» Posts Tagged ‘benhowling’

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Tropfest Short Film - Ben Howling - CargoIt’s a phenomenon that didn’t really exist before the internet: going viral. The term has come to mean quite a few things and can be applied to all sorts of different scenarios, but in this case, we’re talking about a video that is seen by millions of people in a relatively short amount of time — a near impossibility for the average person just a decade ago. Ben Howling had this exact situation happen to him about a month ago, when the movie he co-directed with Yolanda Ramke for the Australian Tropfest Film Festival was considered a finalist and then posted online, going viral long after. It has now been viewed over 2.7 million times in just a matter of weeks. Check out the short below, followed by a discussion about the production and how the sudden success of the film caught the filmmakers off-guard: More »