» Posts Tagged ‘reelhouse’

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Our festival run is almost complete and we’re preparing for our imminent online launch. Direct distribution is a moving target, and we’re constantly shifting our release strategy and making adaptations we feel are necessary. Our latest adaptation is going to be making the film available on more than one platform when we release. For this post I’ve also put together the first of three videos from hours of interview footage on the cast & crew’s experience of making Menthol. Click through to keep following along and to watch the video. More »

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Menthol at 18th Sofia International Film Fest

The process of releasing and distributing my first film has been a challenge, and as we enter the last month or so of pre-release work I will be sharing more a long the way. In the previous two posts in this series I talked about cutting a trailer and shared philosophical ramblings after our world premiere. In this post, I’m gonna talk about our international premiere experience, putting on our own screenings and preparing for the next steps before release. Hit the jump to read more. More »

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Menthol World Premiere at SBIFF

In Part 1 of this series, I talked about the decisions in creating the seminal piece of marketing (the trailer) for my first narrative feature Menthol. We just had our world premiere last month at the 29th Santa Barbara International Film Fest and, being my first festival experience from the filmmaker’s side, I wanted to share a little bit about the experience and what it’s got me thinking about — the philosophical, the social, and the pragmatic. More »

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Menthol Trailer Festival Laurels

In this series of posts, I’m going to test, prod, and explore the process of releasing my first feature film almost entirely online, with no money or nepotism. As some of you know, I’ve been regularly writing about distribution on No Film School in recent months with the intention of one day putting what I’ve learned to use. That day has come with the imminent release of my narrative feature Menthol – and what better place than here to have the discussion as the process evolves? Read on for Part 1, in which I discuss decisions in cutting and releasing the all-important trailer. More »

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Reelhouse and Warner Bros

It’s been a good year for Reelhouse as the direct-to-consumer platform continues to find ways to incentivize audiences to click play. Reelhouse announced a partnership with Sundance earlier this year and now it adds select Warner Bros titles to its repertoire. However, this is not a move away from their independent focus, but an attempt to connect some of the virtues of the independent marketing sphere to the studio world. Read on to catch up with Reelhouse CEO Bill Mainguy to talk about their new initiative. More »

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self distribution direct options Whatever you choose to call it: self distribution, direct distribution, or as some prefer “alternative-distribution” — the tools are out there for filmmakers to publish their work and get paid for it. It’s not a fast track to success and will likely require the full breadth of your attention to make it work, but it is quickly becoming the most viable way for filmmakers to carve out a market for themselves in this industry. Read on to get a roundup of some of the big players, a simple breakdown of what each of them offer and my first impressions. More »

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Each new day that passes it seems the world of distribution for filmmakers is being turned on its head. With so many new content destinations popping up all the time, it’s hard to know what’s what. Reelhouse is a company who seems to be breaking through the mold, as a recent partnership with Sundance would suggest. Reelhouse is planning a big launch on April 22nd — read on for our interview with Bill Mainguy, CEO and Founder of Reelhouse and get to know the platform: More »