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Can Kickstarter's iTunes Channel Help Crowdfunding Go Mainstream?

Veronica MarsKickstarter is slowly becoming a mainstay of independent filmmaking. Since its launch in 2009, the crowdfunding platform has generated over $1 billion in pledges, funding everything from food to gaming projects, big names in filmmaking, like Spike Lee, Kristen Bell, and Zach Braff, have brought crowdfunding into the mainstream — somewhat. Kickstarter has created their very own iTunes channel that showcases films financed using the site, giving filmmakers’ movies more access to an audience and vice versa, and hopefully giving crowdfunding more mainstream exposure.


It should be said from the get-go, no, Kickstarter’s iTunes channel doesn’t spotlight all Kickstarter-funded films — it aggregates Kickstarter-funded films that are already available on iTunes. This might seem like nothing special from the outside, but it’s actually kind of exciting, as well as important for independent filmmaking.

Last June, MacRumors reported that the iTunes Store hit 500 million accounts. AppleInsider shared some pretty interesting figures gathered from the NPD Group a month before that: iTunes held  a 67% share of the digital TV download market, and a 65% share of the movie market, stating, “No competitor comes close, as Apple outstrips the closest individual services — Microsoft’s Xbox Video and Amazon’s Instant Video — several times over.”

Putting the two together creates awareness for film financing using the popularity of iTunes’ distribution/exhibition, so your current project, as well as your future projects, could potentially benefit from the jump in the crowdfunding platform’s brand recognition.

Sure, a channel on iTunes is going to help crowdfunding go mainstream, but it isn’t going to do it all — the good/bad press celebrity crowdfunding projects have garnered, the $1 billion milestone, the substantial success of Veronica Mars – brick by brick these things are building a dwelling in which both filmmaker and film-goer can abide to talk about funding movies. So, the answer is yes, but not alone.

If you’re curious about which films are on Kickstarter’s iTunes channel, you can check out which ones are highlighted here.

How do you think Kickstarter’s iTunes channel (and similar efforts) will affect crowdfunding in the months/years to come? Do you think Kickstarter and other crowdfunding platforms could benefit from creating networks like this? Let us know in the comments below.

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[via Mashable]

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  • I believe the number of iTunes accounts crossed 500 million (article lists it at 500 thousand). Interesting article – thanks.

  • It’s hard to say what tangible effect aggregating Kickstarter funded projects will have for the thousands of potential projects out there. This is clearly inspired by the Veronica Mars phenomenon, and not at all representative of the many smaller (and perhaps more worthwhile) movies.

    An iTunes Kickstarter Short Films channel would he something. Then us little guys working our way up could see a glimmer of light shone on our future filmmaking hopes. But as it seems now, since many if these featured films are on Netflix as well, the only ones getting attention are ones that have already gotten a lot of attention.

  • It’s like chicken soup, bubela … it may not help but it definitely won’t hoit …

  • Established celebs could shoot ultra low-budget movies with donated services from friends/admirers and use only money they can afford to blow in case it turns out to be a vanity project. Dennis Hopper made some interesting films during his Taos exile by finding private investors and putting together his own ragtag crews. John Cassavettes was also skillful in shooting great cinema on the cheap. They risk garnering negative publicity by accepting funding from an amateur/aspirational platforms.

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