» Posts Tagged ‘daniels’

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DJ-SNAKE.DANIELS-prettybird-treatment-turn-down-for-what

In part two of our interview with the directing duo DANIELS, we talk about forging careers as music video directors, film school, storyboarding, writing treatments, and moving onto feature films. We’ll even share their original treatment for their music video for DJ Snake and Lil’ Jon’s “Turn Down for What,” which has gotten eight million views… since I published part one of our interview last week (bringing the total number of views close to fifty million, a mark it will surely surpass shortly.). More »

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Daniels DJ Snake Lil Jon Turn Down for What behind the scenes

Three years ago I posted one of my favorite music videos of all time, created by the directing duo DANIELS, who’ve since racked up many more awards for their terrific music videos and short films. I was excited when I found out they would be at this year’s Sundance Screenwriters Lab with me with their feature film project, but little did I know they’d be releasing a viral sensation shortly thereafter. Their music video for DJ Snake and Lil’ Jon’s “Turn Down for What” has crossed 35 million views as I write this, thanks to its absurd hilarity, excellent direction, and infectious energy. In part one of our Q&A with directors Daniel Scheinert and Daniel Kwan — the latter of whom is in fact the main performer in the video — we address the expected (how they made the video, the cinematography and visual effects) and also the unexpected (dancing sex organs, crotch bruising, Asian masculinity). More »

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I like music videos that tell stories, as opposed to ones in which the band plays their instruments and lip-synchs in front of the camera (as if to explain they are a band and they play music). DANIELS (so named because both co-directors are named Daniel) tell a wonderfully dreamlike, mixed-up story of a car crash with their video for the title track off Manchester Orchestra’s forthcoming album Simple Math: More »