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VOD is Still Just a Baby: Magnolia Pictures Owner Todd Wagner on the Future of Distribution

09.20.11 @ 9:17AM Tags : distribution, magnolia, vod

There’s a nice article at Deadline about Todd Wagner, who cofounded Magnolia Pictures with Mark Cuban (also pictured). Wagner, who says Magnolia is not for sale (despite testing the waters earlier this year), shared some numbers regarding Magnolia’s films and their success on VOD. Not to get ahead of myself, but when you’re spending every waking moment thinking about your film, you also tend to think about distribution in a theoretical way. Man-child would be a great day-and-date VOD candidate, and not just in the cable TV world but also in the Amazon, iTunes rental, Dynamo player kind of world. Here’s Wagner on VOD for independent films — which in Magnolia’s case oftentimes brought in several times more than did theatrical — and how it’s just getting started: More »