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	<title>nofilmschool &#187; google</title>
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	<link>http://nofilmschool.com</link>
	<description>read, discuss, learn: free film school for all</description>
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		<title>Will the Google-Supported WebM Open-Source V9 Video Codec Surpass H.265?</title>
		<link>http://nofilmschool.com/2013/05/google-webm-open-source-v9-codec-h265/</link>
		<comments>http://nofilmschool.com/2013/05/google-webm-open-source-v9-codec-h265/#comments</comments>
		<pubDate>Tue, 21 May 2013 21:41:02 +0000</pubDate>
		<dc:creator>Micah Van Hove</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[codec]]></category>
		<category><![CDATA[compression]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[V9]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[webm]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=54488</guid>
		<description><![CDATA[Let the next-gen online video compression wars begin. H.265, the codec that was approved earlier this year as an ITU-T standard and claims to be 50% more efficient than its predecessor H.264, now looks to have some competition in the Google-partnered WebM open-source V9 format, a step up from the highly adopted V8. Read on [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft  wp-image-54490 style-off" alt="WebM VP9 Video Compression Codec" src="http://nofilmschool.com/wp-content/uploads/2013/05/WebM-VP9-Video-Compression-Codec-224x160.jpg" width="179" height="128" />Let the next-gen online video compression wars begin. <a href="http://nofilmschool.com/tag/h265/">H.265</a>, <a href="http://nofilmschool.com/2013/01/h265-hevc-video-streaming-4k/">the codec that was approved earlier this year</a> as an ITU-T standard and claims to be 50% more efficient than its predecessor H.264, now looks to have some competition in the Google-partnered <a href="http://www.webmproject.org/">WebM</a> open-source V9 format, a step up from the highly adopted V8. Read on to watch some side by side comparisons and find out what this codec might do for you. <a href="http://nofilmschool.com/2013/05/google-webm-open-source-v9-codec-h265/#more-54488" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
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		<slash:comments>25</slash:comments>
	
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			<media:title type="html"><![CDATA[Will the Google-Supported WebM Open-Source V9 Video Codec Surpass H.265? - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[Let the next-gen online video compression wars begin. H.265, the codec that was approved earlier this year as an ITU-T standard and claims to be 50% more efficient than its predecessor H.264, now looks to have some competition in the Google-partnered WebM open-source V9 format, a step up from the hi]]></media:description>
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			<media:title type="html"><![CDATA[WebM VP9 Video Compression Codec]]></media:title>
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		<title>Google Shaking Up Video Recording/Sharing on Apple&#039;s iOS with the New &#039;YouTube Capture&#039; App</title>
		<link>http://nofilmschool.com/2012/12/youtube-capture-ios-google-apple/</link>
		<comments>http://nofilmschool.com/2012/12/youtube-capture-ios-google-apple/#comments</comments>
		<pubDate>Wed, 19 Dec 2012 16:09:14 +0000</pubDate>
		<dc:creator>Dave Kendricken</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[capture]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[ios]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[videosharing]]></category>
		<category><![CDATA[webvideo]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=37146</guid>
		<description><![CDATA[I wasn&#8217;t really expecting to have to refer to the theoretical &#8216;Instagram of Video&#8217; for another while &#8212; major choices for mobile users are already in place and &#8216;in the running&#8217; for such a title, and it could be a while before everyone in the discussion unanimously declares one app the victor (if ever). The [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft  wp-image-37152" title="youtube capture signin screen" src="http://nofilmschool.com/wp-content/uploads/2012/12/youtube-capture-signin-screen-e1355872948806-224x199.jpg" alt="" width="179" height="159" />I wasn&#8217;t really expecting to have to refer to the theoretical &#8216;Instagram of Video&#8217; for another while &#8212; major choices for mobile users are <a href="http://nofilmschool.com/2012/11/video-instagram-what-it-means/">already in place and &#8216;in the running&#8217;</a> for such a title, and it could be a while before everyone in the discussion unanimously declares one app the victor (if ever). The Verge (seemingly in a nod <a href="http://www.theverge.com/2012/11/21/3675224/the-instagram-for-video#128564183">to comments</a>) <a href="http://www.theverge.com/2012/12/12/3758098/viddy-android-release">acknowledged</a> YouTube as the elephant in the room for these apps, because even on iOS where the YouTube app is read-only (well, watch-only &#8212; no uploads), the service is <em>the</em> megalith for easily-socialized video. A complete YouTube experience is already native on Android (again, YouTube is Google is Android), perhaps to the chagrin of <a href="http://nofilmschool.com/2012/12/video-instagram-viddy-android-lumify/">recent Android-joiner Viddy</a>. A new development may totally shift the dynamics of this interplay, however: Google just yesterday released YouTube Capture for iOS. <a href="http://nofilmschool.com/2012/12/youtube-capture-ios-google-apple/#more-37146" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2012/12/youtube-capture-ios-google-apple/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
		<media:content url="http://www.youtube-nocookie.com/v/l0sOzdXce6o" duration="61">
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			<media:title type="html"><![CDATA[Google Shaking Up Video Recording/Sharing on Apple&#039;s iOS with the New &#039;YouTube Capture&#039; App - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[I wasn&#039;t really expecting to have to refer to the theoretical &#039;Instagram of Video&#039; for another while -- major choices for mobile users are already in place and &#039;in the running&#039; for such a title, and it could be a while before everyone in the discussion unanimously declares one app the victor (if eve]]></media:description>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2012/12/google-shaking-up-video-recordingsharing-on-apples-ios-with-the-new-youtube-capture-app-nofilmschool-224x168.jpg" />
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			<media:title type="html"><![CDATA[youtube capture signin screen]]></media:title>
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		<item>
		<title>YouTube Space Brings a Studio, Workshops, and a Collaborative Environment to Creators, for Free</title>
		<link>http://nofilmschool.com/2012/11/youtube-space-studio-workshops-creators-free/</link>
		<comments>http://nofilmschool.com/2012/11/youtube-space-studio-workshops-creators-free/#comments</comments>
		<pubDate>Thu, 29 Nov 2012 19:27:48 +0000</pubDate>
		<dc:creator>Dave Kendricken</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=34580</guid>
