» Posts Tagged ‘records’

Description image

A few weeks ago I first saw a web ad that ran something close to, “Know who probably buys clothes? People who watch fashion videos… YouTube Ads work.” It struck me as fairly profound, though obvious at the same time, because it rings pretty true. Of course, how true it rings is contingent on people actually watching videos to see those ads — something that’s simply not happening (at least as much as it appears) when views are artificially generated. We’ve covered view inflation and cheating YouTube before — but now, YouTube has accused two of the largest record companies in the world of ‘click fraud,’ and has ‘confiscated’ an unprecedented two billion views as a result. Talk about your parent catching you “clicking yourself” under their roof, huh? More »