» Posts Tagged ‘analytics’

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After the first week of my Kickstarter campaign for Man Child I mentioned that Kickstarter project creators should expect to be in the dark due to a lack of analytics for project creators. Let there be light! Today Kickstarter introduced a new creator dashboard, which should be a tremendous help for anyone trying to figure out which of their fundraising efforts are, well, paying off. More »

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Since launching my effort to make my first feature film, I started running a thin horizontal banner at the top of the site to let visitors know that my campaign is ongoing. A lot of filmmakers have blogs these days (present company included, obviously), and so I thought I might post about how to add an announcement bar to your own website. Typically you’ll want to run an announcement bar when something special is happening for a limited time: you might be doing a fundraising campaign of your own, you might have a newly released DVD, or you might be running a discount on a product you’re selling. If you’re curious about how to add a similar bar to your own blog, website, or portfolio, here are a couple of good ways of doing so. More »

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I love analytics, so it should no surprise that I find this project intriguing. Cinemetrics, a graduate project at the Royal Academy of Arts (KABK) by Frederic Brodbeck, captures an entire feature film and displays it as a moving, circular graph. Frederic describes the project as “an experiment to find out if the data that is inherent in the movie can be used to make something visible that otherwise would remain unnoticed,” and I find that to be the case. One observation: [easyazon-link asin="B00009ATIX"]Steven Soderbergh’s remake[/easyazon-link] of [easyazon-link asin="B004NWPY34"]Tarkovsky’s Solaris[/easyazon-link] is the rare remake that has less motion than the original. Here’s a video of Cinemetrics in action: More »

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Jeremy Juuso, author of Getting the Money: A Step-By-Step Guide for Writing Business Plans for Film, has an interesting post on the film and television data site Baseline Intel. Jeremy compares the theatrical releases of DIY and non-DIY films, and the results might surprise you. Rather than pull a quote from Jeremy’s article, however, I’m going to pull a very interesting chart: More »

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For a musician to earn a meager living (defined here as a minimum wage of $1,160 a month), how many self-pressed CDs do they have to sell out of the back of a truck every month? If they have a record deal and their music is listed on a subscription service like Rhapsody (a former employer of mine), how many streams do they have to generate to take home the same amount? David McCandless, author of the book The Visual Miscellaneum: A Colorful Guide to the World’s Most Consequential Trivia, has published detailed statistics for musicians (included below). What if we had these same numbers for filmmakers? More »