Filmmaking is full of traditions. These traditions are the “way things are done,” they are what is “expected,” they are “industry standard,” they are “default” and “accepted.” This is all fine and dandy until we recognise the innate implication of such Traditions is to imply Right and Wrong – that there is a correct way to do things and deviations are “incorrect,” not “acceptable” or, worse still, not “professional.”

These traditions manifest themselves in all manner of guises – creative, technical, business, logistic. I have written previously about how the tools of filmmaking (particularly software) possess internal philosophies that enforce traditions – traditions which may or may not be a good fit for your own creative processes. In a similar light, there occurs to me to be another long-standing and entrenched tradition (one that may not be serving emerging and indie filmmakers as it should) that needs to be questioned. That is the significance of the Short Film. (more…)

I was recently hired to be the A Camera operator on a fashion shoot for a company that will go unnamed. I’m not trying to be mysterious — they had me sign a Non Disclosure Agreement, so I’m erring on the side of caution. Actually, posting nothing at all would probably be erring on the side of caution, but there were too many expensive tools and newfangled gadgets being put to use on the shoot for me not to share. As an indie used to low-budget DSLR shoots, getting my hands on a $200k camera was quite the departure. (more…)

1. Much of the transmedia strategy and implementation was run by the folks at 42 Entertainment, some of whom later split off to found No Mimes Media.

This video by Robert Pratten is a great introduction to what transmedia is and how it can be employed by the independent filmmaker (he also has a refreshing perspective on the “technological fetish” of our obsession with new camera technologies!). It’s a 45-minute presentation full of brain candy and should be required viewing for anyone thinking about telling stories across mediums. As Pratten stresses, “transmedia plays to indie’s strengths,” because delivering a consistency of story across platforms is possible for independent creators — not large studios made up of divided teams. In my opinion, his point about authenticity is even more important, because: I could care less about playing a social game if the original auteur had nothing to do with it, and I could care even less about buying a DVD if I suspect only 65 cents of a $15 purchase is going to find its way back to the original filmmaker. Creating our own cross-platform projects and retaining ownership not only gives us more creative control on all of the different incarnations of our story, it can also motivate fans to make purchases because they know we’re the ones benefiting from their support.

In addition to the above presentation, however, Pratten has written some very helpful articles at the Workbook Project on the process of developing transmedia projects:

They got paid by one company, and there was an assumption that the company would take care of them, providing health care, a retirement plan, and eventually, some sort of tacky gift to celebrate their 30 years of service.

But this isn’t the case for my generation; I don’t know anyone my age who’s going to work for one company for 30 years. Times have changed and no (large) corporation is going to take care of anyone, except maybe its executives. Indefensible golden parachutes. Fading pension plans. Growing income inequality. The writing is on the wall: it is up to us as individuals to take care of ourselves and forge independent careers.

Barry and I attended the Telluride Film Festival Student Symposium together in 2002 and have run into each other a few times since on the festival circuit. Here we talk about DIY filmmaking, distribution deals, VOD, new media, brand integration, and film school.

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Today I made some revisions and posted some new sections to the guide; read on to find out what’s new. (more…)

The Apple iPad offers a number of exciting new possibilities for filmmakers and story architects thanks to its screen size, connectivity, and interactivity. At first glance it may seem like just a big iPhone, but it’s priced to move and — whether you plan on buying one or not — in 60 days it will be in the hands of millions. For filmmakers and independent creatives, there’s a lot of brain candy contained in that thin body; here are seven ways I think the iPad will change filmmaking and interactive storytelling.

To read the article, head on over to FreshDV.

The second episode of RADAR that I directed and DP’d with Zack is live today. Check out the episode below, and stay tuned to RADAR for future episodes on cutting-edge arts and culture. (more…)