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Are Advertisements Becoming Their Own Legitimate Short Film Format?

12.26.12 @ 8:03PM Tags : ads, commercials, short, shortfilm, shorts, watch

Advertisements have come a long way in the past decade or so — even in the last 5 years. More and more content has gone from strictly showing off a brand, to actually telling a story and moving an audience. Since the internet attention span can be lower than any other medium, the video content that typically succeeds is short and to the point, and what format utilizes its time better than the commercial? Watching a Maiyet ad directed by Cary Fukunaga, I was reminded of all the great ads recently that have done more than sell a brand, they’ve moved you in a way that would seem impossible on the surface. Click through to check out some commercials that truly take the format in a different direction. More »

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Get Bitten by the Travel Bug: STA Australia's DSLR Shorts Span 38,000 Miles

08.9.11 @ 1:55PM Tags : commercials, dslr, hdslr, short

I won’t be surprised if you’ve already seen these, given the first short here has 3.3 million views at the time of this posting. Not bad for a couple of short commercials sponsored by STA Australia and shot on the Canon 5D Mark II and 7D. This triumvirate of travel videos covers 3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, and a terabyte of footage, and are based on concepts of “movement, learning and food.” Here they are: More »