		<description><![CDATA[There have been several big pushes by social video sites recently aimed at providing support to content creators and partners &#8212; the biggest of which (of all time, in fact) saw YouTube spending a third of a billion dollars on original channels and accompanying marketing. Amazingly, YouTube doesn&#8217;t seem satisfied to stop there. It has [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-medium wp-image-34599 style-off" title="youtube spaces studio" src="http://nofilmschool.com/wp-content/uploads/2012/11/youtube-spaces-studio-224x121.jpg" alt="" width="224" height="121" />There have been several <a href="http://nofilmschool.com/2012/11/dailymotions-motionmaker-fund/">big pushes by social video sites recently</a> aimed at providing support to content creators and partners &#8212; the biggest of which (of all time, in fact) saw YouTube <a href="http://nofilmschool.com/2012/11/youtube-original-content-venture/">spending a third of a billion dollars</a> on original channels and accompanying marketing. Amazingly, YouTube doesn&#8217;t seem satisfied to stop there. It has recently opened multi-scope studio facilities in London and L.A. &#8212; and unlike its original channels venture, which aims a massive amount of resources towards a 1% of already high-profile channel owners, these facilities are open for any and all YouTube partners to use &#8212; and at absolutely no cost to them. <a href="http://nofilmschool.com/2012/11/youtube-space-studio-workshops-creators-free/#more-34580" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2012/11/youtube-space-studio-workshops-creators-free/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
	
		<media:content url="http://www.youtube-nocookie.com/v/DmSi6Ft3nSI" duration="129">
			<media:player url="http://www.youtube-nocookie.com/v/DmSi6Ft3nSI" />
			<media:title type="html"><![CDATA[YouTube Space Brings a Studio, Workshops, and a Collaborative Environment to Creators, for Free - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[There have been several big pushes by social video sites recently aimed at providing support to content creators and partners -- the biggest of which (of all time, in fact) saw YouTube spending a third of a billion dollars on original channels and accompanying marketing. Amazingly, YouTube doesn&#039;t s]]></media:description>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2012/11/youtube-space-brings-a-studio-workshops-and-a-collaborative-environment-to-creators-for-free-nofilmschool-224x168.jpg" />
			<media:keywords>google,youtube</media:keywords>
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			<media:title type="html"><![CDATA[youtube spaces studio]]></media:title>
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	</item>
		<item>
		<title>YouTube&#039;s $350 Million Original Content Venture Will Renew Only 40% of Channels</title>
		<link>http://nofilmschool.com/2012/11/youtube-original-content-venture/</link>
		<comments>http://nofilmschool.com/2012/11/youtube-original-content-venture/#comments</comments>
		<pubDate>Mon, 12 Nov 2012 19:49:04 +0000</pubDate>
		<dc:creator>Dave Kendricken</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=32753</guid>
		<description><![CDATA[Depending on how much time you spend on or around YouTube, you may already be aware of the site&#8217;s original channels venture &#8211; which is not to be confused with its partnering program, a far easier monetization leap to make for the everyday user with a high-traffic upload. Interchangeably called &#8216;YouTube original&#8217; or &#8216;premium&#8217; channels (but not [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-medium wp-image-8726 style-off" title="youtube-logo-2" src="http://nofilmschool.com/wp-content/uploads/2010/11/youtube-logo-21-224x99.jpg" alt="" width="224" height="99" />Depending on how much time you spend on or around YouTube, you may already be aware of the site&#8217;s original channels venture &#8211; which is not to be confused with <a href="http://nofilmschool.com/2012/04/money-youtube-policy-update-opens-partnership/">its partnering program</a>, a far easier monetization leap to make for the everyday user with a high-traffic upload. Interchangeably called &#8216;YouTube original&#8217; or &#8216;premium&#8217; channels (but not like cable TV premium channels &#8212; they mean quality of content, not ticket price), the venture was <a href="http://allthingsd.com/20111028/youtube-and-hollywood-finally-link-up-and-come-clean/">announced about a year ago</a> and launched just this past January. Unfortunately, the returns so far have been pretty lackluster. Now, YouTube is certainly not giving up on what seems to have been an overall rough turnout &#8212;  they are, however, seriously cutting back numbers on partner renewals. <a href="http://nofilmschool.com/2012/11/youtube-original-content-venture/#more-32753" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2012/11/youtube-original-content-venture/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
	
		<media:content url="http://www.youtube-nocookie.com/v/PG_VF5V_6oY" duration="35">
			<media:player url="http://www.youtube-nocookie.com/v/PG_VF5V_6oY" />
			<media:title type="html"><![CDATA[YouTube&#039;s $350 Million Original Content Venture Will Renew Only 40% of Channels - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[Depending on how much time you spend on or around YouTube, you may already be aware of the site&#039;s original channels venture -- which is not to be confused with its partnering program, a far easier monetization leap to make for the everyday user with a high-traffic upload. Interchangeably called &#039;Y]]></media:description>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2012/11/youtubes-350-million-original-content-venture-will-renew-only-40-of-channels-nofilmschool-224x168.jpg" />
			<media:keywords>audience,distribution,google,youtube</media:keywords>
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			<media:title type="html"><![CDATA[youtube-logo-2]]></media:title>
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		<item>
		<title>5 Handy Mobile Apps to Help Make Your Filmmaking Endeavors More Productive</title>
		<link>http://nofilmschool.com/2012/10/5-handy-mobile-apps-filmmaking/</link>
		<comments>http://nofilmschool.com/2012/10/5-handy-mobile-apps-filmmaking/#comments</comments>
		<pubDate>Fri, 05 Oct 2012 15:00:14 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ios]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=29996</guid>
		<description><![CDATA[This is a guest post by Whitney Adams. There are literally thousands of apps on the iOS and Android platforms, and plenty of them are actually useful for filmmakers. Having some of these apps is like having an entire production office or studio in your pocket. App developers have created tools for all different skill levels, [...]]]></description>
				<content:encoded><![CDATA[<p><em>This is a guest post by <a href="http://www.bbgeeks.com/">Whitney</a><a href="http://andgeeks.com/"> Adams</a>.</em></p>
