» Posts Tagged ‘apple’
As expected, Apple today released Mac OS X Lion on the Mac App Store for $29.99. Also debuting are new Sandy Bridge MacBook Airs, which are said to be “up to” twice as fast as the previous generation (on which I’m typing this), and now include high-speed Thunderbolt ports, Bluetooth 4.0, and backlit keyboards. The Mac Mini also received a refresh, dropping its optical drive and adding a Thunderbolt port, and Apple also released a new 27″ Thunderbolt display. For filmmakers, Lion and Thunderbolt are the main stories. More »
Robbie Carman, co-author of the just-published An Editor’s Guide to Adobe Premiere Pro, presents a tutorial perfect for those editors switching from Final Cut Pro to Premiere Pro. While I like a lot of things about Final Cut Pro X (more on that soon), the inability to open old project files is indefensible. The easiest transition path is actually to switch to Premiere Pro (50% off if you own FCP), choose FCP‘s keyboard shortcuts within Premiere, and open your FCP 7 project files in Adobe’s NLE thanks to XML interchange. Here’s how to do it: More »
Just a couple of years ago the statement, “step up to the toolset the pros use, Adobe Premiere” would be taken as a joke by any professional editor. Yet there it is on Adobe’s site, thanks to numerous updates over the years. And with the release of Final Cut Pro X, suddenly the easiest NLE to transition to from Final Cut Pro 7 is not FCPX but rather Premiere Pro. Recognizing this with what one can only assume are ear-to-ear grins, the folks at Adobe are offering 50% off Adobe CS5.5 Production Premium or Premiere Pro if you own Apple Final Cut Pro (or Avid Media Composer). Here are the details (and an instructional video for doing so): More »
Perhaps overshadowed by the controversy surrounding the release of Final Cut Pro X is the fact that Apple’s other video editing-friendly technology, Thunderbolt, is finally here. While the port has been shipping on the latest Mac computers, until now there were no currently-shipping RAID storage products compatible with the speedy new interface. On the official Apple store, four products from manufacturer Promise are now available. Priced between $1k-2k, here are the four available options: More »
The Final Cut Pro X release has so many editors up in arms that one mocking video is not enough. Jeffrey Harrell cut this exploration of Final Cut Pro X’s (missing) features to emulate the trailer for The Social Network, using snippets of Steve Jobs’ own speech from WWDC ’97: More »
Let’s review: Adobe Premiere Pro reaches feature parity with Final Cut Pro, exceeding it in some aspects, and in the process builds up an equal-sized customer base as Apple’s NLE. Then Apple relaunches FCP from the ground up — and removes a lot of the features shared between the two, making Premiere Pro undeniably more feature-rich. It seems perfect timing for Adobe, whose application is now easier to migrate to from Final Cut Pro 7 than is Apple’s. I’m still learning FCP X and I think it has a ton of potential, but at the very least, Adobe has to be happy with the missing features in FCP X that everyone’s complaining about. So let’s take a look at one feature both video solutions are touting highly: automatic camera stabilization. More »
Late night talk show host Conan O’Brien has a brave set of editors who aren’t afraid of unfamiliar workflows, as evidenced by their rapid transition to Final Cut Pro X. Here, members of Conan’s editing team show off the new magnetic timeline, title animation, audio synchronization, and color correction features of the much-debated program: More »
Now that Final Cut Pro X has been out for a full 24 hours, the internet has rendered its verdict on the render-free software, and most of the backlash on Twitter seems to be coming from seasoned professionals. Sure, there were bound to be some repercussions when rebooting an application with a 94% customer satisfaction rate. But some of the features Apple dropped — tape ingest, multiclip, backward compatibility, and the viewer itself — make the “Pro” moniker pretty hard to justify. I’m only getting my hands dirty with FCP X now — which, I should note, works perfectly on the video editor’s hackintosh — and while I’m definitely experiencing some growing pains getting used to the new interface, I feel it’s too early to tell whether I’ll go back to Premiere Pro. However, here are some quotes of what’s being said around the web. Also, I want to hear from you — what are your honest thoughts so far? More »
Here It Is: Final Cut Pro X Now Available on the Mac App Store Alongside Motion 5 and Compressor 4
As promised, Apple today released Final Cut Pro X on the Mac App Store for $299. The completely-redesigned, much debated application clocks in at 1.33GB and requires a 64-bit processor and OS X 10.6.7 or later. Also debuting today are Motion 5 and Compressor 4 — both priced at only $49.99 apiece. More »
If this were a political news outlet I’d be obliged to give both parties in the Adobe-Apple 2012 “election” equal time, and so after the news that Apple will release Final Cut Pro X next week, let’s follow it up with a look at Adobe’s professional video plans. Here’s Adobe’s Jim Guerard, vice president and general manager of Professional Video, contextualizing and explaining Adobe’s vision for the future: More »
