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ManvsMachine Create Logic-Defying Spots for the 4seven Channel

11.16.12 @ 2:25PM Tags : advertising, ManvsMachine, short, watch

Due to their diminutive length the humble ident often gets overlooked for praise or comment outside of design circles — when was the last time you heard people gathered round the water cooler discussing the relative merits or (lack of) of last night’s channel idents? That being as it may, we all watch hundreds of these micro branding films every year and consciously or not, they act as a mental aperitif for the content that follows, setting our expectations for better or worse. That’s a lot to handle in a few seconds and the challenge design and motion studio ManvsMachine were faced with when 4creative commissioned them to create an on and off air package for Channel 4′s catchup service 4seven. First up, here’s the on-screen GFX solution ManvsMachine came up with: More »