<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft  wp-image-12171 style-off" title="android-detail" src="http://nofilmschool.com/wp-content/uploads/2011/05/android-detail-224x162.png" alt="" width="162" height="117" /><a href="http://nofilmschool.com/tag/app/">There are literally thousands of apps</a> on the <a href="http://nofilmschool.com/tag/ios/">iOS</a> and <a href="http://nofilmschool.com/tag/android/">Android</a> platforms, and plenty of them are actually useful for filmmakers. Having some of these apps is like having an entire production office or studio in your pocket. App developers have created tools for all different skill levels, so whether you are just starting your career or have been at it for a while, there is an app for you. Here are 5 that just might make your filmmaking experience more productive: <a href="http://nofilmschool.com/2012/10/5-handy-mobile-apps-filmmaking/#more-29996" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2012/10/5-handy-mobile-apps-filmmaking/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
	
		<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2011/05/android-detail-125x69.png" />
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			<media:title type="html"><![CDATA[android-detail]]></media:title>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2011/05/android-detail-125x69.png" />
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		<item>
		<title>What Will the TV of the Future Look Like? Updates for Google TV and Rumors about Apple TV</title>
		<link>http://nofilmschool.com/2011/11/future-tv-updates-google-tv-rumors-apple/</link>
		<comments>http://nofilmschool.com/2011/11/future-tv-updates-google-tv-rumors-apple/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 15:43:43 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[appletv]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[googletv]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=15754</guid>
		<description><![CDATA[When I originally wrote, &#8220;Google TV is what independent filmmakers have been waiting for,&#8221; in retrospect I forgot the &#8220;is&#8221; at the beginning of the sentence and the question mark at the end. So far the answer to that question has been, admittedly and unfortunately, a resounding &#8220;no&#8221; &#8212; so much so that, despite being [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  src="http://nofilmschool.com/wp-content/uploads/2011/10/googletvhoneycomb01-224x126.jpg" alt="" title="googletvhoneycomb01" width="224" height="126" class="alignleft size-medium wp-image-15774" />When I originally wrote, &#8220;<a href="http://nofilmschool.com/2010/05/google-tv-is-what-independent-filmmakers-have-been-waiting-for/" title="Google TV is what independent filmmakers have been waiting for">Google TV is what independent filmmakers have been waiting for</a>,&#8221; in retrospect I forgot the &#8220;is&#8221; at the beginning of the sentence and the question mark at the end. So far the answer to that question has been, admittedly and unfortunately, a resounding &#8220;no&#8221; &#8212; so much so that, despite being sent a Google TV by Google (in part because of writing that article), I still haven&#8217;t set it up. But when it comes to independent film distribution, the TV is the final frontier, and whether or not Google TV version 1 made an impact, version 2 is currently rolling out this week and looks to improve things significantly. Oh, and rumors are flying that Apple is apparently getting into the TV game for real (the current Apple TV is <a href="http://nofilmschool.com/2010/09/with-the-new-apple-tv-apple-decides-the-living-room-can-wait/">nothing more than a hobby</a>). <a href="http://nofilmschool.com/2011/11/future-tv-updates-google-tv-rumors-apple/#more-15754" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2011/11/future-tv-updates-google-tv-rumors-apple/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
		<media:content url="http://www.youtube-nocookie.com/v/y7pE9UTTfy4" duration="43">
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			<media:title type="html"><![CDATA[What Will the TV of the Future Look Like? Updates for Google TV and Rumors about Apple TV - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[When I originally wrote, &#34;Google TV is what independent filmmakers have been waiting for,&#34; in retrospect I forgot the &#34;is&#34; at the beginning of the sentence and the question mark at the end. So far the answer to that question has been, admittedly and unfortunately, a resounding &#34;no&#34; -- so much so tha]]></media:description>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2011/11/what-will-the-tv-of-the-future-look-like-updates-for-google-tv-and-rumors-about-apple-tv-nofilmschool-224x168.jpg" />
			<media:keywords>android,apple,appletv,distribution,google,googletv,tv</media:keywords>
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			<media:title type="html"><![CDATA[googletvhoneycomb01]]></media:title>
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		<title>Google Punts on Independent Media Distribution with Movie Marketplace and Music Beta</title>
		<link>http://nofilmschool.com/2011/05/google-punts-independent-media-distribution/</link>
		<comments>http://nofilmschool.com/2011/05/google-punts-independent-media-distribution/#comments</comments>
		<pubDate>Wed, 11 May 2011 15:39:25 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[googletv]]></category>
		<category><![CDATA[ios]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=12100</guid>
		<description><![CDATA[Back in November I criticized Google&#8217;s Android operating system for lacking an iTunes-esque media marketplace. Android&#8217;s openness seemed a good match for independent content creators, except it lacked a streamlined way to sell media content. Yesterday, at Google I/O, the Big G finally announced an Android Movies Marketplace, as well as an Amazon Cloud Player-esque [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  src="http://nofilmschool.com/wp-content/uploads/2011/05/music_product_graphic-224x133.png" alt="" title="music_product_graphic" width="224" height="133" class="alignleft size-medium wp-image-12111" />Back in November I <a href="http://nofilmschool.com/2010/11/android-ios-os-filmmakers/">criticized</a> Google&#8217;s Android operating system for lacking an iTunes-esque media marketplace. Android&#8217;s openness seemed a good match for independent content creators, except it lacked a streamlined way to sell media content. Yesterday, at <a href="http://www.google.com/events/io/2011/index-live.html">Google I/O</a>, the Big G finally announced an Android <a href="http://market.android.com/movies">Movies Marketplace</a>, as well as an <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2Fb%3Fie%3DUTF8%26node%3D2658409011%26hvadid%3D10051401225%26ref%3Dpd_sl_6fao23lz18_e%23&#038;tag=nofilmschool-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=390957">Amazon Cloud Player</a><img src="https://www.assoc-amazon.com/e/ir?t=nofilmschool-20&#038;l=ur2&#038;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />-esque <a href="http://music.google.com/about/">Music Beta</a>. While the former is a proper Movie rental marketplace, the latter is not a direct iTunes competitor, but rather a cloud-based synching player: <a href="http://nofilmschool.com/dropbox">Dropbox</a> for music, if you will. Despite Android&#8217;s potential, however, at launch neither solution seems to be particularly consequential for independent content creators. <a href="http://nofilmschool.com/2011/05/google-punts-independent-media-distribution/#more-12100" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2011/05/google-punts-independent-media-distribution/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html"><![CDATA[Google Punts on Independent Media Distribution with Movie Marketplace and Music Beta - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[Back in November I criticized Google&#039;s Android operating system for lacking an iTunes-esque media marketplace. Android&#039;s openness seemed a good match for independent content creators, except it lacked a streamlined way to sell media content. Yesterday, at Google I/O, the Big G finally announced an A]]></media:description>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2011/05/google-punts-on-independent-media-distribution-with-movie-marketplace-and-music-beta-nofilmschool-224x168.jpg" />
