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Vimeo Acquires iOS GIF Creation App Echograph, Kerry Trainor Tells Us Why

01.5.14 @ 9:30AM Tags : , , , , , ,

Vimeo EchoVideo technology is at an explosive crossroads as the mobile experience perpetuates our media landscape. With apps like Instagram and Vine, creators are constantly redefining how images are experienced. With the acquisition of Echograph, Vimeo changed the iOS app from its $2.99 market price to a free app, suggesting that they are most interested in exploring what draws people to a mobile experience. Hit the jump for more info and a juicy interview with Vimeo CEO Kerry Trainor:


Vimeo is keeping on the entire L.A. based Echograph team, and its creator Nick Alt will become Vimeo’s VP of Mobile. While we don’t yet know what Vimeo’s plans are for the GIF service, it’s likely we’ll see soon, seeing as competitors like Vine have caught on like wildfire and are steadily growing. It’s possible that the two services will never really overlap, but it’s clear that Vimeo is putting a massive emphasis on exploring the potential of the mobile experience, both for audiences and creators.

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An Echograph Staff Pick by Gabe Miller

DM Confidential adds an excellent point pertinent to filmmakers:

Marketers should be paying attention because this breath of fresh air in the video-/GIF-sharing arena brings opportunities in a realm that isn’t rife with competitors yet. Engagement campaigns are one idea brands can run with on these apps. However, these videos/GIFs, though short, will require storytelling, a skill that wasn’t necessarily needed for tweeting and taking filtered photos.

For speculative fun, what do you think are some ways Vimeo will utilize this technology partnership? Share in the comments below.

[via TechCrunch]

COMMENT POLICY

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  • This will help mark creative new people and their work. People will share it, will watch it in loops and it will be the talk of the moment. Short attention span is creeping into every crease of our lives. This is another tool & platform to exhibit quick works of art, nothing wrong with it on its own and is actually what is most fitting in a marketable sense to this day and age.

    However, it will only hurt films and deep story telling if these quick shots of entertainment keep getting shorter and smaller. The old crowd will slowly dissolve and while that may just be what people demand, it saddens me a bit, that people have a very tough time staying focused on anything that isn’t immediately rewarding and it is only getting worse.

    • “that people have a very tough time staying focused on anything that isn’t immediately rewarding and it is only getting worse.”

      if you want, read this book, may have some answers for why our spiece is getting this better over time! :D
      http://leftinthedark.org.uk/

      • @ guto – “Left In The Dark” is fine to read if you just want brain candy but as far as providing “answers” it contains as much reasoned science as books like the DaVinci Code, The Secret or The Celestine Prophecy. Fun ideas but basically a bunch of anecdotes with some mumbo-jumbo science thrown at it.

        • Sorry, Neil, we did not read the same book. :) And when people like the great Robert Sapolsky is also agreeing with the principle present in the book, I would not say it is the same kind of reading as Celestine Prophecy. It´s mainly a meta-research/meta analisys book. And you know, in meta-analysish the researcher compiles and make new analysis of previously peer reviewed papers on a specific subject, in his book, consciousness and evolution associated to it and to the brain, and by doing so he find where the different studies data fit each other and where not, and develop a critic, or a new hypothesis, or testable theory from there. Hardly the equivalent to a new age book, and not against new age book, since as hollywood movies, some people seem to need it to keep living in the system they are in. :)

          Personally, since I have added the tips from the book into my diet, my focus into my meditation got a lot better. My memory got amazingly better, as my disposition, lucid dream, less sleep,better martial skills when trainning, etc. So for me, by experimenting the principles, it´s far from a new-age fictional book! :D

          I think it´s hard when some author come and question the current paradigm and the first thing non-skeptics pretending being real skeptis do (not saying it is your case!) is to call it mumbo-jumbo, woo, etc. :) I remember when Dr. Verlinde published his paper about the non-existence of gravity as a force, but as a by product of other events, inspired by Dr.Jacobson, lots of people called it “woo” too, now, more and more people are beginning to accept that maybe gravity as a concept should not be associates as a natural force. Science is written and re-written over time. Sometimes the basis has to change completely.

