July 15, 2014

Frame.io is the Collaborative Workflow Platform We've All Been Waiting For

frame io logoCollaboration is a major part of filmmaking, but sometimes it seems as though technology hasn't quite caught up with our increasingly mobile and online workflows. That's why Frame.io is so exciting. This collaboration platform aims to "pick up where Vimeo left off" by allowing users to upload, review, and share videos privately with collaborators anywhere in the world with a single application. And once you check out the workflow, you'll wonder how you ever did without it.

Right now, you'd be hard-pressed to find a really efficient way to work on a project with your team without being in a room together. There are certainly some powerful and effective tools to take care of certain tasks -- Dropbox is great for sharing files, YouTube or Vimeo for uploading videos for review, and Gmail (or whichever emailing platform you prefer) for communicating back and forth.

Using a bunch of different websites, programs, and tools just to collaborate is an inconvenience that we've lived with for quite a long time, but Frame.io has stepped in to offer users something that incorporates all of the benefits of Dropbox, Vimeo, and email into a single platform. In other words, Frame.io will allow you to upload videos, audio, and more, review the content with collaborators you select yourself, and communicate back and forth through internal messaging.

Here's Frame.io's Jason Diamond to explain the workflow:

Frame.io acts as a home base for all your creative projects. It replaces the hodgepodge of using Vimeo, Dropbox, and Gmail to work with media files online. We solve cloud storage, client review, transcoding, and light asset management into one seamless app. We have great tools for video like time based comments and annotation so you can draw directly on video frames. We have version control and comparison tools built in so you can see what’s changed over time. Frame.io is social too. Every action performed is tied to an individual user and tracked so you get notifications about what’s going on. It’s built for teams from the ground up so you can create a private workspace for each project you’re working on and decide who has access to what.

Frame.io allows you to create projects, add collaborators to them, and drag and drop files from your computer to share all within the dashboard, which is a real timesaver. The review options look especially exciting, too. Users can take a writing tool and highlight areas of the frame that they want to address, send messages to other collaborators about their notes (to which others can reply to the whole thread of comments or to a specific one -- much like many forum comment sections).

Another great feature is the ability to compare different versions of a clip side by side by playing them together at the same time. The comments section is also really intuitive. While reviewing clips, a timecode is added whenever a collaborator comments on a specific frame, which means that clicking on the comment takes you directly to the frame they're referring to. An icon for the draw tool also appears if the collaborator has used it, making it easier to anticipate what you'll be looking for when responding to messages.

So, when all is said and done, and each collaborator is happy with the final product, Frame.io allows you to export to YouTube and Vimeo if you want to publish it and get it out there into the interwebs.

It's easy to get excited about a platform like this, because it solves so many problems we face day in and day out as participants in a collaborative medium. Diamond lists some very astute observations about the very common problems we all face that Frame.io solves:

  • Managing a 100 Vimeo passwords is never fun.
  • Your clients cryptic feedback of “that brown thing around 12 seconds” will now actually makes sense.
  • Trudging through your email to find that download link from that person for that file. Ugh.
  • It’s 10PM and you don’t know if your edit is approved (or even viewed).
  • It’s 11PM and now you have to export and compress your edit in 25 different formats.

If you want to see the Frame.io workflow in action, head on over to its website and scroll down to the sneak peek. You can also sign up to be notified when this awesome collaborative workflow tool is ready.

Link: Frame.io

Your Comment

17 Comments

Wow. If priced right, this thing could beat out Wipster.

July 15, 2014 at 11:29AM, Edited September 4, 11:56AM

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Looks interesting but price will be the main factor. Although I'm very happy with my current solution, kollaborate.tv thus far.

July 15, 2014 at 11:34AM, Edited September 4, 11:56AM

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Mark

Looks promising!
And it looks like they go for the LEAN Startup Method: collecting email to see if there is a viable market for it.

