» Posts Tagged ‘fashion’

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First Kiss Viral Short FilmGaining 30 million views in just a couple days, this record-breaking filmvertisement directed by Tatia Pilieva features 20 seemingly random couples engaging in a first kiss on camera. Is this heartwarming display of love and innocence an authentic one, or just another example of well executed viral marketing? Read on to watch the film and get all the details: More »

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Zeiss OtusIn 2012, Zeiss announced that a brand new stills lens was in the works, one that would achieve perfection in optical performance through a no-compromise approach. Fast forward to November of 2013, and the company released the Otus 1.4/55, a prime lens that truly is uncompromising in all aspects of its design. While many of us are familiar with the Zeiss ZE glass for video work (great lenses), we have yet to see how the Otus would fare in a video setting. Luckily, filmmaker August Bradley managed to get his hands on an early pre-release version of the Otus, and he shot a delightful little concept piece called Zoetrope Optika that truly showcases the flawless performance of this marvelous lens. More »

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Have you ever found yourself in a foreign country, jet lagged but wide awake. You turn the TV on, flick through the channels, and happen upon a film that, while strangely compelling, you just can’t make head nor tail of? Perhaps it’s your exhausted brain or something’s getting lost in translation, but either way, you’re not sure you’re getting the whole story, yet feel too invested to bail out. That’s how you may well feel watching Beyond Mountains, More Mountains, an Italian road movie initiated by the hunt for a lost boot from directorial team CANADA, created for fashion label 55DSL. More »