Reports are surfacing that Apple’s much-ballyhooed 64-bit editing application Final Cut Pro X will be released in the Mac App Store next week. AppleInsider has further confirmed the application will be released “in the next 10 days.” No word on whether this release also includes Motion, Color, Soundtrack Pro, or any other applications that may make up a professional content-creation suite, but the reports also mention that we should expect additional releases alongside the software: More »
More screenshots of Final Cut Pro X (set to be released this month) have been discovered via twitter, this time by @MortGoldman2. Apparently taken from FCP X training videos that the user claims are “publicly available” (though not found easily or released legally), the new screenshots demonstrate the color correction interface of FCP X, which looks a lot like the Motion screenshots we saw last week. The screens show off a new primary and secondary color correction interface, as well as a full suite of video scopes. From these screens, it would appear that Color (but not Motion) has been folded right into FCP X: More »
There were no Final Cut Pro X-related announcements among the recent iOS and iCloud-focused Apple updates from WWDC, which was not unexpected (WWDC is not traditionally a film or video event). Except it was originally announced Final Cut Pro X will ship in June, which would mean the much-debanticipated (yes, FCP X hype deserves its own word, a combination of “debated” and “anticipated”) software has a scant three weeks to appear in the App Store. Since the original demonstration, videos, and screenshots, we’ve heard nothing. Then Twitter use BWilks2001 dropped these screenshots, which are reportedly of the new Apple Motion application: More »
Apple today released four new iMacs with the usual slew of processor/graphics upgrades, including new Intel Sandy Bridge quad-core processors, AMD Radeon HD graphics processors, FaceTime HD camera, and a new port around back (two of them, in fact) that should be a boon for video editors: Thunderbolt. Marking the first time Thunderbolt ports are available on a desktop computer, the new 10Gbps standard is up to 12 times faster than Firewire 800, making for faster video transfers from compatible devices. The new iMacs start at $1199 and claim to be up to 70% faster than the previous generation. More »
Some have pointed out that many of Final Cut Pro X‘s much-lauded new features are not really that “new.” This backlash seems to happen with every Apple product, perhaps out of response to the rapturous reception with which Apple fanboys greet the superlative-laced presentations. In the case of FCP X, the criticism is that FCP X’s list of new features (seen on video) have been around for a while in other editing applications (notably Premiere and Vegas). But a list of features does not an editing program make. It’s not what features you include in a piece of software, it’s how you design them. Read on for some thoughts on intuitive design and a few full resolution screenshots of the new Final Cut Pro X. More »
Apple hasn’t posted any official acknowledgement of last night’s demonstrations of Final Cut Pro X on their website, and so everyone on the internet is speculating based on lists of features rather than seeing the presentation. Until Apple gets official with any such announcement, then, the next best thing to an official video is an unofficial (kind of shaky) video of the presentation. In my liveblog of the event I noted, “editors are crazy,” and you’ll see that to be the case based on the overenthusiastic reactions here: More »
I’m live at the sold-out FCPUG SuperMeet in Las Vegas, where the “surprise” guest has turned out to be none other than Apple (“surprise” is in quotes because everyone, this site included, expected it to be AAPL). As expected, Apple has announced the new version of Final Cut Pro, now called Final Cut Pro X, with OpenCL support, backround rendering, and a completely redesigned interface. Here are the new features: More »
Every year at NAB the FCPUG (Final Cut Pro User Group) puts on their own event dubbed the “SuperMeet.” Since Apple pulled out of NAB two years ago, no one knew how the expected announcement of a new Final Cut Pro at this year’s NAB would take place. With all other scheduled events at this year’s SuperMeet suddenly being cancelled at the request of Apple, who apparently wants exclusive stage time, it looks like the new FCP will be unveiled publicly on April 12 at Bally’s Event Center. The event opens at 4:30pm with presentations beginning at 7. Tickets are currently sold out; guess I should’ve bought a ticket when I had a chance. More details: More »
Since Apple showed a new version of Final Cut Pro behind closed doors, the internets have been flooded with all manner of speculation as to what is so groundbreaking about the latest update to FCP. Idle speculation alert — if you’re not a Final Cut-based editor or you simply don’t care about what could be, feel free to skip this post — we’ll get proper news soon enough. But because there are a lot of FCP editors out there — and because so many folks are throwing ideas at the wall — I thought I’d share a few of the ideas floating about. More »
The iPad 2 is shipping today, though Apple is apparently reserving most of the units for sale through their own stores (I can’t find them at most vendors online). The related film/video news is this: as previously announced, the iPad version of iMovie is now available in the App Store. For musicians, GarageBand is also a newcomer to the iPad; each app is $4.99. Here’s the touchscreen version of iMovie in action: More »
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