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August 1, 2011

YouTube Releases 'Creator Playbook,' a Handy Guide for Building an Audience Online

YouTube has released a 70-page Creator Playbook aimed at helping video creators build their audiences online. This is exactly the kind of thing that would come in handy for actors looking to build their own career, in addition to filmmakers. The digital download, which YouTube says will be updated regularly, looks to be an excellent resource on building an audience (not just with YouTube, but by using Facebook and Twitter as well). Here's the release:

We're excited to provide Partners and creators with a new resource that compiles important tips, best practices, and strategies that helps creators build audiences on YouTube. We hope you find the informaion helpful to your creative process and that we can help you take your channel to the next level. As the platform evolves and as new features are released, there will be updates to The YouTube Creator Playbook with new strategies, tips, and optimizations for you to try.

Of further interest on the same topic, check out Robin Schmidt's series here about playing the YouTube game, which includes some strategies not of the "officially endorsed" variety.

Link: YouTube Creator Playbook

[via TechCrunch]

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Sweet! I'll be needing this for the new web series I'm shooting this fall. Thanks.

August 11, 2011

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