nofilmschool » imac

Speaking of Apple's Prices... Why Are They So Damn High?

Dave Kendricken — Wed, 16 Jan 2013 07:54:26 +0000

More than anything, users appreciate the undeniable consistency (and therefore, customer confidence) that comes with any Apple machine or app. This applies to both consumers and professionals, though some of the latter may hesitate in days to come. Of course, achieving this consistency can be a double-edged sword — the very measures that guarantee the quality you’ve come to know and respect of Apple computing are the same tendencies that see them labeled as “notoriously controlling.” This too goes for the staunchly unwavering prices of Apple products across the marketplace — that double-edged sword extends all the way out to how such pricing is so firmly set. And, in terms of sword metaphors, this is more often the kind that cuts a hole in your pocket than the kind that “slashes prices.” (more…)

Still Waiting on a New Mac Pro? 2012 iMac Beats Mac Pro in DaVinci Resolve and Premiere

Dave Kendricken — Sun, 06 Jan 2013 22:43:57 +0000

Oh where, oh where is Apple’s “Pro” line of products going? Okay, I admit the words don’t work as well with the song as the actual lyrics, but it’s still a fair enough question to ask. There’s speculation that Apple is slowly but surely consolidating its professional products line with its consumer one — in terms of both software and hardware — but whatever the reason for the delay, the fact is that the Mac Pro has been ‘on hiatus’ for two years at this point. If you’re a Mac User looking to upgrade, what are you to do in the mean time? You’ve got a few options. Bare Feats has recently performed a number of benchmark tests on the new 27″ 3.4GHz Core i7 iMac, with some impressive results. (more…)

$250 Matrox DS1 is Your New (or First, At Least) Apple Thunderbolt to Multi-Peripheral Hub

Dave Kendricken — Tue, 18 Dec 2012 18:00:45 +0000

Apple is steadily abandoning its own FireWire standard, continuously simplifying the ports on its machines, and pushing for the growing acceptance of FireWire’s successor — the Thunderbolt protocol. Given all this, Mac users find themselves in a bizarre transitional phase. It may be frustrating, because while Apple surges forward, peripherals’ acceptance of Thunderbolt has been lackluster at best. Much to the relief of perennial Mac users finding themselves unable to blend their legacy gear with, say, their fresh iMac or MacBook Pro, Matrox has finally released it’s DS1 Thunderbolt docking station — the first solution of its kind — which looks to seamlessly marry almost everything you could want between the old and the new. (more…)

What's Coming in the Next Mac Pro? Predicting Apple's 'Pro' Future

Guest Author — Fri, 26 Oct 2012 19:07:27 +0000

It’s no secret that Apple has neglected to update the Mac Pro line in any significant way since 2010. In fact, both the iMac and the Macbook Pro have gotten a few major revisions just in that time span, and many have turned to building Hackintoshes to satisfy the growing need for professional equipment (and to save a few bucks). We’re getting word from CEO Tim Cook that one should be coming in 2013, but the details have been vague. A Facebook page was started by Lou Borella, a freelance editor/animator, to bring together professionals looking for Apple to address this growing issue. Now that the new Apple philosophy is becoming more clear, Lou has addressed the state of Apple and the Mac Pro line, and what he thinks will be coming in the next version.

This is a guest post from Lou Borella. (more…)

Apple Introduces New iMacs and 13 Inch Macbook Pro with Retina Display 'For the Pro in All of Us'

Joe Marine — Tue, 23 Oct 2012 21:57:38 +0000

Apple announced a new and faster iPad today (less than eight months after the new Retina iPad), along with an entirely new product line, the iPad mini. For most filmmakers though, that’s an appetizer to the main course — which happens to be brand new computers, including a new Mac mini, a 13″ Macbook Pro with a Retina display, and new (incredibly thin — pictured left) 21″ and 27″ iMacs. We didn’t get a Retina iMac like many were hoping for (or a new Mac Pro for that matter), but the fact that they squeezed an entire computer inside such a thin housing is a remarkable feat. Click through for the rest of the details. (more…)

The Real Update to the Mac Pro May Be Coming from Apple After All, but When?

Joe Marine — Tue, 12 Jun 2012 20:45:38 +0000

So if you were one of the many professionals (or enthusiasts) that were disappointed by the almost non-existent Mac Pro update, and a little jealous of the attention that the Macbook Pro received, there may be some hope after all. This should be taken with a grain of salt, but it seems that people are getting emails from a certain Mr. Cook who just happens to be the CEO of Apple. In these emails, Tim Cook describes Apple’s philosophy and its dedication to professional users — not relying on sales to dictate where particular product lines are headed (though that seems slightly hard to believe). There was also a New York Times article from David Pogue and a Forbes article confirming those same words, that new iMacs and Mac Pros are coming. The only real question is when? (more…)

Waiting for a New Mac Pro? A Growing Petition Seeks Answers from Apple Regarding an Update

Joe Marine — Mon, 28 May 2012 13:56:49 +0000

It’s no secret that Apple has been moving into the consumer space for the past five years, with the introduction of the iPhone and iPad, and the long wait between versions of Final Cut Studio, with the most recent version, Final Cut Pro X, resembling their consumer editing application iMovie. Whether FCPX has professional features is another matter entirely, but there’s no denying that they’ve abandoned most of the professional suite and are sticking to lower-priced applications sold through the App Store. While it seems Apple is banking on higher resolutions to sell more iPads and iPhones, they’ve ignored many professionals that have made Apple the brand they are today. Rumor has it that the Mac Pro line may be finished, but a working professional has created a Facebook page seeking answers. (more…)

Thunderbolt Arrives on the Desktop: New Apple iMacs Now Available

Ryan Koo — Tue, 03 May 2011 20:44:36 +0000

Apple today released four new iMacs with the usual slew of processor/graphics upgrades, including new Intel Sandy Bridge quad-core processors, AMD Radeon HD graphics processors, FaceTime HD camera, and a new port around back (two of them, in fact) that should be a boon for video editors: Thunderbolt. Marking the first time Thunderbolt ports are available on a desktop computer, the new 10Gbps standard is up to 12 times faster than Firewire 800, making for faster video transfers from compatible devices. The new iMacs start at $1199 and claim to be up to 70% faster than the previous generation. (more…)