» Posts Tagged ‘vhx’
With technology advancing so quickly, and with the internet’s supreme dominion over our entire lives, distribution doesn’t look anything like it did in the past. In this day and age, independent filmmakers have to find creative ways to not just get their work out there into the ether, but to find an audience somewhere within it. Using VOD platform VHX, film strategy company Bond/360 is now experimenting with a “distribution and filmmaker collaboration” that offers award-winning films in a bundle and allows moviegoers to pick the price they want to pay for it. The directors of Indie Game: The Movie, Sign Painters, and Beauty is Embarrassing weigh in on their experience. More »
Direct distribution platforms have made finding an audience for independent, no budget movies a real possibility. And though much of your effort might be focused on just getting your film online and monetized, there is a whole area of distribution that could provide potential profits that may be slipping past your attention: bonus content. VHX, a direct-to-fan distribution platform, has crunched the numbers on which content options are the most popular for the documentary STRIPPED – a project that has harnessed the power of bonus content to appeal to their fan base, and has put more money into the pockets of the film’s creators.
VHX has a pretty simple mission: to allow users the ability to sell their content directly to their audience through their online distribution platform. It has spent the last two years in private beta testing, working with the likes of Kevin Spacey, Ira Glass, and Aziz Ansari, and distributing films like Upstream Color and Oscar-nominated The Act of Killing. Well, VHX made the announcement yesterday that they are finally out of beta and ready to offer their services to the public at a price they’ve lowered to commemorate the launch. To find out more about this direct-to-fan distribution platform, continue on. More »
If you’re thinking about making your next film, you might be toying with the idea of crowdfunding some (or all) of the budget. If you thought picking your crowdfunding platform was about deciding which site’s design you like better, think again! During Sundance, Vimeo announced it was partnering with Kickstarter, Indiegogo, and Seed&Spark to help successful projects find audiences. A week later, Indiegogo announced a specialized Film Distribution Program with VHX and Yekra. Now, your crowdfunding platform could also get you a clear, discounted, or lucrative channel to distribution! Below is a look at what the changing distribution opportunities could mean for you. More »
As the tools available to the independent filmmaker expand and improve, so do a number of services facilitating direct distribution. Several non-Louis C.K. success stories have emerged, often emphasizing the benefits of crowdfunding and the importance of social media outreach. One such service, VHX, has recently posted a tip we don’t hear quite as often. It’s something that seems totally obvious — and is comparatively ancient as far as actual technology is concerned — but can, according to VHX, greatly impact the success of directly distributed media. The tip? Adding subtitles to your film. More »
Doin’ It In the Park: Pick-Up Basketball, NYC is an unabashed success story for first-time feature directors Bobbito García and Kevin Couliau, who filmed basketball on 180 courts across New York City’s five boroughs. They shot the feature on the Godfather of DSLR cinematography, the Canon 5D Mark II, and took advantage of being a mobile production unit by biking to the majority of their locations. Following a theatrical tour the world over and a successful direct digital release using VHX, DIITP is available today on iTunes, Amazon.com, VUDU, Google Play, PlayStation, Xbox, and cable VOD everywhere. As a basketball player who’s spent plenty of time on outdoor NYC courts, and as a Kickstarter backer of the project, I couldn’t pass up the opportunity to sit down with the filmmakers to ask them how they did it. More »
Whatever you choose to call it: self distribution, direct distribution, or as some prefer “alternative-distribution” — the tools are out there for filmmakers to publish their work and get paid for it. It’s not a fast track to success and will likely require the full breadth of your attention to make it work, but it is quickly becoming the most viable way for filmmakers to carve out a market for themselves in this industry. Read on to get a roundup of some of the big players, a simple breakdown of what each of them offer and my first impressions.
