» Posts Tagged ‘youtube’

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There have been several big pushes by social video sites recently aimed at providing support to content creators and partners — the biggest of which (of all time, in fact) saw YouTube spending a third of a billion dollars on original channels and accompanying marketing. Amazingly, YouTube doesn’t seem satisfied to stop there. It has recently opened multi-scope studio facilities in London and L.A. — and unlike its original channels venture, which aims a massive amount of resources towards a 1% of already high-profile channel owners, these facilities are open for any and all YouTube partners to use — and at absolutely no cost to them. More »

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There’s a big difference between what me might call traditional filmmaking and what Ray William Johnson does. Ray has over 2 billion total views and is the most subscribed-to YouTuber ever, but his work is definitely achieving its goals in a different way than some of the pieces we champion here at NoFilmSchool — especially when you consider its rapid-fire pace. In what ways does (or should) the micro-attention span of audiences drive and shape films that make berth on the web? Filmmaker Magazine has recently posted on the subject, with some interesting commentary and findings. More »

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Depending on how much time you spend on or around YouTube, you may already be aware of the site’s original channels venture – which is not to be confused with its partnering program, a far easier monetization leap to make for the everyday user with a high-traffic upload. Interchangeably called ‘YouTube original’ or ‘premium’ channels (but not like cable TV premium channels — they mean quality of content, not ticket price), the venture was announced about a year ago and launched just this past January. Unfortunately, the returns so far have been pretty lackluster. Now, YouTube is certainly not giving up on what seems to have been an overall rough turnout —  they are, however, seriously cutting back numbers on partner renewals. More »

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This is a guest post by Brian Newman.

Freddie Wong (FreddieW). Ryan Higa (NigaHiga). Jenna Marbles. Kevin Wu (KevJumba). These are four names that I can mention in conversation with almost everyone I know in the independent film business and get blank stares. They aren’t the only four names that I could mention, but to me, they are arguably the four most important names that every indie should know about, but somehow no one does (hyperbole, I know). More »

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10,000,000+ views. 33 viral videos on YouTube’s front page. 50,000+ subscribers gained.

In the last three years, my company has driven millions of people to our videos and our clients’ videos, and turned many of those people into advocates for the material they see. We’ve done it through social networking, sharing, generating traditional PR, postings and links from blogs and websites, audience development and good old fashioned advertising.

Along the way, I’ve learned a few things about what YouTubers like (and don’t like!). I’m applying what I’ve learned to promoting my new film, Drinking Games (premiering in LA on June 4th), and I thought other indie filmmakers who self-distribute — or need to compliment their distributor’s lackluster marketing efforts — might benefit from reading about my experiences past, present and, eventually, future.

So, here goes: More »

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Does your video have a million views?  Do you consistently draw large audiences?  This past Thursday, YouTube announced it would throw out old criteria and let anyone with eligible content join the YouTube Partner Program, if they so wished (and are in the list of 20 approved countries).  How does this make it more likely that you can make a few bucks off your short? And how does this announcement play into YouTube’s larger strategy?  Read on: More »

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On March 31st, 2012 the first  ‘Your Film Festival’ will close its doors to submissions.  But it’s not just the $500k grant money that’s on the line — it’s who and what comes attached with it.  The winner will not only get to open the Venice Film Festival, but they’ll have Ridley Scott and his production team produce their $500k project.  With that in mind, let’s listen to what Mr. Scott has to say as you prep your 15-minute narrative submission: More »

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Why do videos go viral?  The success of the Kony 2012 documentary has a lot of filmmakers and activists pondering this very question.  Racking over 50 million views on YouTube since Monday (and over 14 million views on Vimeo) the documentary is the quintessential example of a viral phenomenon.  Now, beyond the accuracy of the documentary, or controversies swirling about it, it’s interesting to consider just how and why this video went viral.  In a recent TED talk called ‘Why Videos Go Viral’, YouTube’s trends manager, Kevin Allocca, boiled the answer down to three interacting factors — factors we can see at play in the ‘Kony 2012′ phenomenon: More »

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YouTube’s crowdsourced, Ridley Scott-produced, Kevin Macdonald-directed Life in a Day was an excellent, globe-spanning, and touching film (watch it free in its entirety here). YouTube and Scott are not done, however: they’ve just announced a new contest calling for story-driven shorts, and the winner gets a $500k grant to make new work. More »

