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Advertising Agency Mother Doubles Their Creativity with a Behind the Scenes Video Rivaling Their IKEA Ad

10.25.12 @ 12:02PM Tags : advertising, charlieinman, dougalwilson, makingof, short, watch

When I think of furniture advertising my brain automatically sorts the possible approaches into either expensively elegant mood pieces or forgettable functional and affordable spots. Ever since their well regarded 2002 Spike Jonze directed ad Lamp, IKEA have attempted to take a more interesting approach to convincing you they should furnish your home. Advertising agency Mother London and director Dougal Wilson, kick off the new IKEA ‘Entertaining’ campaign by placing viewers at centre of a young girl’s choreographed dinner party experience in Playing with my Friends: More »