» Posts Tagged ‘advertising’

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The Bear & The HareSo I totally get we’re still in November and that seeing the Christmas decorations already polluting every inch of your local mall has got your blood boiling and that you expect No Film School to be a ho ho haven from such premature revelry but just bear with me (sorry couldn’t resist) as you take a look at Blink’s heartwarming spot for John Lewis’ The Bear & The Hare that, dare I say it, actually captures the spirit of Christmas. Get in the seasonal spirit after the jump: More »

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Steve Jobs movieBack in March we talked about how a “flip book effect” became “the world’s first Instagram film experience.” Given the advancements in video recording and sharing, not only by Instagram, but similar platforms, like Vine, my excitement seems cute now — like when I played Star Fox on Super Nintendo for the first time (“How are these graphics possible?”) And as always, new ways are being found to use Instagram, like in the case of Jobsthe Steve Jobs film starring Ashton Kutcher, being the first to use the app to upload a trailer. Are we about to see apps like Instagram and Vine become marketing and advertising platforms? More »

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NymphomaniacLars von Trier’s Antichrist made me sit on my stoop and stare blankly at the concrete until the evening sun dipped below the horizon. And years later, as I sat in my local indie theater watching Melancholia, the final scene nearly gave me a panic attack. Needless to say — I’m anxiously awaiting the currently undetermined American release of von Trier’s latest film Nymphomaniac. But with its Christmas release in Denmark slowly approaching, the marketing tactic of releasing short clips from each chapter of the film is not only an incredible tease to the senses, making it all the more desirable, but they also wink at the vague explanation von Trier gave of his new film genre that he employs in this sexual drama — Digressionism. More »

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EntropyAlongside jowl wobbling slaps to the face or exploding water balloon speed ramps, tracking a drop of water as it falls through space into a coalescence cascade is one of those de facto shots oft used to demonstrate just how super speedy your new high-speed camera is. I could see why you’d be loathed to sit through yet another one — after all, seen one drop of water seen them all — but what if I said that the team over at Physalia Studio had actually managed to map an animation into falling water drops in their opening title film Entropy for IdN TV? Take a look at their CGI-free, mission possible after the break. More »

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Vimeo has always been a clean and clutter-free video-sharing site. There are no pre-roll advertisements and non-video ads appear much less than on YouTube or other similar sites. However, this doesn’t mean that advertisements and brands are not apart of the Vimeo experience. They just recently announced their new Brand Creative Fund, which matches major brands with talented Vimeo users to create films (which aren’t necessarily exclusive to that brand). With this initiative, Vimeo is handpicking users for the opportunity to partner with large companies and get paid in the process. More »

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Modern lighting technology continues to become more energy-efficient, while at the same time increasing light output. This applies to LEDs, but it also applies to plasma lighting systems, which are growing rapidly in popularity. Plasma is capable of a very naturalistic light spectrum (much closer to traditional Tungsten lights depending on the design), which is usually more difficult with LEDs. A company really pushing the boundaries of plasma technology is Hive Lighting, who recently lamped-up a 30-second Chevy ad using only batteries and a 60 amp generator — to rather impressive effect. Check out a line-item lighting breakdown of the Volt Plasma Challenge video from Hive Lighting below. More »

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In my experience, viral campaigns tend to work best for people who would have already been excited for the film anyway — though that’s not necessarily a bad thing. We’ve covered them a little in the past on this site, most recently with Ridley Scott’s sci-fi Alien Prequel/Not Prequel Prometheus. Now we’ve got a rather ingenius campaign for Steven Soderbergh’s newest film Side Effects (his last theatrical film for the foreseeable future) which takes the form of an advertisement for an anti-depressant drug called Ablixa, and a consultation from Jude Law himself. More »

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Due to their diminutive length the humble ident often gets overlooked for praise or comment outside of design circles — when was the last time you heard people gathered round the water cooler discussing the relative merits or (lack of) of last night’s channel idents? That being as it may, we all watch hundreds of these micro branding films every year and consciously or not, they act as a mental aperitif for the content that follows, setting our expectations for better or worse. That’s a lot to handle in a few seconds and the challenge design and motion studio ManvsMachine were faced with when 4creative commissioned them to create an on and off air package for Channel 4′s catchup service 4seven. First up, here’s the on-screen GFX solution ManvsMachine came up with: More »

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When I think of furniture advertising my brain automatically sorts the possible approaches into either expensively elegant mood pieces or forgettable functional and affordable spots. Ever since their well regarded 2002 Spike Jonze directed ad Lamp, IKEA have attempted to take a more interesting approach to convincing you they should furnish your home. Advertising agency Mother London and director Dougal Wilson, kick off the new IKEA ‘Entertaining’ campaign by placing viewers at centre of a young girl’s choreographed dinner party experience in Playing with my Friends: More »

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Are you a DSLR accessory manufacturera, camera company, software developer, or anyone whose customers are filmmakers and independent creatives? You can now advertise on NoFilmSchool for as little as $1/day. As far as readers are concerned, very little is going to change with this development, as there have long been ads on NoFilmSchool. More »

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To date, all of the ads on NoFilmSchool have been Google AdSense ads, which means that Google is filtering the keywords on my site — along with your browsing history, apparently — to serve ads that the big G thinks are most relevant to you (NoFilmSchool is no different than millions of other sites in this regard). In the history of the universe Google has never shared how much of a cut they take for being the middleman between advertiser and publisher; today, that changed. More »