10

Is the Kiefer Sutherland-starring 'The Confession' a Turning Point for Web Series?

05.27.11 @ 4:14PM Tags : hulu, kiefersutherland, theconfession, webseries, webvideo

Much is being made of The Confession, an original web series starring Kiefer Sutherland that just concluded on Hulu after premiering in March. The hype isn’t limited to the show itself, instead centering on reports that it has already turned a profit through Hulu’s free ad-driven model. There are plenty of additional revenue streams available for the show, and so the question on everyone’s mind is: does this mean original web series are a viable business model now? Because back when Zack Lieberman and I won the Webby for The West Side, that was not the case. Every studio we met with felt that the online revenue streams were not mature enough to support a decently-budgeted web series, with or without recognizable stars. Is The Confession a “watershed moment?” More »