» Posts Tagged ‘R.O.I.’

Description image

DollarRecently Catherine Rampell of the New York Times published a chart that should make documentary and horror producers smile. Horror has long been known as a cash cow for Hollywood, but documentary is rarely mentioned when it comes to return on investment. Rampell found that in her sample of films released in the past decade, documentary box office returns far outweighed other genres when expressed as a percentage of production budget. Sound surprising? Misleading, perhaps? Hit the jump to take a closer look at the numbers. More »