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Toch Studio Creates a Dystopian Future for Pause Fest's ID

11.9.12 @ 10:39PM Tags : ad, film, short, tochstudio, watch

If you jump back a few years, despite being the undisputed champions of the curation and screening of cutting edge work, film festivals’ own branding and promotional materials left a lot to be desired. Those that attempted to add a video element to their identities largely relied on trailers cut from snippets of the work to be exhibited that particular year. Thankfully, a growing amount of festivals have begun treating their visual identity as a creative opportunity to express their values by commissioning new pieces of work from the artists in the fields they serve. Amongst these is the Melbourne based Pause Fest — which opened its doors today — who this year approached Toch Studio to create an ID for its annual Event Edition, with impressive dystopic results: More »