          I get that some neo-darwinists have lots of problems with the ideas in the book, mostly because it give lots of attention for epigenetics and not just genetics, also for Tony Wright following the concepts of the father of Evolution, Wallace, and not Darwin -you may know that Wallace send his theory to Darwin long before Darwin came up with his, with the difference that Wallace already stated that evolution could not explaing consciousness. Ok, some neo-darwinists as Daniel Dennet pretend to explain consciousness from the concept of biological robots, but as the australian phylosopher, David Chalmers shows in some seminal papers, for those who are not traped into neo-darwinism as ideology, the hard problem of consciousness, like Qualia, can´t be solved by the neo-darwinist concepts… btw, even the greatest of all neo-darwinist, the late William Hamilton went of the board of the neo-darwinists when making some research on algae after the “crazy” John Lovelock gave him a tip. What Hamilton discovered was that somehow the algae “knew” when to stop to reproducing itself to not create excessive clouds in the sky over the oceans, a thing that goes against some of the core principles of the neo-darwinist paradigm.

          Btw, being against the neo-darwinist paradigm doesn´t mean to be in favor of the creationist stuff, mind you! :D :D :D

          And I´ll guess you didn´t read the book ´till the end, since it´s not a bunch of anecdotes, most of the work done my Tony Wright is “just” meta-research. For so he use not just a bunch of anecdotes, but a lot of published (and peer reviewed) papers. And you can read the papers too and see where he is ok and where he is being based into anecdotes.

          Sorry the long reply, but I think you´re been to harsh to the book without giving credits to the real research inside it. :) And even if it´s a “mumbo-jumbo science” book as you claim, it is full of good ideas for a nice science-fiction story! :P

        • @neil,
          this article may give a good hint why meta-research is important these days. :)
          http://www.plosmedicine.org/article/info:doi/10.1371/journal.pmed.0020124#abstract0
          “Of course, investigators working in any field are likely to resist accepting that the whole field in which they have spent their careers is a “null field.” However, other lines of evidence, or advances in technology and experimentation, may lead eventually to the dismantling of a scientific field. Obtaining measures of the net bias in one field may also be useful for obtaining insight into what might be the range of bias operating in other fields where similar analytical methods, technologies, and conflicts may be operating.”

          and this funny and cool documentary shows what happens when a paradigm reach it´s limits (when it´s full of conceptual patches):
          http://www.youtube.com/watch?v=hIUxMXGRK64

          the same is happening with biology, since it´s fundation is in chemistry mostly, and not physics, not yet. :)

  • Santa Clause on 01.5.14 @ 11:16AM

    They should have spent that money on fixing all the bugs on their existing site and mobile app.

  • ^Agreed, Vimeo is less and less appealing now because of the constant bugs. I’ve been a Plus member for the past few years, and the past 6 months have left me wondering what I’m paying for anymore…

    Youtube is becoming more and more appealing now, and I wish NFS would write an article comparing the two as they stand in 2014. Youtube now offers auto-scaling resolution, 4K playback, and a bit more control over your video upload overall. I have yet to see anything from Vimeo aside from wishes and speculation that it’ll be in the $199/year Pro membership.

    • You’d think that 4K for Pros would be crucial. I keep seeing Red or Sony footage on Vimeo that needs screen capture to show their true resolution. Plus, as Micah mention in the adjacent article, YouTube is offering its more efficient and royalty free VP9 codec to save the bandwidth requirements for an average household.

  • Ben Howling on 01.5.14 @ 9:56PM

    would be nice if they allowed you to input videos into a vine-like video feature, rather than being limited to what you can record on the spot. what vine does is great for making people really push their creativity, but Vimeo could really set itself apart from the others if there was an easy to use platform to export short pre-made videos.

  • Stum Pruntch on 01.5.14 @ 10:12PM

    Echograph is balls. There are several other gif maker apps available, and most of them are better.

  • So, major upgrade for Vimeo with HTML5. What will this mean for 4K content?

  • Roger Hardridge on 01.8.14 @ 12:15AM

    Didn’t this deal go down a year ago? That video’s from Feb 2013.

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