NoFilmSchool » stevejobs

How Final Cut Ended up at Apple: an Excerpt from John Buck's 'Timeline: a History of Editing'

Ryan Koo — Thu, 08 Dec 2011 19:20:56 +0000

Did you know Final Cut wasn’t actually an Apple product but a Windows program written by Macromedia that Apple purchased? Did you know Apple purchasing Final Cut was a result of Adobe rebuffing Apple over a Mac version of Premiere? Did you know Apple was in danger of going under when it purchased Final Cut? Even if you already knew all of these things, the particulars of how Final Cut ended up in Apple’s hands is a fascinating story for anyone interested in video editing. John Buck’s $4.99 book Timeline: A History of Editing (also available on iBooks) tells the full tale. There’s also a Volume 1 book, which covers editing up until the digital age. Let’s take it back to 1998: (more…)

'Life's Change Agent' Visits Steve Jobs Too Soon

Ryan Koo — Thu, 06 Oct 2011 03:58:39 +0000

As you surely know already, Steve Jobs passed away today, and while it would be easy to say Steve just made technological gizmos, those gizmos have always been tools — valuable, elegant tools that just work and enabled millions to do inspiring, efficient, creative work. These tools fundamentally changed the way we interact and create every day. In the following speech at Stanford, Steve called death “life’s change agent,” saying it “clears out the old to make way for the new.” Steve was himself a change agent, making way for the new with his life’s work, but he deserved so much more time than the 56 years he was given. Below is his inspiring speech from 2005, as well as a quote that I feel applies to all creatives trying to find their way without knowing exactly where they’re going: (more…)

The iPhone 4 Does Not "Change Everything Again"

Ryan Koo — Tue, 08 Jun 2010 15:08:40 +0000

I was at a rental house checking out $500k of video equipment (not for my own project — I wish) when Apple announced the iPhone 4 yesterday, so I forgot it was the day I was supposed to figure out whether my next editing machine was going to be a Mac or a Hac. When I got back home, however, I saw 30 billion posts on the internet about the iPhone — a platform for interacting and consuming — and nothing about the Mac — a platform for creating. (more…)

Seen: iPad Keynote in less than 180 Seconds

Ryan Koo — Thu, 04 Feb 2010 17:00:20 +0000

My guest post on the iPad at FreshDV inspired some polarized discussion; whereas I focused on the new distribution possibilities offered by the iPad, detractors saw the device as just a big iPod Touch. Whether you buy into Apple’s hype or not, there’s certainly a lot of it: watch the following video for every superlative in the book.

(more…)