November 22, 2013

Pharrell Just Released a 24-Hour Long Music Video (Really)

This isn't some YouTube joke with a 3 second clip extended to 24 hours (though that was my first guess upon hearing he'd made a video that long). Pharrell William's new music video for Happy is a full 24 hours long, with 400 different performers (and some celebrity appearances) each getting screen time as they dance to the looping 4 minute song. While a pretty nifty site has been created so that you can watch the video without any breaks or skip ahead to certain parts, you can check out the whole thing the old-fashioned way below.

First, here's the official music video which combines smaller elements from the giant 24 hour video:

Here is the entire 24 hour music video, split into 6 parts of 4 hours each (but really it's made to be watched with their player and interface here):

http://www.youtube.com/watch?v=BDdVaQPibC0

http://www.youtube.com/watch?v=t_YNHV7uNJ8

For more on the video, here's Co.Create:

The video's joyous vibe originated in Despicable Me 2, but the unique format came out of a collaboration between Pharrell and the Paris-based directing team We Are From L.A. In the film, Gru, the villain, sings “Happy” after he falls in love. Pharrell wanted to mimic the scene for the video, but after choosing the directors (Clement Durou and Pierre Dupaquier make up We Are From L.A., or WAFLA for short) it evolved into something far more complex, and, ultimately, historic. “Turns out WAFLA had always wanted to do a 24-hour video and were waiting for the right project,” says Mimi Valdes, the vice president of iamOTHER, the umbrella company for all of Pharrell’s various creative and philanthropic endeavors.

There was a minimal amount of crew shooting somewhat guerilla-style on a Steadicam (with location permits), even for Pharrell's 24 performances of the song (one per hour), and every performer only had one take, which makes for some interesting outtakes and bloopers, especially when you're working around real people all over Los Angeles. Each performer was shot right around the real time that it should take place in the video, and there were even some people picked up off the street at random to go along with the thousands of people who auditioned.

Though there may be other 24 hour music videos in existence (I know there are experimental films this long and even longer), this is definitely the first with such a big name and this many people performing in it. While it could be classified as an interactive video, the interactivity comes more from allowing you to find different spots in the video easier, which is slightly different from something like the Bob Dylan video we featured Wednesday. Regardless, it's still impressive to put all of this together and make it a seamless experience.

The whole video is currently playing "live" on the 24 Hours of Happy site, but you can skip forward or back wherever to watch specific performances. You can find some of the celebrities like Kelly Osbourne around 1:30AM, Magic Johnson around 5:39AM, and Steve Carell around 5:08PM.

To read more about the making of the video, check out the Co.Create post.

Link: 24 Hours of Happy -- Pharell -- Happy Music Video

[via Co.CreateThe Verge & Hypetrak]

Your Comment

39 Comments

hmmm....kind of ridiculous.

November 22, 2013 at 2:07PM, Edited September 4, 11:21AM

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Tim

Jeez, this AND the Bob Dylan 'viral'. Stop being such a shill Joe. :-)

November 22, 2013 at 2:15PM, Edited September 4, 11:21AM

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marklondon

I'll remember that when you ask me to post your music videos some day. :)

November 22, 2013 at 2:24PM, Edited September 4, 11:21AM

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Joe Marine
Camera Department

LoL!

November 22, 2013 at 4:49PM, Edited September 4, 11:21AM

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moebius22

If you're going to do a 24 hour music video project, that's how you do it.

Very cool

November 22, 2013 at 2:24PM, Edited September 4, 11:21AM

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+1

November 22, 2013 at 3:41PM, Edited September 4, 11:21AM

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konstantinos

One of the best feel good music videos of all time! I don't know if I have the time or the patience to watch the entire 24 hour video but it sounds like a cool idea.

November 22, 2013 at 2:47PM, Edited September 4, 11:21AM

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+1

November 22, 2013 at 4:31PM, Edited September 4, 11:21AM

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JAYEEE

Genius. Stop being prudes. Great idea to think of for a pretty cool song.