			<media:keywords>android,distribution,google,googletv,ios</media:keywords>
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			<media:title type="html"><![CDATA[music_product_graphic]]></media:title>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2011/05/music_product_graphic-125x69.png" />
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		<title>Apple&#039;s Subscription Service, Google&#039;s One Pass, and What They Could Mean for Independent Content Creators</title>
		<link>http://nofilmschool.com/2011/02/apples-subscription-service-googles/</link>
		<comments>http://nofilmschool.com/2011/02/apples-subscription-service-googles/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 19:46:25 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[Featured Content]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[criterioncollection]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[huluplus]]></category>
		<category><![CDATA[netflix]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=10193</guid>
		<description><![CDATA[In the world of digital content distribution, things are changing so quickly that if you blink, you miss it. With iTunes and iOS, Apple is the 800 lb gorilla in the room, and ever since the iPad became the fastest-selling gadget in history, the elephant in the room (too many analogous animals in the room [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  src="http://nofilmschool.com/wp-content/uploads/2011/02/google-one-pass-tablet110216155431-616x344.jpg" alt="" title="google-one-pass" width="616" height="344" class="alignleft size-large wp-image-10210" /></p>
<p>In the world of digital content distribution, things are changing so quickly that if you blink, you miss it. With iTunes and iOS, Apple is the 800 lb gorilla in the room, and ever since the iPad became the <a href="http://www.informationweek.com/news/storage/portable/showArticle.jhtml?articleID=227700347">fastest-selling gadget in history</a>, the elephant in the room (too many analogous animals in the room now?) has been <strong>magazine subscriptions</strong>. The iPad has the perfect form-factor for reading magazines &#8212; I personally like the Kindle more for reading books &#8212; but until now, Apple didn&#8217;t offer a standardized method of &#8220;subscribing&#8221; to a magazine. Until now. And as it turns out, <strong>Apple&#8217;s new subscription terms are going to govern far more than magazine subscriptions, but applications sales, video distribution, and more.</strong> <a href="http://nofilmschool.com/2011/02/apples-subscription-service-googles/#more-10193" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2011/02/apples-subscription-service-googles/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
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			<media:title type="html"><![CDATA[Apple&#039;s Subscription Service, Google&#039;s One Pass, and What They Could Mean for Independent Content Creators - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[ In the world of digital content distribution, things are changing so quickly that if you blink, you miss it. With iTunes and iOS, Apple is the 800 lb gorilla in the room, and ever since the iPad became the fastest-selling gadget in history, the elephant in the room (too many analogous animals in th]]></media:description>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2011/02/apples-subscription-service-googles-one-pass-and-what-they-could-mean-for-independent-content-creators-nofilmschool-224x168.jpg" />
			<media:keywords>apple,criterioncollection,distribution,google,hulu,huluplus,netflix,news</media:keywords>
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			<media:title type="html"><![CDATA[google-one-pass]]></media:title>
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		<title>What Do You Think of Google TV?</title>
		<link>http://nofilmschool.com/2010/10/what-do-you-think-of-google-tv/</link>
		<comments>http://nofilmschool.com/2010/10/what-do-you-think-of-google-tv/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 15:02:04 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[appletv]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[googletv]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=7114</guid>
		<description><![CDATA[There&#8217;s a slick new Google TV site live today, and it does an excellent job of highlighting what&#8217;s new and different about gTV when compared to other connected set-top boxes. The fact that Google TV needs a guided tour, however, is indicative of the kind of uphill battle Google is faced with when trying to [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  src="http://nofilmschool.com/wp-content/uploads/2010/10/Screen-shot-2010-10-05-at-10.45.00-PM-2.jpg" alt="" title="Google TV" width="125" height="118" class="alignleft size-full wp-image-7140" />There&#8217;s a slick new <a href="http://www.google.com/tv/">Google TV</a> site live today, and it does an excellent job of highlighting what&#8217;s new and different about gTV when compared to other connected set-top boxes. The fact that Google TV needs a guided tour, however, is indicative of the kind of uphill battle Google is faced with when trying to turn the so-called &#8220;idiot box&#8221; into something decidedly more intelligent. Here&#8217;s their new video spotlighting apps on TV: <a href="http://nofilmschool.com/2010/10/what-do-you-think-of-google-tv/#more-7114" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2010/10/what-do-you-think-of-google-tv/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html"><![CDATA[Google TV]]></media:title>
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		<title>Could Gmail Priority Inbox Kill Email Marketing?</title>
		<link>http://nofilmschool.com/2010/08/could-gmail-priority-inbox-kill-email-marketing/</link>
		<comments>http://nofilmschool.com/2010/08/could-gmail-priority-inbox-kill-email-marketing/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 13:12:39 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=6405</guid>
