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Will Post Houses and DITs Be Extinct by 2017?

01.2.13 @ 7:41AM Tags : canon, di, digital, digitalintermediate, dit, house, lightiron, lilypad, michaelcioni, nikon, outpost, post, postproduction, production, raw, red, sony

The media management and quality control handled by the digital imaging technician and post house is nearly universally vital in modern filmmaking, where each digital camera brings its own varying formats, workflows, and quirks. This need for DITs and post houses, however, may evaporate just as quickly as it has arisen — at least according to the predictions of Michael Cioni. As the CEO of post house Light Iron, he has helped pioneer RED workflows at the highest level of filmmaking, so his word is not to be taken lightly — particularly since he’s predicting the end of what his and any other post house does as we know it by 2017. Furthermore, what cameras (and therefore camera teams) will have to take care of themselves is staggering, especially taking a look at the duties fulfilled by today’s high-end DIT carts — including those assembled by Light Iron itself. More »