Comments on: Steven Soderbergh's New Film 'Side Effects' Goes Viral with Drug Advertising Campaign

By: Steven Soderbergh Not Done Directing Just Yet? Plus His Advice to Filmmakers - NoFilmSchool

Tue, 05 Feb 2013 03:40:42 +0000

[...] fair amount of attention lately as PR winds down on what could be his last theatrical feature film, Side Effects (he technically has one more movie left, a Liberace biopic starring Matt Damon which is heading to [...]

By: yoly

yoly — Tue, 15 Jan 2013 14:52:48 +0000

I think metal illness is real, but I dont think all the medications are real. Almost all of them have side effects and people dont know about it. And big pharma just give it to people because of money. In a few years all the US wil be taiking pills for Anxiety, depression and even will be a pill to”handle if you dont want to take your mediaction”. And thats jus more money and a great business. Now you have kids taiking medication and the Dr. give him a prescription (but they dont said the side effect may occur like addition, so you have a client for 20 o 30 years)

By: Max

Max — Mon, 14 Jan 2013 00:20:40 +0000

I really hope this movie crashes and burns. There’s still such a negative stigma surrounding mental illness and making a movie that villainizes antidepressants, which a large number of people really, really need, only prolongs views of people with mental disorders as dangerous or bizarre. That stereotype will only continue to prevent people from seeking the help they need. Skip the movie, support the cause.

By: Daniel Mimura

Daniel Mimura — Wed, 12 Dec 2012 17:52:23 +0000

The fake ablixa ad was great… really there wasn’t a single indication that it wasn’t a serious, on the level ad…

…but after seeing the full trailer, and comparing it to the Jude Law “you probably could use Ablixa” questionaire interactive thingie…

…I’m left not knowing what the tone of this film is. Is it funny? Is it a straight thriller? It usually doesn’t bode well when the tone is unclear.

The mock ads reminded me of the Lacuna ads for Eternal Sunshine of the Spotless Mind:

http://www.youtube.com/watch?v=Meam4ixHR3s

…it remains to be seen what exactly the tone of Side Effects is, but the Lacuna spot set the tone for Eternal Sunshine perfectly.

By: jordan

jordan — Fri, 07 Dec 2012 20:48:15 +0000

Nope. Sorry. The acting was great so he did well capturing that but the cinematography and editing was boring. To each their own.

By: earnest reply

earnest reply — Fri, 07 Dec 2012 05:27:09 +0000

Also, I just don’t get Channing Tatum as a serious actor. Sorry.

By: earnest reply

earnest reply — Fri, 07 Dec 2012 05:24:51 +0000

Yes! what is up with the suck-@ss vo? Otherwise spot on.

By: David Sweedler

David Sweedler — Thu, 06 Dec 2012 23:46:28 +0000

Let me guess the script. Big bad pharma suppresses the clinical trial data and really bad things happen. Of course Corporate America is unconcerned about the personal welfare of the patients while extracting maximum profits from same. Lot’s of inexplicable conspiracies and dark dark scenes of mayhem ensue. Shades of zombie apocalypse.

By: Vin

Vin — Thu, 06 Dec 2012 19:56:40 +0000

Yes, I can see a depressed person stumbling upon that commercial and that being the last straw.

By: Joe Sugo

Joe Sugo — Thu, 06 Dec 2012 19:50:15 +0000

Contagion and The Informant! are both excellent.

By: Ryan Koo

Ryan Koo — Thu, 06 Dec 2012 19:47:28 +0000

Do you not consider Contagion a “decent movie?”

By: James Carr

James Carr — Thu, 06 Dec 2012 18:20:38 +0000

correction – he was a producer for Pu-239 – and it was brilliant. Sorry.

By: James Carr

James Carr — Thu, 06 Dec 2012 18:19:09 +0000

wake me up when this director makes a decent movie (Solaris was great….but since then?)

By: Max

Max — Thu, 06 Dec 2012 04:25:53 +0000

There’s a high chance that the plot involves some “sleep-walking”, I am predicting.

By: Natt

Natt — Wed, 05 Dec 2012 22:02:24 +0000

This is in delicious taste, quite frankly.

By: Natt

Natt — Wed, 05 Dec 2012 22:01:29 +0000

Law is trolling hard there, I love it.

By: Eric

Eric — Wed, 05 Dec 2012 21:10:18 +0000

I like the concept of “reality ad” for film advertisement, it’s like an extension of the reality contained in the movie..

But I also feel that it is a pale replica of this video that is one of my all-time favorite, maybe number 1 (add the surprise effect!!) :

By: Luke Neumann

Luke Neumann — Wed, 05 Dec 2012 20:50:58 +0000

Yeah, I want the ad minus Adobe Auditioned voice over track…

By: Jeremy

Jeremy — Wed, 05 Dec 2012 20:47:35 +0000

Totally agree. That is a horrible cheap sounding mix on VO read. Kills it.

By: Stu MacQuarrie

Stu MacQuarrie — Wed, 05 Dec 2012 20:38:14 +0000

I appreciate the satire, but the dialogue mix in the fake ad is terrible.