» Posts Tagged ‘viral’

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First Kiss Viral Short FilmGaining 30 million views in just a couple days, this record-breaking filmvertisement directed by Tati Pilieva features 20 seemingly random couples engaging in a first kiss on camera. Is this heartwarming display of love and innocence an authentic one, or just another example of well executed viral marketing? Read on to watch the film and get all the details: More »

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Funny or Die HUVr HoverboardRecently a video popped up on the internet featuring what claimed to be a real hoverboard from the Back to the Future films (specifically the 2nd and 3rd films), from a company called HUVr. It had celebrity endorsement after celebrity endorsement, with the likes of Tony Hawk and even Doc Brown himself, Christopher Lloyd, making an appearance. Turns out comedy website Funny or Die was behind the whole thing, but that doesn’t mean it’s a total letdown. The response from people and how quickly the video spread can teach us a lot about these kinds of videos, how to make them (with a little bit of money), and how to keep the illusion a reality for as long as possible. More »

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carrie telekinetic coffee shop prank viral marketingHow do you make a remake of a classic horror film fresh? How do you shock a jaded audience? You take the most frightening concepts of the film and make them happen in real life. The marketing team behind the remake of Carrie approached the viral marketing folks at Thinkmodo to help them scare the hell out of some New Yorkers just looking for a caffeine fix. Check out the viral marketing video by Thinkmodo as they bring telekinesis to life in a coffee shop in front of unsuspecting customers and see how they did it. More »

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In my experience, viral campaigns tend to work best for people who would have already been excited for the film anyway — though that’s not necessarily a bad thing. We’ve covered them a little in the past on this site, most recently with Ridley Scott’s sci-fi Alien Prequel/Not Prequel Prometheus. Now we’ve got a rather ingenius campaign for Steven Soderbergh’s newest film Side Effects (his last theatrical film for the foreseeable future) which takes the form of an advertisement for an anti-depressant drug called Ablixa, and a consultation from Jude Law himself. More »

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Why do videos go viral?  The success of the Kony 2012 documentary has a lot of filmmakers and activists pondering this very question.  Racking over 50 million views on YouTube since Monday (and over 14 million views on Vimeo) the documentary is the quintessential example of a viral phenomenon.  Now, beyond the accuracy of the documentary, or controversies swirling about it, it’s interesting to consider just how and why this video went viral.  In a recent TED talk called ‘Why Videos Go Viral’, YouTube’s trends manager, Kevin Allocca, boiled the answer down to three interacting factors — factors we can see at play in the ‘Kony 2012′ phenomenon: More »