July 6, 2017
news

RED's Big Announcement: Hydrogen One, a Hologram Machine in Your Pocket

RED's HYDROGEN ONE is a full holographic smartphone that allows you to view 2D and 3D VR and AR.

This morning, RED founder Jim Jannard announced HYDROGEN ONE, the company's new 5.7" Android smartphone that sets out to rethink what a smartphone can be.

The full holographic phone displays both 2D and 3D virtual and augmented reality. It is built around the Hydrogen Holographic display, which uses nanotechnology to display content in the new proprietary H4V 4-view format, and is also backward-compatible with 2D and stereo 3D content, along with VR.

Hydrogen will also work with your current Scarlet, EPIC, and Weapon cameras as a high-quality monitor and remote control.

On top of that, a new H3O audio algorithm is designed to give you the sensation of 5.1 sound through your headphones, presumably by using some form of motion tracking to get a sense of your head as it moves through space, dynamically changing the mix in response.

This is the beginning of a modular platform of smartphones from RED that will integrate with attachments in the future for high-quality video, still, and holographic capture. The Hydrogen will also work with your current Scarlet, EPIC, and Weapon cameras as a high-quality monitor and remote control. 

Credit: Red

Upon hearing the rumors of the RED announcement, we guessed last week that we'd be looking at some version of a VR or AR system. It seems we weren't completely off the mark. There is a lot of heat in this space from big players, and it'll be interesting to see how RED's contribution shakes things up.

High-quality photo, video, and holographic capture will come as future modules, and are not included in the launch device.

Interestingly, there is no talk of integration with partners, such as we typically see from major manufacturers when launching new technology. (For instance, Apple's Live Photo announcement came with announced support for the format from Facebook.) It's unclear whether Instagram or any other photo sharing platform will be allowing holograms soon after launch—though this is fitting with the RED's ethos of "we build cool stuff and let you figure out what to do with it." If the hologram format is worthwhile and gains a following, we can be confident Instagram and Facebook, or some future hologram-only social network will integrate it into their feeds.

Another surprise is that high-quality photo, video, and holographic capture will come as future modules, and are not included in the launch device. This begs the question: if you buy now, which holograms will actually be on the device when you get it next winter? Hopefully, Hydrogen One will launch with at least the limited ability to capture holograms yourself.

If you order today, pricing is $1195 for the aluminum body and $1595 for the Titanium body. Early bird orders will come with a special, undisclosed gift. Pre-order at Red.com, shipping in Q1 2018.      

Your Comment

23 Comments

So they're asking us to pay for it before we see it work? Yep, it's Red folks.

July 6, 2017 at 12:54PM

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Jonathon Sendall
Stories
1315

Nice! Game changing!

But vaporware, unless you SHOW it to me in action. Until then, what can we really say? More than this, what capabilities will this have outside of the two prominent features?

July 6, 2017 at 1:08PM, Edited July 6, 1:08PM

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Justin Gladden
Producer
164

Bigger companies with larger budgets and larger user bases have failed in the mobile phone market. Apple and Samsung will not loose any sleep, in fact the mobile phone industry didn't even blink . Even if they sell one to every RED owner its still a niche product and at that price point it's not going to gain traction.

RED disrupted as market with its first camera because the market needed and was ready for it. The phone market is totally different and the majority of phones sold are way way cheaper. Can you see a sales rep in any store UK or US that will suggest a £$1000 phone over an iphone or Galaxy just because it has a holographic screen and can control a RED camera.

Don't get me started on ADD-ON's on phones, the idea is great but has failed. Google tired it Lenovo / Motorola tried it. Hell the gaming industry never had much success with it.

July 6, 2017 at 2:03PM, Edited July 6, 3:02PM

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Lee MJ Daley
Animator / 3D & Motion designer / Lighting cameraman
96

That's what they said when the first RED camera was announced...look at them now...It only takes a great idea, super smart people and money to make it...RED has all three and they have done it before when people doubted them

July 6, 2017 at 2:11PM

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Jayson Joyce
Musician
8

Yep Lee! I don't see this working out for RED unless they target their niche of RED unowners. However the problem is RED would have to have a yearly release to keep customers on their phone.

This phone claims AR/VR 3D holographic tech but iPhone is already beating everyone to consumer level AR this Fall with iOS11. In that sense this phone is already obsolete.

@Jayson yes they did say that but that was the film Industry who were fine with shooting on film. The RED One changed that. Now everything is digital. RED pushed the stagnant film industry into digital film.

The problem with the smartphone idea is this industry has already been one upping each other. The tech industry is far from stagnant compared to the film industry. New phones come out every 6 months. In order to compete and not become obsolete you have to release a phone every year and get the phones to consumers in a timely fashion. If it takes a couple months for you to get this RED phone the iPhone 8S, Galaxy S9 or Pixel 2 will be out by then.

