» Posts Tagged ‘sales’

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My favorite magazine about independent film is, well, “the magazine of independent film:” Filmmaker Magazine. The quarterly mag, which always includes film festival reports, invaluable interviews with directors, and several must-read columns, is now only $10 a year. If you live in the digital realm, it’s only $6. Six dollars! It goes without saying, but this makes a great (and cheap) Christmakwanzakah gift for any filmmaker friends. More »

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Is your film playing at a film festival? Are you selling DVDs or T-shirts? What if you’re a photographer selling prints out of your home? Maybe you’re a street artist doing sketches of tourists, or an artist selling paintings or sculptures at a street fair. Hell, you could be mowing lawns for money. Now imagine you had a miniature cash register that takes credit cards, accept signatures, and send receipts automatically, all using the mobile device you’re already carrying in your pocket. For filmmakers and other independent creatives, Square is a big deal. More »

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For a musician to earn a meager living (defined here as a minimum wage of $1,160 a month), how many self-pressed CDs do they have to sell out of the back of a truck every month? If they have a record deal and their music is listed on a subscription service like Rhapsody (a former employer of mine), how many streams do they have to generate to take home the same amount? David McCandless, author of the book The Visual Miscellaneum: A Colorful Guide to the World’s Most Consequential Trivia, has published detailed statistics for musicians (included below). What if we had these same numbers for filmmakers? More »

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A lot of people are talking about Facebook and the social network’s usurpation of our formerly private data. Facebook’s personalization is now opt-out instead of opt-in, and this has irked many. Some of the ways this change affects us are subtle — you “like” something instead of becoming a “fan,” and now your friends’ Facebook pages are littered with more “so-and-so likes” posts — but what the Like button is really about, I think, is e-commerce. More »