» Posts Tagged ‘socialmedia’

Description image

Gary VaynerchukWhat is at the core of filmmaking? It’s the same thing that made us want to pick up a camera in the first place. Storytelling. But, as things tend to do, the landscape of media consumption has evolved to match our changing needs and desires. Platforms like Twitter, YouTube, and Netflix have sprung up to accommodate this change, but have the ways we tell stories followed suit? Gary Vaynerchuck doesn’t seem to think so. In this 99U talk, the best-selling author and founder of VaynerMedia describes how to be better storytellers in today’s “A.D.D. Culture.” More »

Description image

Like Me

If you’re looking to tell people about your film and get some buzz going, social media is probably your best bet, seeing how Twitter, Facebook, Instagram, and so many other platforms have helped filmmakers not only find their film’s audience, but get their films made. Filmmaker Robert Mockler shares how he used social media to do just that for his film Like Me, which is currently in the running for Indiewire’s Project of the Year.

This is a guest post by Robert Mockler. More »

Description image

Emmanuel LubezkiFollowing celebrities on Instagram is nothing new. I’m sure you or someone you know religiously (and/or secretly) checks out Rihanna’s, Kim Kardashian’s, or even the Biebs’ posts, but if you’re like me and you haven’t quite jumped on the “Instagram as social media” train, you may want to make an exception. Six-time Oscar-nominated cinematographer Emmanuel “Chivo” Lubezki, one of the greatest DPs of our time, not only uses his exceptional eye for moving images, but for stills that he posts quietly on Instagram. More »

Description image

codependentYesterday IFP Film Week brought together aesthetic experts to discuss key digital art and how it should differ from the physical art representing a film. Sundance’s Director of Digital Initiatives Joseph Beyer, Director of American Astronaut Cory McAbee, Zak Soreff of Sawyer StudiosRyan Werner, and Director of The Foxy Merkins Madeleine Olnek  traded personal stories and industry secrets in front of a packed audience. For their stories, you’re going to have to wait for the IFP video to get released. For their best advice, read on. More »

Description image

Strategies for Video Marketin Buzz IFP Film Week1IFP Film Week delivered the lowdown on building audience buzz with online video from CEO/Founder of BOND Strategy & Influence Marc Schiller,Creative Director of Film & Video at Vimeo Jeremy Boxer, and some guy named Ryan Koo. I guarantee you haven’t heard all of these tips before (and if you have, I’ll hire you to be my Social Media Manager.)  So, it’s a win-win. Read on for some great marketing advice  that may help you to garner attention for your project. More »

Description image

Coffee Town PosterOpportunities for indie filmmakers to get their work out through non-traditional channels are amassing more and more every day. VOD platforms are especially growing more popular, with films like Some Girl(s) being released on Vimeo On Demand day-and-date with its theatrical released. CollegeHumor, popular for its comedic shorts and articles, has become the latest in a number of feature films to opt for the VOD option. Today they release their first ever feature film, Coffee Town, direct-to-digital. To find out where you can watch it, hit the jump. More »

Description image

Ryan Gosling Wont Eat His CerealVine, the Twitter-owned iOS app that lets you take, upload, and now embed 6 seconds of video, has been making the rounds since it was released back in January of this year. Tribeca held a contest for filmmakers to make movies with Vine, but similar to Twitter itself when it began, we haven’t quite figured out its true purpose. That is, until now. Ryan McHenry, who directed a BAFTA-winning short film called Zombie Musical, has created something of true genius with the app. Behold, Ryan Gosling Won’t Eat Cereal, the very reason Vine, and possibly the internet, was created: More »

Description image

Edward Burns, director of Nice Guy Johnny, Newlyweds, and most recently The Fitzgerald Family Christmas, is utilizing social media not only to get in touch with his fan base about all sorts of topics related to filmmaking, but also get his films out to his audience without spending money on advertisement. He’s even trying to get input from his Twitter followers on his upcoming film project. Recently he sat down with Sheri Candler to talk about making and distributing films for little money outside of the studio system, and we’ve got the second part of that interview below: More »

Description image

Twitter is “the internet’s SMS.” Instagram is the Twitter of pictures. Some app somewhere is prophesied to be “the Instagram of Video.” I’ve used epic words for social media’s ‘cinemaminigram’ before, because it’s apparently that big of a deal — or it may just be YouTube. Then again, if Instagram is Twitter for photos, but Facebook nabbed Instagram — all while ‘Instagram for Video’ is still out there — what’s a Twitter to do? The next best thing, or better: Twitter has just dropped Vine for iOS. It’s a lot like Instagram, but for 6 second looping videos. Given that Twitter already is, well, the Instagram of words, this app could be the ‘IoV.’ Is this saga at the beginning of its end? More »

Description image

I wasn’t really expecting to have to refer to the theoretical ‘Instagram of Video’ for another while — major choices for mobile users are already in place and ‘in the running’ for such a title, and it could be a while before everyone in the discussion unanimously declares one app the victor (if ever). The Verge (seemingly in a nod to comments) acknowledged YouTube as the elephant in the room for these apps, because even on iOS where the YouTube app is read-only (well, watch-only — no uploads), the service is the megalith for easily-socialized video. A complete YouTube experience is already native on Android (again, YouTube is Google is Android), perhaps to the chagrin of recent Android-joiner Viddy. A new development may totally shift the dynamics of this interplay, however: Google just yesterday released YouTube Capture for iOS. More »

