» Posts Tagged ‘m43’

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Panasonic-GH4-4K-Front-No-Lens-616x407Last month, Panasonic gave us the news that we had all been hoping for, a 4K successor to the widely loved GH3, a brand new camera that is appropriately named the GH4, as well as a nifty interface unit that provides many of the features that serious filmmakers need. At the time, we knew the basic specs of the camera and that the body would come in at less than $2,000. However, the final retail price of both the camera and the interface were still largely unknown. Until now, that is. So, without any further ado, I am pleased to announce that a brand new GH4 body will cost you — More »

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In the whirlwind of hyperactive change that is Moore’s Law, branding can be a prime anchor point. Brand identity fights the tendency toward ‘the new’ with powerful invocations of the past: nostalgia, reliability, simplicity, and the association of that brand name with the creation of very dear memories. Granted, nostalgia alone can’t save anyone from bankruptcy — but it’s a start. Polaroid, Technicolor, and Kodak are prime examples of this interplay, and each is adapting in its own ways — though there’s some overlap. Not one, but two of these traditionally film-based companies are even releasing digital cameras. In whatever the way, each of the three is working toward the preservation of its own historic brand name — which do you think will pull through? More »

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Just a few short months ago, it was announced that the Blackmagic Cinema Camera would be receiving a Micro 4/3 lens mount option alternative to its original Canon EF mount. Granted, for those of us still waiting on the BMCC to ship, a few short months is no stretch of time to merely shrug off — particularly when the mount announced was to be a “passive” or “dumb” one, meaning electronic control would not be supported for smart MFT lenses. There’s been speculation that this would change — and given Blackmagic’s recent addition to the consortium of companies aligned with the official Micro 4/3 standard, this speculation seems less outlandish than ever. More »