http://nofilmschool.com read, discuss, learn: free film school for all Sat, 25 May 2013 19:06:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://nofilmschool.com/2013/01/polaroid-technicolor-kodak-first-mft-camera/ http://nofilmschool.com/2013/01/polaroid-technicolor-kodak-first-mft-camera/#comments Thu, 31 Jan 2013 09:29:21 +0000 Dave Kendricken http://nofilmschool.com/?p=40696 In the whirlwind of hyperactive change that is Moore’s Law, branding can be a prime anchor point. Brand identity fights the tendency toward ‘the new’ with powerful invocations of the past: nostalgia, reliability, simplicity, and the association of that brand name with the creation of very dear memories. Granted, nostalgia alone can’t save anyone from bankruptcy — but it’s a start. Polaroid, Technicolor, and Kodak are prime examples of this interplay, and each is adapting in its own ways — though there’s some overlap. Not one, but two of these traditionally film-based companies are even releasing digital cameras. In whatever the way, each of the three is working toward the preservation of its own historic brand name — which do you think will pull through? (more…)

]]> http://nofilmschool.com/2013/01/polaroid-technicolor-kodak-first-mft-camera/feed/ 13 brand,branding,camera,celluloid,film,imageprocessing,kodak,kodaks1,m43,mft,micro43,mirrorless,polaroid,s1,software,technicolor,video