will be fixed as they move out of beta. And the more monetization options the better, although if YouTube can’t make it work, we’ve got a long ways to go before an audience is willing to click that “pay” button — trailer or not.