We recently mentioned the documentary TPB AFK: The Pirate Bay — Away From Keyboard as part of VHX’s drive to make strong independent work available direct-to-audience. TPB AFK is a documentary that follows three Pirate Bay co-founders as they face prosecution for aiding piracy on a massive scale (or, in other words, founding The Pirate Bay). Released for free on BitTorrent as well as on YouTube, the film raises powerful questions about piracy, intellectual property law, and an ungoverned internet, and gives us a glimpse into the lives of a few individuals who created a web portal that is still going strong even today. Given that law is so much slower to change than the internet, is the problem with the pirates, or with anti-piracy laws that may need some updating? Watch the entire 82 minute film below. More »
As promised, the team behind VHX is steadily working to change the independent film distribution landscape. Veteran experience in populist collaboration and the building of Vimeo means VHX understands web video, audience interaction, and tracking social trends. Can it really work? The likes of NPR and Foo Fighters frontman Dave Grohl (as director) think so, joining the ranks of non-fiction VHX-powered releases like Indie Game: The Movie. VHX has also empowered documentary filmmakers spotlighting the ‘hacker’ community Anonymous, and the creators of the controversial BitTorrent tracker The Pirate Bay — even with the latter doc’s simultaneous free release through YouTube and BitTorrent. More »
In the future of film and the internet — the marriage of which is certain, and ever-expanding — there are some things that are uncertain, such as how major studios and large productions will or won’t quickly adapt. Small startups and independent filmmakers, on the other hand, can be more in touch with the underground pulse that could become the mainstream heartbeat, and able to maneuver accordingly. Indie producer Ted Hope isn’t new to adapting to ‘what’s new,’ and is also a vocal indie-industry web presence. On his own blog and through a Reddit AMA he and few other cast/crew members held for the newly VHX-released Dark Horse, Ted has highlighted several key things up and coming filmmakers should be keeping in mind — including why DRM has to go. More »
Ted Hope and Todd Solondz are both gigantic names in the indie world, and they are about to release the new film Dark Horse DRM-free on VHX online VOD. The film was just coming to theaters when Ted Hope had his talk at the Vimeo Festival back in June, and now the two of them (Hope and Solondz), are going to be participating in a Reddit Ask-Me-Anything on Wednesday in celebration of the VHX release. Click through for all of the details. More »
By this point, you probably know about what VHX has been doing for direct-release cases and various self-promoted media start-ups. It’s clear the project will continue to bring us a lot of great films directly — and a lot of success stories along the way. You may not, however, be totally in tune to the things the project is trying to do for video on the internet in general. There’s something to be said for socializing a video-based browsing experience — in a lot of cases, you may never easily find videos that captivate or interest you on YouTube or Vimeo, because unless they’re being shared on Facebook or Twitter by people whose tastes you trust, how would you come across them? This is just one example of why you may find yourself living in a very VHX future. More »
If you were previously unconvinced that VHX is out to remodel the internet cinema landscape for the better, a recent announcement just may do the trick. The self-distribution provider — already instrumental in the release of such direct-to-audience success stories as Indie Game: The Movie (a key tale to be told for independent filmmakers) and a proponent of a revolutionary new model of self-release philosophy — is now offering another first. As of today, December 11, the joint Drafthouse Films and VHX-powered re-release of midnight movie/underground martial arts film Miami Connection (with physical media such as VHS, a first and maybe only for a VHX release) is now underway — and any non-enthusiasts of Taekwondo, ninjas, B-movie swagger, and what appears to be among the greatest films ever made, need not apply. More »
There’s been a lot to say regarding self distribution recently, and that’s a very good thing. We’re in the midst of what could be a renaissance of decentralized creative efforts, with film at its forefront. You can now, more than ever, literally do everything yourself — and that’s very important to us. We’ve heard from the creators of Indie Game: The Movie, and there’s a lot to learn from their success. Now, VHX co-founder Jamie Wilkinson has presented the common misconceptions of internet-based self-distribution, why the old studio ways of thinking are obsolete, and what powers the new media ecosystem puts directly into your hands. More »
We’ve talked about a number of success stories involving self-distribution on this site, from Louie C.K. to Aziz Ansari (who both also happen to already be famous and successful). What if you’re not famous, however, and your name isn’t already plastered on billboards? That’s exactly the case with a film we’ve featured on this site before, Indie Game: The Movie. The filmmakers, Lisanne Pajot and James Swirsky, self-distributed their film and chronicled their success in a case study (part of which we’re featuring below), wherein they discuss what it takes to get yourself and your movie out there.
Slowly but surely outlets for online media distribution are blossoming — with some major players finally rolling out monetization options and others already in place. We’re starting to not only have the ability to self-distribute, but also pick what’s best for us from among some healthy competition. One of the more recent developments in pro-creator content delivery systems (that’s PCCDSs — can that be a thing from now on?) is VHX distribution, not to be confused with VHS distribution, which is completely different. VHX originally began as a video sharing social media platform, which is very functional but still largely in its infancy. In addition to this service, however, VHX has already proven its potential for media monetization with its first two web releases — both tailor-made for the client and DRM-free. Click through for the full low-down. More »
Many of us have used crowdfunding platforms to get a project off the ground or at least to gauge interest in it — and many more of us have considered, or are planning, on doing so. But David Branin and Karen Worden from the indie film site Film Courage are utilizing a crowdfunding platform for another purpose: to distribute their finished film. Yesterday they released their DIY feature Goodbye Promise on Indiegogo — for just $1. David and Karen are seeking answers to the question we all face as filmmakers: how to best release our films to a changing world. I spoke to them via Skype about film festivals, online distribution, crowdfunding platforms, social media strategies, and more: More »
I mentioned recently how big a fan I am of the feature doc Indie Game: The Movie, and today they premiered the film for everyone online, with a DRM-free download served up by indie film distribution startup VHX. Check out the trailer for Lisanne Pajot and James Swirsky’s doc on indie creativity in the gaming world, and notice the all-important “buy it now” button at the bottom of the trailer, “straight from the filmmakers:” More »