» Posts Tagged ‘theatricalondemand’
A while back, I wrote a post about theatrical-on-demand services like Tugg, Gathr and OpenIndie that let individuals program one-night theatrical screenings of festival darlings, current documentaries and even catalog classics at their local movie theatres. Personally, I think these services will change how independent filmmakers use theatrical screenings as part of their release strategies: think theatrical tours after or conjunction with the festival circuit instead of or prior to traditional theatrical releases. Also, since I hope theatrical-on-demand services will survive so I may be able to use them one day when I have a feature film to share with audiences, I wanted to test out one of the services as a promoter. Today, I’d like to share the lessons I learned as a promoter of a successful Tugg screening in Albuquerque, New Mexico. More »
Most cinephiles would argue that the best way to see a movie is on the big screen in a crowded theatre. Yet, many independent films and documentaries that tour the festival circuit only get limited theatrical releases if at all. Digital distribution has certainly broadened the reach of a number of films, but the magic of seeing a movie on the big screen with a crowd is lost. When you watch a movie alone in your living room or on a portable device of choice, the jokes aren’t quite as funny, the thrills aren’t quite as thrilling, and the tearjerkers aren’t quite as jerking. We as the moviegoing audience can actually do something about this. We can demand that movies we want to see are screened at our local theatres. How? With the launches of OpenIndie, Gathr Films and Tugg, several notable films from recent festival circuits plus older catalog titles are now available for one-night only screenings at your local theatre through new theatrical-on-demand services. More »
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