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RED, Arri, and Sony: Meet Panavision's 70mm Digital Cinema Camera

01.6.13 @ 12:44PM Tags : 65mm, 70mm, arri, camera, cameras, mediumformat, panavision, red, sony

While there have been rumors for years about Hollywood rental and camera company Panavision developing a new camera to replace the aging Genesis, that’s pretty much all we’ve gotten: rumors. Back in early December at the Plus Camerimage 2012 festival, Panavision unveiled a prototype for a digital camera that will have a sensor equivalent to 70mm. It’s interesting and significant for a number of reasons, mostly because the last time Panavision developed a camera it became the standard that other digital cinema cameras had to live up to, and also because it signals that the company might think that’s where the future of movies is headed. More »