» Posts Tagged ‘kony’

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This Film Was Not Made For You03_IMG_9044

While many of us chase our own tails pursuing a career in filmmaking for own our immediate benefit, others are focussing on harnessing media to stop wars. They Came at Night is a film that was not made for you; it was made to be screened locally in central Africa to encourage communities to peacefully accept defectors from the Lord’s Resistance Army, led by Joseph Kony. Click through to watch the film and to hear from project creator Lindsay Branham and co-director Alex Mallis as they talk about shooting the narrative film with local non-actors. More »

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Why do videos go viral?  The success of the Kony 2012 documentary has a lot of filmmakers and activists pondering this very question.  Racking over 50 million views on YouTube since Monday (and over 14 million views on Vimeo) the documentary is the quintessential example of a viral phenomenon.  Now, beyond the accuracy of the documentary, or controversies swirling about it, it’s interesting to consider just how and why this video went viral.  In a recent TED talk called ‘Why Videos Go Viral’, YouTube’s trends manager, Kevin Allocca, boiled the answer down to three interacting factors — factors we can see at play in the ‘Kony 2012′ phenomenon: More »