July 15, 2014 at 12:34PM, Edited September 4, 11:56AM

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Walter that cant be true. They already pumped in money resources to start the project..and its already in decent shape to go live any moment.. they cant be waiting for so many people to come onboard with emails so that they can start work on the idea. That puts them at disadvantage as idea can be implemented by others with more conviction on the idea than original inventors.

July 15, 2014 at 12:49PM, Edited September 4, 11:56AM

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gult

Hey Walter, Emery here (co-founder of Frame.io). We are a lean startup but this is most certainly not just a scheme to gauge interest. It's been in a development for quite some time and it's already a real and working product that people are using.

July 15, 2014 at 4:10PM, Edited September 4, 11:56AM

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Hi Emery,

thanks for the reply!
I never thought or said it is a scheme.
I just noticed the website looks like following the LEAN startup method.

July 17, 2014 at 2:58AM, Edited September 4, 11:56AM

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Walter

Finally! This could be such an amazing tool for filmmakers. As others have said it will come down to how they price it.

July 15, 2014 at 1:14PM, Edited September 4, 11:56AM

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Sony CI does all this and more - including cloud editing.

+ has 5GB free storage.

Wipster also is very similar and has been running for awhile now. Frame is not really anything new or exciting.

July 15, 2014 at 2:08PM, Edited September 4, 11:56AM

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Jesse

Thanks for the Link to Ci @Jesse... gonna give it a bash :)

July 15, 2014 at 3:56PM, Edited September 4, 11:56AM

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Hey Jesse, Im a co-founder of Frame.io. We thought Sony Ci was really cool (until we used it). Good vision, poor execution. That's my real opinion anyway. Competition is good for all, including us! We still have a lot to prove and we hope to win you over :)

July 15, 2014 at 4:17PM, Edited September 4, 11:56AM

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How do you differ from Wipster Emery? We're using this extensively - what would be the benefit to switching to your service?

July 15, 2014 at 4:44PM, Edited September 4, 11:56AM

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Jesse

I can't say Im intimately familiar with all of Wipsters features so I can't give you a feature for feature comparison but as their name suggests, they seem to be primarily focused on work in progress review. This is a core part of what we're offering too but our vision is much broader. I suggest you sign up to stay informed about what we're up to. Our strategy will be rolled out over time.

July 15, 2014 at 5:48PM, Edited September 4, 11:56AM

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ScreenLight.tv does this as well and is available today with both monthly and annual pricing.

July 15, 2014 at 3:25PM, Edited September 4, 11:56AM

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Thanks for posting Marc, $12 / month for Screenlight is not bad. How is the uploader for over 1 gig files? Or do you not use it for this and more for the screening room.

July 15, 2014 at 4:18PM, Edited September 4, 11:56AM

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Sam

@Sam, the hard limit is 5TB per file with our current uploader. In current use, we have users uploading files in the 4-5GB range without issues. You can contact us at hello@screenlight.tv and we can set up a demo to walk you through the app.

July 15, 2014 at 8:28PM, Edited September 4, 11:56AM

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Congrats to the frame.io team, its always exciting to find new tools built by passionate folks in the collaboration space. At www.arc9.com we too have been working on solving these same issues, from our own perspective.
The tools that creatives have been forced to work, in general, need some love and attention. I am thrilled to see such activity in the space. As our world moves more and more online and content spans multiple formats and devices the problems faced by all the users in the production chain will need support from the software Industry. Our mission as developers and business owners in the software industry is to support the process, not hamper it. This new breed of applications that include, Arc9.com, screenlight.tv,frame.io and remarkhq.com will all elevate the user expierence. Thanks for putting out this article V. Renee.
Congrats again to @emery on your launch. Regards, Sukhi Singh Arc9.com

July 15, 2014 at 10:10PM, Edited September 4, 11:56AM

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Been a while since this post, so I'm just wondering if there is any news on frame.io coming to market. I tried a trial version of wipster, and it serves my needs, so I may go with that.

March 4, 2015 at 9:41AM, Edited March 4, 9:41AM

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David Patterson
videographer/editor
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