» Posts Tagged ‘viral’

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Tatia Pilieva Undress MeBack in March, filmmaker Tatia Pilieva took the internet by storm with her video First Kiss, which paired complete strangers together, and as the title suggests, had them kiss on camera for the first time. The viral hit, which was used as a promo for women’s clothing company WREN, had a bit of backlash from those who considered the video a hoax because there were actors and models used, but Pilieva’s goal was not about using anyone off the street, but about the interactions between strangers doing something intimate. Now she’s back again with another “stranger” video, this time it’s a more diverse group of people who’ve never met taking each other’s clothes off. More »

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Leaked Set Footage from Star Wars Episode VIIAs filmmakers we’re often trying to convince an audience that what they are seeing is real, even if what they are watching couldn’t possibly exist. That’s why it’s always interesting when “viral” videos come out that really make people question what they are seeing, if only for a short time. We saw this recently with the fake Hoverboard video, and even though some work for different reasons, for the most part they play on the fact that people tend to have their guards down when watching “amateur” or “nonfiction” videos. While a new video claiming to be leaked on-set footage from the newest Star Wars film is obviously CGI, is there something about it that makes us want to believe it more than the films themselves? More »

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First Kiss Viral Short FilmGaining 30 million views in just a couple days, this record-breaking filmvertisement directed by Tatia Pilieva features 20 seemingly random couples engaging in a first kiss on camera. Is this heartwarming display of love and innocence an authentic one, or just another example of well executed viral marketing? Read on to watch the film and get all the details: More »

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Funny or Die HUVr HoverboardRecently a video popped up on the internet featuring what claimed to be a real hoverboard from the Back to the Future films (specifically the 2nd and 3rd films), from a company called HUVr. It had celebrity endorsement after celebrity endorsement, with the likes of Tony Hawk and even Doc Brown himself, Christopher Lloyd, making an appearance. Turns out comedy website Funny or Die was behind the whole thing, but that doesn’t mean it’s a total letdown. The response from people and how quickly the video spread can teach us a lot about these kinds of videos, how to make them (with a little bit of money), and how to keep the illusion a reality for as long as possible. More »

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carrie telekinetic coffee shop prank viral marketingHow do you make a remake of a classic horror film fresh? How do you shock a jaded audience? You take the most frightening concepts of the film and make them happen in real life. The marketing team behind the remake of Carrie approached the viral marketing folks at Thinkmodo to help them scare the hell out of some New Yorkers just looking for a caffeine fix. Check out the viral marketing video by Thinkmodo as they bring telekinesis to life in a coffee shop in front of unsuspecting customers and see how they did it. More »

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In my experience, viral campaigns tend to work best for people who would have already been excited for the film anyway — though that’s not necessarily a bad thing. We’ve covered them a little in the past on this site, most recently with Ridley Scott’s sci-fi Alien Prequel/Not Prequel Prometheus. Now we’ve got a rather ingenius campaign for Steven Soderbergh’s newest film Side Effects (his last theatrical film for the foreseeable future) which takes the form of an advertisement for an anti-depressant drug called Ablixa, and a consultation from Jude Law himself. More »

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Why do videos go viral?  The success of the Kony 2012 documentary has a lot of filmmakers and activists pondering this very question.  Racking over 50 million views on YouTube since Monday (and over 14 million views on Vimeo) the documentary is the quintessential example of a viral phenomenon.  Now, beyond the accuracy of the documentary, or controversies swirling about it, it’s interesting to consider just how and why this video went viral.  In a recent TED talk called ‘Why Videos Go Viral’, YouTube’s trends manager, Kevin Allocca, boiled the answer down to three interacting factors — factors we can see at play in the ‘Kony 2012′ phenomenon: More »