nofilmschool » technicolor

Polaroid, Technicolor, Kodak: With the Branded Beast Extinct, What Becomes of the Brand?

Dave Kendricken — Thu, 31 Jan 2013 09:29:21 +0000

In the whirlwind of hyperactive change that is Moore’s Law, branding can be a prime anchor point. Brand identity fights the tendency toward ‘the new’ with powerful invocations of the past: nostalgia, reliability, simplicity, and the association of that brand name with the creation of very dear memories. Granted, nostalgia alone can’t save anyone from bankruptcy — but it’s a start. Polaroid, Technicolor, and Kodak are prime examples of this interplay, and each is adapting in its own ways — though there’s some overlap. Not one, but two of these traditionally film-based companies are even releasing digital cameras. In whatever the way, each of the three is working toward the preservation of its own historic brand name — which do you think will pull through? (more…)

Let's Settle This: Do Canon DSLRs Perform Best at ISO Multiples of 160?

Ryan Koo — Mon, 02 May 2011 20:24:10 +0000

I’m confused. In the DSLR Guide’s chapter on ISO noise, I originally stated that it was optimal to shoot at ISOs divisible by 160, because the camera’s noise levels were lowest. Then I was told that this came at the expense of highlight headroom, so I recanted a bit. Now, as part of the Technicolor CineStyle picture setting release, the user manual mentions that one should shoot at “multiples of 160.” I assume Technicolor knows what they’re talking about, but the question remains. (more…)

Canon-Technicolor 'CineStyle' DSLR Picture Profile Now Available as a Free Download

Ryan Koo — Sun, 01 May 2011 21:28:44 +0000

The previously announced Canon-Technicolor joint picture profile, “CineStyle,” is now available for Canon DSLR shooters as a free download. We’d heard from Technicolor that the picture style would allow for greater control and latitude, but the question on everyone’s mind is, how much can a picture setting do without changing the limited 4:2:0 h.264 codec? I haven’t put it to the test myself, but crooked path films did: (more…)

NAB Video: More Details on the Canon-Technicolor DSLR Partnership

Ryan Koo — Fri, 15 Apr 2011 13:15:47 +0000

While Sony is charging $3,300 for its S-LOG upgrade to the F3, Canon and Technicolor are releasing a Log-based picture profile for Canon DSLRs for free. Because the downloadable picture style won’t be available until April 30, it remains to be seen how much more latitude the new setting will offer over user-generated flat picture styles. If the new Technicolor color science is substantially superior to what’s available today, Canon’s plans to release it free will, as Technicolor’s rep says, “make up for it in volume.” Dan Chung has more details: (more…)

Canon Partners with Technicolor to Bring 'CineStyle' Setting to DSLRs for Greater Latitude

Ryan Koo — Thu, 07 Apr 2011 18:25:22 +0000

Canon and cinema mainstay Technicolor have announced a “strategic alliance” designed to improve cinema-style shooting on HDSLRs. After reportedly working with professional cinematographers and colorists over the past year, the two companies will jointly unveil a new CineStyle picture profile on Canon DSLRs at NAB, along with a new suite of creative tools designed to “give post-production professionals image files with much greater latitude and versatility when color grading EOS footage.” (more…)