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Why Can't We Have Beautiful Digital Cinema Cameras?

07.16.12 @ 11:50AM Tags : aaton, arri, arrialexa, blackmagic, cameras, cinemacamera, cinematography, design, red, y2camera, yolkcamera

The very notion might be preposterous for many individuals. Cameras are tools, why should it matter what they look like? Does one choose a particular hammer over another because of its aesthetics? Not usually, often with any tool, style gives way to performance. For the longest time, personal computers were nothing more than grey boxes. Apple was a big part of the movement away from boring, grey boxes. Not to give them all of the credit, however, since there is a large modding community in the computer world that feels the same way — and they’ve been creating beautiful PC cases for years. But what about cameras, specifically the digital cinema kind? The Yolk Y2 Digital Cinema Camera aims to address that pesky function over form notion, and truly design a camera that is aesthetically pleasing and functional. More »