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What is Google’s take from the ads on this site (and all around the ‘net)?

05.25.10 @ 11:57AM Tags : ads, adsense, advertising, google, meta, revenue

To date, all of the ads on NoFilmSchool have been Google AdSense ads, which means that Google is filtering the keywords on my site — along with your browsing history, apparently — to serve ads that the big G thinks are most relevant to you (NoFilmSchool is no different than millions of other sites in this regard). In the history of the universe Google has never shared how much of a cut they take for being the middleman between advertiser and publisher; today, that changed. More »

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The problem with “number of views”

11.3.09 @ 10:46AM Tags : ads, metrics, views

When an online video series claims a hundred million views, but absolutely no one you know has ever even heard of it, something might be off. When an online video claims to have a hundred thousand views and it only has two comments, something might be off. In general, online viewership metrics aren’t standardized, and one of the reasons web video advertising hasn’t taken off is because advertisers don’t know how valuable a “view” really is. More »