		<description><![CDATA[I&#8217;ve been using a number of Gmail Labs features in an effort to prioritize and filter incoming email, and I&#8217;ve settled on a system that has allowed me greater freedom from constant email-checking. But my techniques &#8212; which rely primarily on the add-on Multiple Inboxes &#8212; are by no means infallible. Thus I found myself [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  src="http://nofilmschool.com/wp-content/uploads/2010/08/gmail-pam-224x190.jpg" alt="" title="gmail pam" width="224" height="190" class="alignleft size-medium wp-image-6428 style-off" />I&#8217;ve been using a number of <a href="https://mail.google.com/mail/?labs=0">Gmail Labs</a> features in an effort to prioritize and filter incoming email, and I&#8217;ve settled on a system that has allowed me greater freedom from constant email-checking. But my techniques &#8212; which rely primarily on the add-on <a href="http://gmailblog.blogspot.com/2009/02/new-in-labs-multiple-inboxes.html">Multiple Inboxes</a> &#8212; are by no means infallible. Thus I found myself intrigued by Google&#8217;s announcement today of <a href="http://mail.google.com/mail/help/priority-inbox.html">Priority Inbox</a>, which automagically sorts your email by importance. This is a big deal for any Gmail user, but I wonder if it might create a third category of email just above &#8220;spam.&#8221; I also wonder if the emails of filmmakers are going to frequently find themselves in this third, deprioritized category. <a href="http://nofilmschool.com/2010/08/could-gmail-priority-inbox-kill-email-marketing/#more-6405" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2010/08/could-gmail-priority-inbox-kill-email-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html"><![CDATA[Could Gmail Priority Inbox Kill Email Marketing? - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[I&#039;ve been using a number of Gmail Labs features in an effort to prioritize and filter incoming email, and I&#039;ve settled on a system that has allowed me greater freedom from constant email-checking. But my techniques -- which rely primarily on the add-on Multiple Inboxes -- are by no means infallible.]]></media:description>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/08/could-gmail-priority-inbox-kill-email-marketing-nofilmschool-224x168.jpg" />
			<media:keywords>email,gmail,google,marketing</media:keywords>
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			<media:title type="html"><![CDATA[gmail pam]]></media:title>
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		<title>Google App Inventor for Android Means Your Next Film or Video Project Can Have an App - No Coding Required</title>
		<link>http://nofilmschool.com/2010/07/google-app-inventor-for-android-means-your-next-film-or-video-project-can-have-an-app-no-coding-required/</link>
		<comments>http://nofilmschool.com/2010/07/google-app-inventor-for-android-means-your-next-film-or-video-project-can-have-an-app-no-coding-required/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:06:25 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[applications]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=5344</guid>
		<description><![CDATA[As transmedia pioneer Lance Weiler recently wrote in the pages of Filmmaker, mobile devices &#8220;offer opportunities for filmmakers to reach audiences directly, with little to no intervention from middlemen. While the selling of a film on iTunes requires a filmmaker to go through one or maybe two aggregators, it is possible to go direct to [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' display: block; margin-right: auto; margin-left: auto;'  src="http://nofilmschool.com/wp-content/uploads/2010/07/ScreenShotAbout2.png" alt="" title="Google App Inventor" width="600" height="145" class="aligncenter size-full wp-image-5355 style-off" /></p>
<p>As transmedia pioneer <a href="http://lanceweiler.com">Lance Weiler</a> recently wrote in the pages of <a href="http://www.filmmakermagazine.com/issues/spring2010/culture-hacker.php">Filmmaker</a>, mobile devices &#8220;<em>offer opportunities for filmmakers to reach audiences directly, with little to no intervention from middlemen. While the selling of a film on iTunes requires a filmmaker to go through one or maybe two aggregators, it is possible to go direct to the App Store as long as the mobile app receives approval from Apple.</em>&#8221; But while Apple&#8217;s iOS requires approval, Google&#8217;s Android does not. Not only is Google&#8217;s app marketplace more open than Apple&#8217;s ecosystem, but Android has rapidly <a href="http://www.prnewswire.com/news-releases/comscore-reports-may-2010-us-mobile-subscriber-market-share-98031904.html">rising market share</a>, and now Google is releasing <a href="http://appinventor.googlelabs.com/about/">App Inventor for Android</a>, a new tool for creating applications with drag-and-drop simplicity &#8212; no coding (or approval) required. <a href="http://nofilmschool.com/2010/07/google-app-inventor-for-android-means-your-next-film-or-video-project-can-have-an-app-no-coding-required/#more-5344" class="more-link">(more&#8230;)</a></p>
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			<wfw:commentRss>http://nofilmschool.com/2010/07/google-app-inventor-for-android-means-your-next-film-or-video-project-can-have-an-app-no-coding-required/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html"><![CDATA[Google App Inventor for Android Means Your Next Film or Video Project Can Have an App - No Coding Required - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[ As transmedia pioneer Lance Weiler recently wrote in the pages of Filmmaker, mobile devices &#34;offer opportunities for filmmakers to reach audiences directly, with little to no intervention from middlemen. While the selling of a film on iTunes requires a filmmaker to go through one or maybe two aggre]]></media:description>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/07/google-app-inventor-for-android-means-your-next-film-or-video-project-can-have-an-app-no-coding-required-nofilmschool-224x168.jpg" />
			<media:keywords>android,apple,applications,apps,google,mobile,news</media:keywords>
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			<media:title type="html"><![CDATA[Google App Inventor]]></media:title>
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		<title>YouTube Launches Online Video Editing Tool</title>
		<link>http://nofilmschool.com/2010/06/youtube-launches-online-video-editing-tool/</link>
		<comments>http://nofilmschool.com/2010/06/youtube-launches-online-video-editing-tool/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 12:53:06 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=4576</guid>
		<description><![CDATA[This past week Google integrated video editing functionality into YouTube. While basic, the toolset brings much needed capabilities like trimming and clip combining to the world&#8217;s most popular video sharing site. It also allows users to swap out background music using AudioSwap.]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  src="http://nofilmschool.com/wp-content/uploads/2010/06/youtubevideo-editor-640-224x163.jpg" alt="" title="youtubevideo-editor-640" width="224" height="163" class="alignleft size-medium wp-image-4596 style-off" />This past week Google integrated <a href="http://www.youtube.com/editor">video editing</a> functionality into YouTube. While basic, the toolset brings much needed capabilities like trimming and clip combining to the world&#8217;s most popular video sharing site. It also allows users to swap out background music using <a href="http://www.youtube.com/audioswap_main">AudioSwap</a>. <a href="http://nofilmschool.com/2010/06/youtube-launches-online-video-editing-tool/#more-4576" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html"><![CDATA[youtubevideo-editor-640]]></media:title>
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		<title>YouTube and Guggenheim Get Together to Find Art in the Online Video Wasteland</title>
