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Photographer Scott Bourne Shows You How to Build Your Audience with Twitter

11.23.12 @ 3:33PM Tags : audience, marketing, promotion, richardharrington, selfpromotion, socialmedia, twitter

Being an independent filmmaker usually requires one to wear a lot of different hats — not only during the production process — but also in the arenas of promotion and marketing. It’s hard work to build your audience from the ground up, and NoFilmSchool has covered this topic in multiple posts that will hopefully make this process somewhat easier and more understandable. But while we have explored audience building on YouTube quite a bit, we haven’t really gone into using social networking sites as much. However, in his recent webinar Richard Harrington talked to Scott Bourne — one of the most followed photographers on Twitter and Editor of PhotoFocus.com — about the best methods to use for audience building on Twitter. More »

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Aurasma: A Great Self-Promotion Tool and a Way to Get Your Film into Augmented Reality

07.26.12 @ 5:15PM Tags : alteredreality, android, app, indiefilm, ipad, iphone, promotion, selfpromotion, webvideo

Augmented Reality has been slowly making its way into our lives, mostly in the form of demo videos, games, and Google’s forthcoming Glass project. But Aurasma is a cool little app that puts the tools to create AR content into the hands of everyone, and has implications that could put an interesting twist in filmmaking for the web: More »

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Five Ways Filmmakers Can Use Pinterest

03.22.12 @ 10:52PM Tags : lanceweiler, networking, pinterest, promotion, selfpromotion, socialmedia, tedhope, transmedia

It’s more likely than not that you’ve heard of Pinterest — the fast growing social media network that lets folks create an online scrapbook of images they can share or re-share with others.  Being such a visual medium, it’s no surprise many filmmakers are exploring ways in which they can put this new social media tool to use.  With that in mind, here are 5 ways filmmakers can use Pinterest to their advantage: More »

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Tips for Building Buzz for a Web Series

07.18.10 @ 3:09PM Tags : promotion, webseries

If short films should be replaced by web series as the indie filmmaker’s go-to calling card, what replaces a film festival’s aggregated audience for promoting said calling card? Tubefilter, one of the top web sites focused entirely on web series, recently posted an articled titled How to Build Buzz For a Web Series. I could probably write a much longer post on the same topic, simply by pointing out all of the things we didn’t do on The West Side (such as making videos embeddable and posting them to sites like Vimeo, YouTube, and blip.tv). But for now, here are some tips from Tubefilter for building an online audience, including this passage on hitting the message boards: More »