» Posts Tagged ‘superbowl’

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Super Bowl 4K[As some of you might have heard, there's some kind of sporting match happening today, a big one apparently.] All jesting aside, the Super Bowl isn’t just an epic clash between the NFL’s two best teams. It’s also the absolute pinnacle of sports broadcast media, as both the league and Fox (among others) shell out incredible amounts of money to ensure that the production is as technologically advanced as current broadcast standards will allow. This year is no exception. As the Broncos and Seahawks go head to head today (go Broncos), the Fox Sports production team will be utilizing over 100 Sony cameras, several of which will be 4K, to ensure that we, the viewers, have the best seat in the house. Here’s a brief look at how it will all go down this afternoon. More »

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Guide to American FootballEven though the Super Bowl may be one of the most-watched sporting events each year in the US, it also reaches other nations around the globe. And since we have our own global audience, we thought we’d share this quick and hilarious guide to American football, created by UK-based and BAFTA award winning director, designer, and motionographer Fraser Davidson: More »

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Speaking of 4K and the FOR-A FT-ONE camera, they are being used right now in sports broadcast situations for very specific applications: slow-motion and close-up replays. Sporting events can be decided by inches, or at times even millimeters, and giving the officials of the game the best views possible is difficult when a blown-up 1080p image just doesn’t quite cut it. That’s why those who broadcast NFL games have been experimenting with using 4K cameras to do a super-zoom into the action, and they will be in use for this year’s Baltimore Ravens/San Francisco 49ers Super Bowl. More »