		<link>http://nofilmschool.com/2010/06/youtube-and-guggenheim-get-together-to-find-art-in-the-online-video-wasteland/</link>
		<comments>http://nofilmschool.com/2010/06/youtube-and-guggenheim-get-together-to-find-art-in-the-online-video-wasteland/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 19:30:29 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[youtubeplay]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=4443</guid>
		<description><![CDATA[Okay, &#8220;wasteland&#8221; is a bit harsh. But up until recently the most viewed YouTube video of all time was of little value, in my opinion (Lady Gaga&#8217;s crazy-terrific Bad Romance music video recently took the top spot). Perhaps with the domination of amateurish content in mind, YouTube and Guggenheim today launched YouTube Play, a much [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  src="http://nofilmschool.com/wp-content/uploads/2010/06/nfs3.jpg" alt="" title="YouTube Play" width="224" height="108" class="alignleft size-full wp-image-4447" />Okay, &#8220;wasteland&#8221; is a bit harsh. But up until recently the <a href="http://nofilmschool.com/2010/02/seen-what-were-up-against/">most viewed YouTube video of all time</a> was of little value, in my opinion (Lady Gaga&#8217;s crazy-terrific <a href="http://www.youtube.com/watch?v=qrO4YZeyl0I">Bad Romance</a> music video recently took the top spot). Perhaps with the domination of amateurish content in mind, <a href="http://youtube.com">YouTube</a> and <a href="http://www.guggenheim.org/">Guggenheim</a> today launched <a href="http://www.youtube.com/play">YouTube Play</a>, a much needed initiative to spotlight creative online videos. The event (which takes place every two years, thus their &#8220;biennial&#8221; tag) will be accepting entries until July 31; approximately 25 videos will be showcased at the Guggenheim museums in New York, Berlin, Bilbao, and Venice as a result. <a href="http://nofilmschool.com/2010/06/youtube-and-guggenheim-get-together-to-find-art-in-the-online-video-wasteland/#more-4443" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2010/06/youtube-and-guggenheim-get-together-to-find-art-in-the-online-video-wasteland/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://www.youtube-nocookie.com/v/Wa5NNtFt0TY" duration="38">
			<media:player url="http://www.youtube-nocookie.com/v/Wa5NNtFt0TY" />
			<media:title type="html"><![CDATA[YouTube and Guggenheim Get Together to Find Art in the Online Video Wasteland - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[Okay, &#34;wasteland&#34; is a bit harsh. But up until recently the most viewed YouTube video of all time was of little value, in my opinion (Lady Gaga&#039;s crazy-terrific Bad Romance music video recently took the top spot). Perhaps with the domination of amateurish content in mind, YouTube and Guggenheim toda]]></media:description>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/06/youtube-and-guggenheim-get-together-to-find-art-in-the-online-video-wasteland-nofilmschool-224x168.jpg" />
			<media:keywords>google,opportunities,youtube,youtubeplay,opportunities</media:keywords>
		</media:content>
		<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/06/nfs3-125x69.jpg" />
		<media:content url="http://nofilmschool.com/wp-content/uploads/2010/06/nfs3.jpg" medium="image">
			<media:title type="html"><![CDATA[YouTube Play]]></media:title>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/06/nfs3-125x69.jpg" />
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	</item>
		<item>
		<title>Apple to release $99 Apple TV to trump Google TV?</title>
		<link>http://nofilmschool.com/2010/05/apple-to-release-99-apple-tv-to-trump-google-tv/</link>
		<comments>http://nofilmschool.com/2010/05/apple-to-release-99-apple-tv-to-trump-google-tv/#comments</comments>
		<pubDate>Sun, 30 May 2010 16:00:30 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[appletv]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[googletv]]></category>
		<category><![CDATA[itunes]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=4000</guid>
		<description><![CDATA[Rumors are circulating that Apple will soon release a 1080p Apple TV running iPhone OS 4 for just $99. Though Apple was long at work on this upgrade before the announcement of Google TV, the two devices are similar in that they both run on mobile operating systems (Google TV will run on Android). More [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  src="http://nofilmschool.com/wp-content/uploads/2010/05/apple-tv-youtube-1-224x194.jpg" alt="" title="apple-tv-youtube-1" width="224" height="194" class="alignleft size-medium wp-image-4025 style-off" /><a href="http://www.engadget.com/2010/05/28/the-next-apple-tv-revealed-cloud-storage-and-iphone-os-on-tap/">Rumors are circulating</a> that Apple will soon release a 1080p Apple TV running iPhone OS 4 for just $99. Though Apple was long at work on this upgrade before the announcement of Google TV, the two devices are similar in that they both run on mobile operating systems (<a href="http://nofilmschool.com/2010/05/google-tv-is-what-independent-filmmakers-have-been-waiting-for/">Google TV will run on Android</a>). More important than the pricing or OS of the rumored Apple TV refresh, however, is what this could mean for Apple&#8217;s strategy of selling and distributing content. <a href="http://nofilmschool.com/2010/05/apple-to-release-99-apple-tv-to-trump-google-tv/#more-4000" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2010/05/apple-to-release-99-apple-tv-to-trump-google-tv/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/05/apple-tv-youtube-1-125x69.jpg" />
		<media:content url="http://nofilmschool.com/wp-content/uploads/2010/05/apple-tv-youtube-1.jpeg" medium="image">
			<media:title type="html"><![CDATA[apple-tv-youtube-1]]></media:title>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/05/apple-tv-youtube-1-125x69.jpg" />
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		<item>
		<title>YouTube integrates Google Moderator - good for collaborative filmmaking?</title>
		<link>http://nofilmschool.com/2010/05/youtube-integrates-google-moderator-good-for-collaborative-filmmaking/</link>
		<comments>http://nofilmschool.com/2010/05/youtube-integrates-google-moderator-good-for-collaborative-filmmaking/#comments</comments>
		<pubDate>Thu, 27 May 2010 17:44:35 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[moderator]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=3929</guid>
		<description><![CDATA[One of Google&#8217;s lesser-known products, Google Moderator, was integrated into YouTube today. The platform &#8212; which allows for crowdsourcing, polling, and other feedback &#8212; originally launched as a standalone product in 2008. Now that it&#8217;s part of YouTube, however, it seems like a good tool for filmmakers. Here&#8217;s Google with the lowdown:]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  src="http://nofilmschool.com/wp-content/uploads/2010/05/gmoderator-224x164.png" alt="" title="gmoderator" width="224" height="164" class="alignleft size-medium wp-image-3935 style-off" />One of Google&#8217;s lesser-known products, <a href="http://www.google.com/moderator/">Google Moderator</a>, was integrated into YouTube today. The platform &#8212; which allows for crowdsourcing, polling, and other feedback &#8212; originally launched as a standalone product in 2008. Now that it&#8217;s part of YouTube, however, it seems like a good tool for filmmakers. Here&#8217;s Google with the lowdown: <a href="http://nofilmschool.com/2010/05/youtube-integrates-google-moderator-good-for-collaborative-filmmaking/#more-3929" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2010/05/youtube-integrates-google-moderator-good-for-collaborative-filmmaking/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://www.youtube-nocookie.com/v/kWKXutaNT6s" duration="59">