July 6, 2017 at 5:17PM

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Joseph Lindsay
Director of Photography/Motion Designer
222

Couple thoughts...1) iPhone 7plus 256gb is $969 before tax and the iPhone 8 will probably be closer to $1100 with max storage so the price of the phone isn't that crazy...Apple has sold hundreds of millions of devices at a high price.. 2) the attachments have failed in the past but that doesn't mean they will fail in the future...I'm reminded of Verizon's CEO saying the original iphone wouldn't sell well because it was a touch screen and they already tried it and people didn't like them..When really they just didn't like "their" touch screen...and 3) RED has proven to be smarter than huge companies before with vast resources...So I wouldn't be surprised if they did it again...

July 6, 2017 at 8:22PM

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Jayson Joyce
Musician
8

"3) RED has proven to be smarter than huge companies before with vast resources...So I wouldn't be surprised if they did it again" ..... .ya ok, I guess that's why Arri Alexa is the industry leader

July 12, 2017 at 3:01PM

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show me a demo!

July 6, 2017 at 2:23PM, Edited July 6, 2:23PM

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Alvaro Reyes
Photographer and Director
94

Oh man, I am soooo stoked based on the shadowy, see-nothing image of venting ridges, weird ports, and a giant Red logo!

.....man, if you're going to drop a major announcement, with major build up, full of major hyperbole- show us something!

July 6, 2017 at 3:03PM, Edited July 6, 3:03PM

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This doesn't record anything.
It's a consumer device, and surely every other manufacture will offer this by the time it's released. Although the remote and monitoring is cool if you own a red camera.

July 6, 2017 at 3:21PM, Edited July 6, 3:23PM

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cee dee
282

What a joke....

July 6, 2017 at 3:28PM

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Juan hoffa
Boss
6

Funny how different the comments are between all those film websites (you can feel the hate/love for RED).

July 6, 2017 at 4:50PM

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Sandeep Abraham
Director, DoP, Editor
120

6.5 hrs in from the launch and I see all the chat on all the forums.... no film school, cinema5D, REDuser and countless others. From the initial announcement of 3D, holograms, VR, AR and a 'rendered' end of a'metal block with big RED logo and heat sink fins' - but effectively announcing 'we have nothing confirmed or proven what it will do' nothing! Nothing from RED that actually tells us this 'phone' does anything more, than 'techy' phones have come to market with in the past and failed. Such hype ...... $1500.00 - are you insane. Tell me it shoots 4k with an optical zoom lens at 150fps and I will show interest. Until then it's just bollocks.....

July 6, 2017 at 6:47PM

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May be, but this is RED we are talking about. They wouldn't announce something without battle-testing it before and making sure it works.
$1500 isn't that much when you compare the features and the price of other smartphones

July 10, 2017 at 5:00AM, Edited July 10, 5:00AM

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Sandeep Abraham
Director, DoP, Editor
120

Phone (Body Only) - $1200
Home Button - $450
Front Camera Module - $900
Rear Camera Module - $900
Headphone Jack Module - $350
AC Power - $300
USB Redcable - $75
Redphone Sim Card Tray - $250
Redphone Battery - $750
Internal Redflash Storage - $900
Battle Warrior Screen Protector - $200
Heavy Metal Skull Case - $750

July 6, 2017 at 9:50PM, Edited July 6, 9:52PM

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Derek Doublin
Director, Cinematographer, Large Scale Artist
412

July 6, 2017 at 10:09PM

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that made me laugh.. hard...

July 7, 2017 at 6:08AM

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Vladimir Miketa
Cinematographer & Editor
94

HAHAHA! Thank you for this! This made me laugh :-)

July 7, 2017 at 12:19PM

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JeffreyWalther
Steadicam Operator
1204

Can it make long-distance phone calls? That would be AMAZING

July 7, 2017 at 6:14AM

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George Feucht
Cinematographer
13

July 7, 2017 at 7:58AM

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Sadeesh Rashmika Hettiarachchi
Video Editor & Vfx Artist
8

July 7, 2017 at 8:04AM

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Sadeesh Rashmika Hettiarachchi
Video Editor & Vfx Artist
8

Oh.

July 7, 2017 at 5:54PM

2
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Not a hologram. Holograms are laser-based.

Anyone or company using technical terms incorrectly should be called out. Otherwise we end up with bullshit like "LED" TVs.

July 7, 2017 at 9:38PM

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David Gurney
DP
1709

What is it Good for, I even cant imagine at áll.

July 8, 2017 at 2:51AM

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N. Peter
Community / Filmmaker Website leader
180

a very, very strange announcement. well, the smartphone market is highly saturated, extremely competitive and pretty innovative. i don't think red will be able to inject anything more than a niche product into this market (as others mentioned). also, they don't reveal any hard technical facts or specs, show no (real) pictures but state the device won't be able to capture/display "holograms" when initially sold for a rather hefty price around $1000 or more. also they use the term "holography" for marketing purposes, which is rudiculous. i doubt the device will incorporate any form of real analog or digital holography.

July 8, 2017 at 3:20AM, Edited July 8, 3:20AM

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Chris Eckert
Graphic Designer, Photographer, Filmmaker
97