Description image

Where is the supposed ‘Instagram of Video?’ Is it even possible for a motion-based media/social service to be as lightweight, sharable, and just plain easy as Instagram makes stills? The jury is still out, the verdict on which of the contenders will stick — if any at all — is still to be determined. We covered a bit on some of the startups stepping into the ring already, and since then, some other relevant material has surfaced. In one corner, heavyweight Viddy (one of the favorite bets) has just released an Android version of its service for many smartphones, while in the other, small independent startup Lumify wants to make “filmmaking for everyone” and attempts to answer “Why our mobile videos suck.” More »

Description image

There’s a big difference between what me might call traditional filmmaking and what Ray William Johnson does. Ray has over 2 billion total views and is the most subscribed-to YouTuber ever, but his work is definitely achieving its goals in a different way than some of the pieces we champion here at NoFilmSchool — especially when you consider its rapid-fire pace. In what ways does (or should) the micro-attention span of audiences drive and shape films that make berth on the web? Filmmaker Magazine has recently posted on the subject, with some interesting commentary and findings. More »

Description image

Being an independent filmmaker usually requires one to wear a lot of different hats — not only during the production process — but also in the arenas of promotion and marketing. It’s hard work to build your audience from the ground up, and NoFilmSchool has covered this topic in multiple posts that will hopefully make this process somewhat easier and more understandable. But while we have explored audience building on YouTube quite a bit, we haven’t really gone into using social networking sites as much. However, in his recent webinar Richard Harrington talked to Scott Bourne — one of the most followed photographers on Twitter and Editor of PhotoFocus.com — about the best methods to use for audience building on Twitter. More »

Description image

Instagram has proven to be a social media force to be reckoned with, and none of the major players already entrenched (or looking to break into) that world are treating it lightly. In fact, several are attempting to reinterpret its model in some fashion or another for a more video-based type of platform. There are already a few startups offering Instagram-type creation and integrated sharing, though it’s unclear what staying power or growth any of them will have in the long run. If one does start growing roots, an ‘Instagram for video’ could become another prime facet of the increasingly cross-pollinated social media ecosystem. But what, if anything, does this all mean for we who deal in pretty moving pictures as our profession? More »

Description image

It’s more likely than not that you’ve heard of Pinterest — the fast growing social media network that lets folks create an online scrapbook of images they can share or re-share with others.  Being such a visual medium, it’s no surprise many filmmakers are exploring ways in which they can put this new social media tool to use.  With that in mind, here are 5 ways filmmakers can use Pinterest to their advantage: More »

Description image

Community-based website Reddit has an ask reddit section wherein users can pose questions for other users (aka “redditors”). Redditor The.Quiet.Earth posed the question, “Could I destroy the entire Roman Empire during the reign of Augustus if I traveled back in time with a modern U.S. Marine infantry battalion or MEU?” In response, Prufrock451 (real name James Erwin) began writing a serialized story of this exact scenario. Madhouse Entertainment’s Adam Kolbrenner caught wind of the story after it hit the reddit front page, helped develop the story further, and sold the idea to Warner Brothers. Now called Rome, Sweet Rome, here is an excerpt from the short story as it first appeared on reddit: More »

Description image

Do you ever worry that all your freely available online information makes you a potential target for stalkers who may be psychotic/dirty/violent/evil? If so, don’t watch “Take This Lollipop,” a short film that uses Facebook to make you a central character of its story.
Click through to the site itself and connect to Facebook for the full experience, but if you truly are paranoid about online privacy and want to watch what happens without putting yourself at fictional risk, here’s an example of what viewers get: More »

Description image

PressPausePlay is a feature-length documentary on “hope, fear, and digital culture” that has been making the festival rounds for a while and is now available gratis on the internet. It’s highly recommended viewing at any price — you can buy it for $14.99 on iTunes or rent it for $3.99 on Amazon — but now you can also download it for free (in 1080p, no less) on the PressPausePlay site. There’s also a nifty Adobe AIR interactive version (also free) with interactive hotspots and links to full interviews. Here’s not just one but three relevant trailers: More »

Description image

I’ve learned a lot over the past 36 days of running a potentially record-breaking Kickstarter campaign for my film Man-child. The clock has switched from “days” to “hours” remaining and we may or may not make it! I’ve tried to share what I’ve learned about crowdfunding along the way, including a Ten Must-Read Posts Before Running Your Own Crowdfunding Campaign post. Here’s a second compilation of valuable posts.

One thing I learned after the first couple of weeks: I implemented an unsaid rule for my twitter account that I wouldn’t mention my film campaign (or retweet the mentions of others) unless I had talked about something else since my last mention of the campaign. There’s a balance between talking about yourself and remaining relevant. And while that might balance might have shifted over the past few days — there are only 2 days left, so my sense of urgency is overpowering the desire to show self-promotion restraint — this Twitter lesson is included in one post below.

As I say in the introduction to the first ten, “luck favors the prepared.” And in setting out to run this campaign, I read a whole lot more than ten posts. So here’s a second set of ten posts to read when preparing your own campaign. More »

Description image

Media futurist Gerg Leonhard’s presentation at DES may not concern filmmakers in the sense that he’s talking about how to make movies in the future. But he is talking about the way media will be distributed and consumed going forward. You can look at this presentation a couple of ways: “none of this has anything to do with being a DIY filmmaker” — or, in the era of the artist-entrepeneur, all of this has to do with being a DIY filmmaker (as both a content creator and a distributor). I think it’s worth a watch: More »