» Posts Tagged ‘viral’
In my experience, viral campaigns tend to work best for people who would have already been excited for the film anyway — though that’s not necessarily a bad thing. We’ve covered them a little in the past on this site, most recently with Ridley Scott’s sci-fi Alien Prequel/Not Prequel Prometheus. Now we’ve got a rather ingenius campaign for Steven Soderbergh’s newest film Side Effects (his last theatrical film for the foreseeable future) which takes the form of an advertisement for an anti-depressant drug called Ablixa, and a consultation from Jude Law himself. More »
Why do videos go viral? The success of the Kony 2012 documentary has a lot of filmmakers and activists pondering this very question. Racking over 50 million views on YouTube since Monday (and over 14 million views on Vimeo) the documentary is the quintessential example of a viral phenomenon. Now, beyond the accuracy of the documentary, or controversies swirling about it, it’s interesting to consider just how and why this video went viral. In a recent TED talk called ‘Why Videos Go Viral’, YouTube’s trends manager, Kevin Allocca, boiled the answer down to three interacting factors — factors we can see at play in the ‘Kony 2012′ phenomenon: More »
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