July 6, 2017 at 11:18AM

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"Rotten Tomatoes Controversy"

Sydney Pollack: -- "We have been given the privilege of making films. It is our responsibility to make them good." -- Rotten Tomatoes just allows us to make intelligent choices by aggregating reviews. Keeps the filmmakers on their toes, because now they know that they can't just dump a shitty film into our laps and expect all of us to blindly schlump into the theater like cattle. I believe film reviewers are consumer advocates, and provide a public service; especially these days, when it costs $40 for One Ticket, One Coke, One Popcorn. The problem for Hollywood isn't RT, it's Ticket Prices, Mobile Phones, Big Screen TV's, Home Theater Systems, Great Scripted TV Series on Netflix, Amazon, Hulu, Vudu, HBO, Showtime, Christ, a MILLION other channels. I really think long-form, view on demand, scripted series are now more satisfying to viewers. Single-view, 2-hr story arc itself is dying. Stories aren't rich enough for this generation of viewers. Brick and Mortar is dying everywhere. New world. I don't have an answer, but I do expect a lot fewer big theaters, a lot more Pay-per-view, and a lot more choices. So, If you don't like Rotten Tomatoes, don't read it.

11 Comments

Preach it! :)

July 8, 2017 at 4:13PM

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Very well said Darby. Blaming a review aggregator is the sort of backward-thinking mentality that's causing so many problems for traditional studios in the first place.

July 9, 2017 at 11:13AM, Edited July 9, 11:13AM

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Nathan MacDonald
Filmmaker
6

or it could be that the majority of the current films have no interest for me and at my age, I am not going to buy any toys of the characters. I will pay the money for a great experience, but a great experience is few and far between plus the toys of the characters are available free at most fast food joints, so no need to buy the toys from the movie.

July 9, 2017 at 7:58PM

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Didn't even know there was a Rotten Tomatoes controversy. Haha

July 12, 2017 at 6:39PM

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Tomato is a very healthy vegetables.ACT prep classes like this article so much.Tomatos should be free from toxic fertilizers

July 13, 2017 at 5:44AM

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prepclasses
teacher
1

I have never before seen a post whose conclusion I agree with that otherwise gets everything wrong. Hollywood has gone off the rails because they can't or won't make a film that a general audience will watch. If you compare the outcome of Exodus:Gods and Kings to that of The Ten Commandments 60 years ago, you kind of get the idea. Even with bad acting and not very good compositing by today's standards, the Ten Commandments still plays because the people who made it shared the religious paradigm that prevailed in 1957, and the sets, costumes and thousands of extras were extravagantly good. The people who made it believed in the film. EG&K was just another dark-themed CGI property peddled by cynical producers who were only in it for the money and it deserved what it got. You can't fool the audience, and RT now makes it obvious much sooner than before.

July 13, 2017 at 8:41AM

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Curtis Polk
Principal
208

Way too many reboots and remakes because Hollywood is scared of taking a chance on original content.

July 14, 2017 at 10:41PM

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Guy McLoughlin
Video Producer
32196

Interesting post. There are a number of options and we take advantage of most all of them...Netflix, Amazon, SHO, HBO ..etc... HOWEVER we love to go to the "movies" and go on average 4 times a month. I don't know where you live but for me a ticket, coke and popcorn cost $20 not $40. I disagree that that going to the movies, brick and mortar style is dying.. Call me a free thinker, but I never make a movie choice because of a review(s)... trailer, cast, synopsis, director..etc yes .... reviews no.... most people are idiots, I'll chose my own movie thanks!

July 13, 2017 at 6:01PM, Edited July 13, 6:01PM

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I guess it's movie goers like you who are dying off, together with brick and mortar films. Most people nowadays (myself included) check reviews with even banal things like socks and USB sticks. Of course they'll do that with movies. Money is money. And even more important: the time we spend and the expectance of a positive emotional experience.
But hey. I wished there were many many more people like you, then we as the film makers could exploit this vast ocean of unreflected money/income...

July 14, 2017 at 2:52AM

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Do some research ..... the sky is not falling .....From the MPA ...
2016 was another strong year for the global box office
The global box office receipts of these films and the hundreds more released in 2016 reached $38.6 billion, an increase of one percent from the previous year. In the United States and Canada, the box office rose two percent to hit $11.4 billion.
Even with an incredible variety of viewing choices available to audiences, cinema remains the premier way to experience the magic of our movies. And the good news is, there are positive signs for greater growth in the future.
In 2016, more young people and diverse populations went to the movies. Audiences between the ages of 18 and 24 attended an average of 6.5 movies over the course of the year – more than any other age group. Per capita attendance also increased among African American and Asian/Other audiences.

July 15, 2017 at 4:41PM

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I think the execs should approach this discussion a different way. If no one is seeing average or less movies anymore because of Rotten Tomatoes then the studios have little choice but to go with properties that will sell like sequels, remakes and comic books.

A lot of people complain that Hollywood is already doing this. The execs can blame Rotten Tomato. However, movie critics have existed since the first movie was shot. The only cure is a good movie.

July 17, 2017 at 6:25PM, Edited July 17, 6:25PM

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K W
310

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