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February 25, 2013

Cauboyz Chooses DIY Practical Effects Instead of Digital with Their Music Video for Husbands' 'Dream'

I'm as guilty as anyone of falling under the spell of the technically complex or epic-in-scale music video, perhaps sometimes at the expense of those that take a more straightforward approach in their filmmaking techniques. That being said, every once in a while a video comes along with such a beautifully un-fussy yet effective concept that you can't help but applaud the clarity of its construction. The Cauboyz video for Husbands' track Dream definitely fits that bill:

On initial view I took Dream to be a multi-layered After Effects type project but in reality the French duo, who consists of photographer Bertrand Jamot and a graphic designer Philippe Tytgat, took a more physical approach to the film's creation, positioning the signs in a frame and wiring them up to a control panel as can be seen in the making-of video:

Dream appears to be the latest fix on Cauboyz's longterm addiction to translating lyrics into physically manifested typography; whether that's as can labels for The Black Keys' Set You Free:

or chalk graphics for Agesandages' No Nostalgia:

I love the fact that any of these could have been achieved in software, but a physical solution, however time-consuming, was devised instead. Hopefully Cauboyz will never seek to kick their typography habit.

Are there other digital but actually physical videos which have caught your eye?

Link: Cauboyz -- Tumblr

Your Comment

9 Comments

'We Got Time' by David Wilson for Moray McLaren. Could easily have been rendered digitally but the physical process was definltely the right choice. Beautiful:

http://www.youtube.com/watch?v=j9e38cuhnaU

Making of:

http://www.youtube.com/watch?v=d4LSg7f4lFs

February 25, 2013

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eltname

That's really, really cool.

February 26, 2013

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Tyler

Good choice on the We Got Time promo, I happened to interview David about it a few years back:

http://www.directorsnotes.com/2009/09/17/dn-ep-144-moray-mclaren-we-got-...

February 26, 2013

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MarBelle
Writer
Writer/Curator

Hello !! Thank you for this complete and great post !!

Friendly,

Phil. (One of two Cauboyz)

February 26, 2013

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A Cauboyz

Entrancing, hypnotic, transfixing stuff!

February 26, 2013

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Ryan Koo
Founder
Writer/Director

A friend of ours in adept at this kind of practical prop-making and effects work. Even through high school, I marveled not only at the creativity behind it but the engineering that goes into this kind of effects work. I really applaud The Cauboyz for having that kind of mind.

February 26, 2013

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DIYFilmSchool.net

Ok Go called: they want their "sound" back.

February 26, 2013

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FabDex

Mar Belle, awesome post, keep them coming. The video was incredible. Part of me wanted that it would show someone interacting with the signs just to show it was phisical and make it explicit. But I think what they did was less selfish in the sense that they just made the best video possible disregarding if all their hard work showed or not. It's not about how it's made, but its result.

And the result is a beautiful, hypnotic video.

February 26, 2013

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maghoxfr

the idea is insanely cool, but due to human physical capacities it's a lil bit tiring watching and appreciating it entirely.

March 9, 2013

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sauerkraut