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	<title>NoFilmSchool &#187; theory</title>
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		<title>The Short Film is Dead: Time for the Emerging Filmmaker to Get a New Calling Card</title>
		<link>http://nofilmschool.com/2010/07/the-short-film-is-dead-time-for-the-emerging-filmmaker-to-get-a-new-calling-card/</link>
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		<pubDate>Mon, 12 Jul 2010 17:03:39 +0000</pubDate>
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		<description><![CDATA[This is a guest post by Mike Jones, Lecturer in Screen Studies at the Australian Film Television and Radio School. Filmmaking is full of traditions. These traditions are the &#8220;way things are done,&#8221; they are what is &#8220;expected,&#8221; they are &#8220;industry standard,&#8221; they are &#8220;default&#8221; and &#8220;accepted.&#8221; This is all fine and dandy until we [...]]]></description>
			<content:encoded><![CDATA[<p><em>This is a guest post by <a href="http://www.mikejones.net.au">Mike Jones</a>, Lecturer in Screen Studies at the <a href="http://www.aftrs.edu.au/">Australian Film Television and Radio School</a>.</em></p>
<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  src="http://nofilmschool.com/wp-content/uploads/2010/07/75875402_4c14529e8d_b.jpeg" alt="" title="75875402_4c14529e8d_b" width="284" height="317" class="alignleft size-full wp-image-5247" />Filmmaking is full of traditions. These traditions are the &#8220;way things are done,&#8221; they are what is &#8220;expected,&#8221; they are &#8220;industry standard,&#8221; they are &#8220;default&#8221; and &#8220;accepted.&#8221; This is all fine and dandy until we recognise the innate implication of such Traditions is to imply Right and Wrong &#8211; that there is a correct way to do things and deviations are &#8220;incorrect,&#8221; not &#8220;acceptable&#8221; or, worse still, not &#8220;professional.&#8221;</p>
<p>These traditions manifest themselves in all manner of guises &#8211; creative, technical, business, logistic. I have <a href="http://mikejonesnet.squarespace.com/the-philosophy-of-the-tools/">written previously</a> about how the tools of filmmaking (particularly software) possess internal philosophies that enforce traditions &#8211; traditions which may or may not be a good fit for your own creative processes. In a similar light, there occurs to me to be another long-standing and entrenched tradition (one that may not be serving emerging and indie filmmakers as it should) that needs to be questioned. That is the significance of the Short Film. <a href="http://nofilmschool.com/2010/07/the-short-film-is-dead-time-for-the-emerging-filmmaker-to-get-a-new-calling-card/#more-5234" class="more-link">(more&#8230;)</a></p>
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