			<media:player url="http://www.youtube-nocookie.com/v/kWKXutaNT6s" />
			<media:title type="html"><![CDATA[YouTube integrates Google Moderator - good for collaborative filmmaking? - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[One of Google&#039;s lesser-known products, Google Moderator, was integrated into YouTube today. The platform -- which allows for crowdsourcing, polling, and other feedback -- originally launched as a standalone product in 2008. Now that it&#039;s part of YouTube, however, it seems like a good tool for filmma]]></media:description>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/05/youtube-integrates-google-moderator-good-for-collaborative-filmmaking-nofilmschool-224x168.jpg" />
			<media:keywords>collaboration,crowdsourcing,feedback,google,moderator,youtube</media:keywords>
		</media:content>
		<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/05/gmoderator-125x69.png" />
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			<media:title type="html"><![CDATA[gmoderator]]></media:title>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/05/gmoderator-125x69.png" />
		</media:content>
	</item>
		<item>
		<title>What is Google’s take from the ads on this site (and all around the ‘net)?</title>
		<link>http://nofilmschool.com/2010/05/what-is-google%e2%80%99s-take-from-the-ads-on-this-site-and-all-around-the-%e2%80%98net/</link>
		<comments>http://nofilmschool.com/2010/05/what-is-google%e2%80%99s-take-from-the-ads-on-this-site-and-all-around-the-%e2%80%98net/#comments</comments>
		<pubDate>Tue, 25 May 2010 15:57:14 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[meta]]></category>
		<category><![CDATA[revenue]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=3714</guid>
		<description><![CDATA[To date, all of the ads on NoFilmSchool have been Google AdSense ads, which means that Google is filtering the keywords on my site &#8212; along with your browsing history, apparently &#8212; to serve ads that the big G thinks are most relevant to you (NoFilmSchool is no different than millions of other sites in [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  src="http://nofilmschool.com/wp-content/uploads/2010/05/Google-AdSense.gif" alt="" title="Google AdSense" width="209" height="40" class="alignleft size-full wp-image-3727 style-off" />To date, all of the ads on NoFilmSchool have been <a href="http://google.com/adsense">Google AdSense</a> ads, which means that Google is filtering the keywords on my site &#8212; along with <a href="http://www.ghacks.net/2009/03/15/protect-your-privacy-from-google-adsenses-new-behavioral-ads/">your browsing history</a>, apparently &#8212; to serve ads that the big G thinks are most relevant to you (NoFilmSchool is no different than millions of other sites in this regard). In the history of the universe Google has never shared how much of a cut they take for being the middleman between advertiser and publisher; today, that changed. <a href="http://nofilmschool.com/2010/05/what-is-google%e2%80%99s-take-from-the-ads-on-this-site-and-all-around-the-%e2%80%98net/#more-3714" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2010/05/what-is-google%e2%80%99s-take-from-the-ads-on-this-site-and-all-around-the-%e2%80%98net/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/05/Google-AdSense-125x40.gif" />
		<media:content url="http://nofilmschool.com/wp-content/uploads/2010/05/Google-AdSense.gif" medium="image">
			<media:title type="html"><![CDATA[Google AdSense]]></media:title>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/05/Google-AdSense-125x40.gif" />
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		<item>
		<title>Google TV is what independent filmmakers have been waiting for</title>
		<link>http://nofilmschool.com/2010/05/google-tv-is-what-independent-filmmakers-have-been-waiting-for/</link>
		<comments>http://nofilmschool.com/2010/05/google-tv-is-what-independent-filmmakers-have-been-waiting-for/#comments</comments>
		<pubDate>Thu, 20 May 2010 19:30:11 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[distribution]]></category>
		<category><![CDATA[Featured Content]]></category>
		<category><![CDATA[gear]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[appletv]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[googletv]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=3599</guid>
		<description><![CDATA[Google just announced Google TV, a device/spec that obliterates the line between &#8220;TV&#8221; and &#8220;computer.&#8221; Suddenly it&#8217;s going to be a lot easier to get content from around the web onto your TV &#8212; because your TV has full access to the web. Sure, some TVs and devices support limited web functionality today, but with [...]]]></description>
				<content:encoded><![CDATA[<p><img style=' display: block; margin-right: auto; margin-left: auto;'  src="http://nofilmschool.com/wp-content/uploads/2010/05/Logitech-Box_with_3TVs1.jpg" alt="" title="Logitech-Box_with_3TVs" width="616" height="279" class="aligncenter size-full wp-image-3896 style-off" /></p>
<p>Google just announced <a href="http://www.google.com/tv/">Google TV</a>, a device/spec that obliterates the line between &#8220;TV&#8221; and &#8220;computer.&#8221; Suddenly it&#8217;s going to be a lot easier to get content from around the web onto your TV &#8212; because your TV has <em>full</em> access to the web. Sure, some TVs and devices support limited web functionality today, but with Google TV it will no longer be a matter of which widgets your set-top box or Blu-ray player supports, because Google TV is a full operating system (powered by <a href="http://www.android.com/">Android</a>) that can access any website (including Flash-based content) and run applications (from day one, you&#8217;ll be able to run Android apps like <a href="http://pandora.com">Pandora</a>). While I think there will be problems with how the OS <em>organizes</em> this wealth of content, the fact is that Google TV is going to make it a lot easier to get independently-produced content onto the big (home) screen. Video and analysis after the jump: <a href="http://nofilmschool.com/2010/05/google-tv-is-what-independent-filmmakers-have-been-waiting-for/#more-3599" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2010/05/google-tv-is-what-independent-filmmakers-have-been-waiting-for/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
	
		<media:content url="http://www.youtube-nocookie.com/v/diTpeYoqAhc" duration="125">
			<media:player url="http://www.youtube-nocookie.com/v/diTpeYoqAhc" />