November 22, 2013 at 3:42PM, Edited September 4, 11:21AM

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What was this shot on?Some dslr with anamorphics obviously but which one?

November 22, 2013 at 3:42PM, Edited September 4, 11:21AM

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konstantinos

they said it was a 100 pound steadicam setup ... so NOT a shitty DSLR or anything like that

November 22, 2013 at 5:44PM, Edited September 4, 11:21AM

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sek

I did see quite a bit of the video -hey its addictive- and there is a point where the shadow of the operator with the steadicam is clearly visible due to the traffic (06:02:15).
I thought i saw a dslr stabilizer but i could be wrong obviously.On the other hand the camera seems to be focused on a certain distance and there are many soft shots so i was thinking that it was probably a dslr

November 22, 2013 at 8:54PM, Edited September 4, 11:21AM

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konstantinos

Anyway it doesnt matter and i dont really care what it was shot on, except if it wasactually shot on a dslr it would be impressive obviously.
At first i thought what a stupid idea but it is a cool site and its like some kind of installation.If i had a shop i would have one of my tvs play it all day long for some time

November 22, 2013 at 9:03PM, Edited September 4, 11:21AM

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konstantinos

still I wonder how they would get a 100 pound setup with a DSLR

November 23, 2013 at 5:50AM, Edited September 4, 11:21AM

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sek

Why do you take this number so literally?

November 23, 2013 at 7:31AM, Edited September 4, 11:21AM

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konstantinos

oh well I don't know and certainly don't care as much
I just thought that they wouldn't write 100 pound setup if it was filmed with a glidecam and a T2i

November 23, 2013 at 8:19AM, Edited September 4, 11:21AM

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sek

Well it's not a t2i that much i can tell.But it could very well be an 1dc.I guess that they did use a proper steadicam and a large sensor small factor bare camera-sans matteboxe or wireless ff- since they dont pull focus.

November 23, 2013 at 9:00AM, Edited September 4, 11:21AM

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konstantinos

What this guy said

JB on 11.24.13 @ 2:54PM
Video was filmed on an ARRI Alexa wearing a 50mm Panavision anamorphic c series lens.

Focus was pulled with the digital bartech system.

One operator was used.

Every shot was on STEADICAM including the vehicle shot and the school bus ride with Steve Carell.

Here’s a shot taken during the Jamie Foxx sequence https://twitter.com/jonbeattie/status/404697258626912256

November 25, 2013 at 2:33PM, Edited September 4, 11:21AM

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Jack

To those wondering, it was a Sony F35.

Don't know why in God's name they would use such a beast for an extensive project, but that was what they used.

Source: I saw a couple clear BTS shots of rig in use.

November 23, 2013 at 2:30PM, Edited September 4, 11:21AM

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James

Odd choise indeed

November 23, 2013 at 4:04PM, Edited September 4, 11:21AM

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konstantinos

Do you have a link where we can watch this BTS shot?

November 24, 2013 at 5:55AM, Edited September 4, 11:21AM

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N.Mendes

I wonder how many steadycam operators had to be employed for this because that is a truck load of video to record. Im exhausted just thinking about it.

November 22, 2013 at 3:50PM, Edited September 4, 11:21AM

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It was just one guy for all of it apparently.

November 22, 2013 at 4:08PM, Edited September 4, 11:21AM

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Joe Marine
Camera Department

and it was not shot on a shitty DSLR or anything like that

November 22, 2013 at 5:42PM, Edited September 4, 11:21AM

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sek

Thats crazy. I read the article but thought NO way. 500 times of listening to this song. Crazy.

November 23, 2013 at 4:45AM, Edited September 4, 11:21AM

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OK, heres a challenge - a one year video clip... it will come....

November 22, 2013 at 4:41PM, Edited September 4, 11:21AM

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shaun wilson

"The world's first 24 hour music video [AND LAST]"

joking...joking!

interesting idea but kinda weird when introduced through separated Youtube videos as if you're going to watch it all the way through.

Just go to the website and use their interface, then it is way cooler.

