» Posts Tagged ‘viralcampaign’

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Funny or Die HUVr HoverboardRecently a video popped up on the internet featuring what claimed to be a real hoverboard from the Back to the Future films (specifically the 2nd and 3rd films), from a company called HUVr. It had celebrity endorsement after celebrity endorsement, with the likes of Tony Hawk and even Doc Brown himself, Christopher Lloyd, making an appearance. Turns out comedy website Funny or Die was behind the whole thing, but that doesn’t mean it’s a total letdown. The response from people and how quickly the video spread can teach us a lot about these kinds of videos, how to make them (with a little bit of money), and how to keep the illusion a reality for as long as possible. More »

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In my experience, viral campaigns tend to work best for people who would have already been excited for the film anyway — though that’s not necessarily a bad thing. We’ve covered them a little in the past on this site, most recently with Ridley Scott’s sci-fi Alien Prequel/Not Prequel Prometheus. Now we’ve got a rather ingenius campaign for Steven Soderbergh’s newest film Side Effects (his last theatrical film for the foreseeable future) which takes the form of an advertisement for an anti-depressant drug called Ablixa, and a consultation from Jude Law himself. More »