			<media:title type="html"><![CDATA[Google TV is what independent filmmakers have been waiting for - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[ Google just announced Google TV, a device/spec that obliterates the line between &#34;TV&#34; and &#34;computer.&#34; Suddenly it&#039;s going to be a lot easier to get content from around the web onto your TV -- because your TV has full access to the web. Sure, some TVs and devices support limited web functionality to]]></media:description>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/05/google-tv-is-what-independent-filmmakers-have-been-waiting-for-nofilmschool-224x168.jpg" />
			<media:keywords>appletv,distribution,google,googletv,Featured Content,gear,news,tech</media:keywords>
		</media:content>
		<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/05/Logitech-Box_with_3TVs1-125x69.jpg" />
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			<media:title type="html"><![CDATA[Logitech-Box_with_3TVs]]></media:title>
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		<item>
		<title>Apple is getting a bit dickish</title>
		<link>http://nofilmschool.com/2010/04/apple-is-getting-a-bit-dickish/</link>
		<comments>http://nofilmschool.com/2010/04/apple-is-getting-a-bit-dickish/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 16:00:00 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[applications]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mac]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=2415</guid>
		<description><![CDATA[Whither the future of the Mac as a superior creative platform?]]></description>
				<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  src="http://nofilmschool.com/wp-content/uploads/2010/04/appledick.jpg" alt="" title="appledick" width="284" height="136" class="alignleft size-full wp-image-2589" />First off, the expected news from <a href="http://www.nabshow.com/2010/default.asp">NAB</a>: Adobe has <a href="http://www.appleinsider.com/articles/10/04/12/adobe_introduces_creative_suite_5_0.html">announced</a> the latest version of their creative suite, <a href="http://www.jdoqocy.com/click-3878565-10469517" target="_top">CS5</a><img class="style-off" src="http://www.lduhtrp.net/image-3878565-10469517" border="0" alt="" width="1" height="1" />. It&#8217;s 15 applications in all, so I won&#8217;t go into all the different new features. But if you&#8217;re planning on buying or upgrading your CS5 applications or suite, Adobe&#8217;s running a promotion right now where you can <a href="http://www.jdoqocy.com/click-3878565-10771420" target="_top">preorder CS5 before April 29 to get free shipping</a><img class="style-off" src="http://www.ftjcfx.com/image-3878565-10771420" border="0" alt="" width="1" height="1" />.</p>
<p>Some unexpected Adobe-related news came from Apple, just days prior to Adobe&#8217;s CS5 launch. I&#8217;ve <a href="http://nofilmschool.com/2010/04/one-app-five-screens/">written</a> <a href="http://www.freshdv.com/2010/01/7-ways-the-apple-ipad-will-affect-filmmakers-and-creatives.html">multiple times</a> about Adobe Flash&#8217;s ability to export one application to several platforms, and how it could potentially allow indie productions to be able to produce cross-platform apps on the cheap. But then <a href="http://techcrunch.com/2010/04/08/adobe-flash-apple-sdk/">Apple gave Adobe the finger</a>, inserting new language into its latest iPhone SDK potentially banning non-native applications from the iEcosystem; <a href="http://techcrunch.com/2010/04/09/adobe-go-screw-yourself-apple-2/">Adobe fired back</a> by demonizing Apple, going so far as to say, &#8220;Go screw yourself Apple.&#8221; Short of both sides sending their programmers into an all-out, Braveheart-style battle to the death, no one knows how this is going to shake out &#8212; but the corporate battle does have potential consequences for independent creatives.</p>
]]></content:encoded>
			<wfw:commentRss>http://nofilmschool.com/2010/04/apple-is-getting-a-bit-dickish/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
	
		<media:content url="http://www.youtube-nocookie.com/v/xso6CGdsl2c" duration="191">
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			<media:title type="html"><![CDATA[Apple is getting a bit dickish - nofilmschool]]></media:title>
			<media:description type="html"><![CDATA[First off, the expected news from NAB: Adobe has announced the latest version of their creative suite, CS5. It&#039;s 15 applications in all, so I won&#039;t go into all the different new features. But if you&#039;re planning on buying or upgrading your CS5 applications or suite, Adobe&#039;s running a promotion right ]]></media:description>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/04/apple-is-getting-a-bit-dickish-nofilmschool-224x168.jpg" />
			<media:keywords>adobe,apple,flash,google,mac,tech</media:keywords>
		</media:content>
		<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/04/appledick-125x69.jpg" />
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			<media:title type="html"><![CDATA[appledick]]></media:title>
			<media:thumbnail url="http://nofilmschool.com/wp-content/uploads/2010/04/appledick-125x69.jpg" />
		</media:content>
		<media:content url="http://www.lduhtrp.net/image-3878565-10469517" medium="image" />
		<media:content url="http://www.ftjcfx.com/image-3878565-10771420" medium="image" />
	</item>
		<item>
		<title>The Google Phone will be free</title>
		<link>http://nofilmschool.com/2009/11/the-google-phone-will-be-free/</link>
		<comments>http://nofilmschool.com/2009/11/the-google-phone-will-be-free/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 06:22:33 +0000</pubDate>
		<dc:creator>Ryan Koo</dc:creator>
				<category><![CDATA[consumerism]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[voip]]></category>

		<guid isPermaLink="false">http://nofilmschool.com/?p=947</guid>
		<description><![CDATA[UPDATE: It seems I was wrong, but not before others picked up on this idea. As it turns out, the Google Nexus One isn&#8217;t nearly as disruptive as a VOIP-driven, ad-supported device could be. I still maintain that the below is possible, and hopefully we&#8217;ll see it one day soon. This isn&#8217;t specific to film, [...]]]></description>
				<content:encoded><![CDATA[<p><em><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-medium wp-image-1117" title="google-phone-concept" src="http://nofilmschool.com/wp-content/uploads/2009/11/google-phone-concept-284x183.jpg" alt="" width="284" height="183" />UPDATE: It seems I was wrong, but not before <a href="http://gizmodo.com/5428277/the-economics-of-a-free-google-phone">others picked up on this idea</a>. As it turns out, the <a href="http://www.google.com/phone">Google Nexus One</a> isn&#8217;t nearly as disruptive as a VOIP-driven, ad-supported device could be. I still maintain that the below is possible, and hopefully we&#8217;ll see it one day soon.</em></p>
<p>This isn&#8217;t specific to film, but considering mobile devices today are much more than just phones &#8212; they&#8217;re connected computers that serve as our digital, personal assistants &#8212; this has bearing on how all of us will be interacting with each other (and content) in the future. So I thought I&#8217;d throw around some unqualified and totally speculative speculation about What&#8217;s Next when it comes to mobile platforms. <a href="http://nofilmschool.com/2009/11/the-google-phone-will-be-free/#more-947" class="more-link">(more&#8230;)</a></p>
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			<media:title type="html"><![CDATA[google-phone-concept]]></media:title>
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