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The problem with "number of views"

11.3.09 @ 10:46AM Tags : ads, metrics, views

When an online video series claims a hundred million views, but absolutely no one you know has ever even heard of it, something might be off. When an online video claims to have a hundred thousand views and it only has two comments, something might be off. In general, online viewership metrics aren’t standardized, and one of the reasons web video advertising hasn’t taken off is because advertisers don’t know how valuable a “view” really is. More »

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Internet video gets eyeballs, not dollars

07.27.09 @ 6:12PM Tags : metrics, stats, views, webseries

UK-based author Russell Evans has a book on web filmmaking coming out in April of next year from Focal Press. I answered via email as best I could his questions about The West Side, and while doing so realized this neglected blog is long overdue for some updates. Why not kill two birds with one keyboard? These excerpts will have to suffice until I step away from the screenplay I’m toiling on (priorities, priorities) to write a proper, hopefully meaningful, update. More »