November 22, 2013 at 5:06PM, Edited September 4, 11:21AM

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Of course, but there's no way to embed it and people complained about the Bob Dylan video that they couldn't watch it because of bandwidth issues, so if that website doesn't work, at least you can see what we're talking about.

November 22, 2013 at 5:08PM, Edited September 4, 11:21AM

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Joe Marine
Camera Department

I was watching that Kanye West/Kim Kardashian video for a minute or so ... but it surely seemed like 24 hours ... not the same thing?

November 22, 2013 at 5:59PM, Edited September 4, 11:21AM

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DLD

I don't care what camera they used...the song is nauseating, repetitive and not the least bit catchy.
Sorry for the cold hard honesty.

November 23, 2013 at 3:02PM, Edited September 4, 11:21AM

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Alex

Just great.
Thanks for posting this.

November 23, 2013 at 7:13PM, Edited September 4, 11:21AM

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Marco

24 hrs long? Is he Pharrell?

Ba-DUM-Ching!

November 23, 2013 at 11:47PM, Edited September 4, 11:21AM

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Brock

Video was filmed on an ARRI Alexa wearing a 50mm Panavision anamorphic c series lens.

Focus was pulled with the digital bartech system.

One operator was used.

Every shot was on STEADICAM including the vehicle shot and the school bus ride with Steve Carell.

Here's a shot taken during the Jamie Foxx sequence https://twitter.com/jonbeattie/status/404697258626912256

November 24, 2013 at 2:54PM, Edited September 4, 11:21AM

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JB

I don't think this is a terrible idea. The execution sucks though.

24 hours of the same song - doh!
24 hours of different people dancing - doh!

Really that's what they come up with?

Since it's not a real time 24 hours they could have done a ton of different stories that take place around the clock and then somehow cross paths and tell a story.

This dumping data on a card make sure you end where you can transition to your next data dump and then string it together.

Oh well, might be first but someone will now take this idea and do it better. Props for being first (but it's like typing "first" in the comments in this case :-P

November 27, 2013 at 6:34PM, Edited September 4, 11:21AM

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Jer

had the honor to work on this project. I was covering a friend as DIT for a day.

That day we went over; it was a 16hr day, I worked day 3 of 10. It was a few days after my birthday this early Sept.

They shot for hrs on hrs. Great performances that brought out allot of fun faces from the LA area to participate.

The Steadicam OP had his rig on all day. It was go go go go.

We shot Arri Alexa ProRes 422 Anamorphic Panavision Primes wide open I remember our 1st AC complaining on how hard it was to pull with no marks no rehearsals constantly on the go, new locations new talent everyday.

We started the show using a 50mm and halfway thru the 3rd day the lens gave out so they threw in the 55mm until Panavision could replace the 50mm later on in the shoot.

It was a hard project but I feel it turned out well and made the experience worth while since we get to share it with everyone and be the first to create a 24hr music video.

great post

December 1, 2013 at 2:29PM, Edited September 4, 11:21AM

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Cid

i actually want to do a 24hr single shot video if anyone is near barcelona that wants to be involved let me know i recon it could do really well and its for delping the mentally insane, btw not a filmake r but i am looking at putting together a kickstarter for this project but really dont know my arse from my elbow i just want to be the one that does the shooting thats all i know i been in the nut house and been catatonic so i know what im talking about when i say this would be great for crazy people old people in nursing homes etc... even if you want to give me some advice etc reqarding equipment id welcome it iaak1983@gmail.com :)

March 3, 2014 at 7:23AM, Edited September 4, 11:45AM

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iskander

Who is the actress in the hat in the restaurant in the Noon hour video?

May 19, 2014 at 3:05PM, Edited September 4, 11:56AM

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Jim Cougar

I saw this playing on a mega screen downtown Singapore. Pretty great actually - especially seeing streams of people dancing to it in the crowded streets as they approached the screen.

May 22, 2014 at 12:53AM, Edited September 4, 11:56AM

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Hanna

I feel for that poor poor steadicam operator.....

July 10, 2014 at 7:43PM, Edited September 4, 11:56AM

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Jonny