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Along with director Kevin Macdonald and producer Ridley Scott, YouTube created the crowdsourced feature film Life in a Day from 80,000 user-submitted clips to give a flavor of what was happening all around the world on July 24, 2010. The resulting film played Sundance, Berlin, SXSW, and streamed live. Now it’s come to YouTube in its entirety for free. Watch the 90 minute feature right here: More »

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This is simultaneously really impressive and seemingly obvious. The Tube of You has rolled out a new tab that allows you to trim your videos right on the site — in the cloud — instead of doing it locally and (re)uploading. This tab, aptly named “Edit video,” should already be live for all global users and allows for trimming, soundtrack-swapping, camera stabilization (!), and a number of basic post-production effects. As far as I can tell, at present there are no NLE features, but who knows where it’s headed next. Here’s the official word and a brief demo: More »

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YouTube has released a 70-page Creator Playbook aimed at helping video creators build their audiences online. This is exactly the kind of thing that would come in handy for actors looking to build their own career, in addition to filmmakers. The digital download, which YouTube says will be updated regularly, looks to be an excellent resource on building an audience (not just with YouTube, but by using Facebook and Twitter as well). Here’s the release: More »

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There’s a growing number of video producers that enjoy creative and financial freedoms today whose job description didn’t exist a few years ago. I’m talking about YouTube channel producers, who employ a skill set that is often very different from what they teach in film schools. We’ve covered some audience-building tactics in the past, but here’s some advice on building a successful YouTube channel directly from YouTube exec Bing Chen, via Daisy Whitney’s interview on New Media Minute: More »

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The NoFilmSchool newsletter includes a lot of exclusive content that doesn’t appear on this site; this post is a sample of one such email that used to go out. In it, we’ll look at why you should use a video sharing service, and which services might work best for you. I mistakenly removed this email from the list thinking it was causing folks to unsubscribe, but it turns out I was reading the analytics wrong (and I can’t reinstitute the email without sending it a second time). So here’s a sample of the newsletter — subscribe free for more exclusive content! More »

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As part of its Nonprofit Program, YouTube will be awarding grants to nonprofit organizations that have produced videos in the past year. Grants will be awarded for the Best Small, Medium, and Large Organization Videos, and there is a grant for the Best Thrifty Video as well (a video made for less than $500). The winning videos will also be featured on the YouTube homepage (a privilege for which for-profit corporations pay a lot more than $10k). Here’s the video announcement: More »

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As promised, the Ridley Scott-produced and Kevin MacDonald-directed collaborative YouTube film (26 co-directors are named) will be premiering at the Sundance Film Festival tonight. Because it’s a YouTube production, however, it will also be streaming live online at 8PM EST. Life in a Day was culled from 80,000 user-submitted clips to give a flavor of what was happening all around the world on July 24, 2010. Here’s a teaser: More »

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We last heard about YouTube’s Life in a Day project — wherein producer Ridley Scott and director Kevin MacDonald combed through 80,000 video submissions (totaling 4,500 hours) to piece together one day in the life of, well, humanity — in August. Now comes word that the filmmakers have chosen 26 co-directors from the submissions, and will be premiering the film live at Sundance, complete with a concurrent live stream on YouTube. Here’s a look at one segment of the film: More »

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This is a guest post by filmmaker Robin Schmidt, who today courts controversy with his ongoing series Choosing an Online Video Platform. Next time you see a view count in the millions, you might wonder where some of those views came from! This is not to say that I’m suggesting filmmakers cheat, but NoFilmSchool is devoted to sharing the tools that might help a filmmaker succeed, and the ability to hack YouTube is certainly worth filing under “good to know” — even if you never employ such tactics. Without further ado, here’s Robin: More »

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This is a guest post by filmmaker Robin Schmidt a.k.a. El Skid.

In Part 1 I talked about picking YouTube as the correct platform for our project Super Massive Raver, for the plain and simple reason that it had the greatest access to an audience of any of the current options. When looking to monetize video online I think you have to be pretty circumspect and accept that the general public are highly unlikely to pay for video content unless you give them a compelling reason to do so. More »

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This is a guest post by filmmaker Robin Schmidt a.k.a. El Skid.

If you receive Koo’s regular newsletter (and you should by the way) you’ll have recently read a short appraisal of the various video sharing sites currently around. I’ve been developing a weekly comedy show called Super Massive Raver which we’re looking to monetize online and, believe me, once you start digging into this area the reading gets pretty grim pretty quickly. More »