» Posts Tagged ‘viralcampaign’
In my experience, viral campaigns tend to work best for people who would have already been excited for the film anyway — though that’s not necessarily a bad thing. We’ve covered them a little in the past on this site, most recently with Ridley Scott’s sci-fi Alien Prequel/Not Prequel Prometheus. Now we’ve got a rather ingenius campaign for Steven Soderbergh’s newest film Side Effects (his last theatrical film for the foreseeable future) which takes the form of an advertisement for an anti-depressant drug called Ablixa, and a consultation from Jude Law himself. More »
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